question

The dominant type of food service in the United States

answer

conventional

question

An example of food in the food processing continuum that enters a foodservice operation with little or no processing would be buying

answer

fresh apples, sugar, flour and shortening to make an apple pie

question

A restaurant that recieves raw food products, prepares it, and serves it immediately to the customer could be classified as a _______ type of foodservice.

answer

conventional

question

In a _____ foodservice, menu items are produced and held in chilled or frozen until heated for service later

answer

ready-prepared

question

"Marketing effectiveness" refers to minimizing the resources that must be spent to achieve the desired product exchange.

answer

False

question

_____ is the marketing communication that serves specifically as an incentive stimulate sales

answer

Promotion

question

List at least 3 social networking sites

answer

Facebbok, My Space, Twitter

question

Enviromental forces are of great importance to the marketing manager because they help identify the target market.

answer

True

question

A name, term, design, symbol or any other feature that identifies one sellers good service as distinct from other sellers is termed ________.

answer

brand

question

The physical elements in an operations design that appeal to a customers emotions are termed ____________.

answer

atmosphencs

question

Proactively gathering complaints from customers is a form of service marketing research.

answer

True

question

Brand loyalty is repeated customer purchasing of a specific brand.

answer

True

question

Market share

answer

is the percentage of industry sales of a product

question

Marketing mix is the combination of product and price that created value for the customer

answer

False

question

A marketing objective is a statement of what is to be accomplished through marketing activities

answer

True

question

Gathering customer input during the service encounter is an example of what form of service marketing research?

answer

process checkpoint evaluation

question

SWOT analysis focuses on identifying

answer

strengths, weakness, opportunities and threats

question

Identifying marketing opportunities and potential problems confronting an organization is known as

answer

situation analysis

question

A strategic business unit is

answer

a component of an organization with a specific market focus

question

The four Ps of marketing are ____, ____, ____ and ____.

answer

product, price, promotion, programs

question

Which of the following is an accurate comparison of products and services?

answer

Services cannot be stored for future sale; products can

question

Companies that have developed frozen individual meals to be sold in supermarkets are responding to

answer

behavioristic variables

question

Natural resouces, population desnity, and subcultural values that influence a customers product needs are referred to as _____variables.

answer

geographic

question

A persons ethnicity, income and education are referred to as_______.

answer

demographic

question

Market segmentation means

answer

dividing the total market into groups of people with similar product needs

question

Having an effective marketing concept usually places primary emphasis on

answer

serving the customer

question

A foodservice operations target market is

answer

a group of people for whom a company develops a product or service

question

As the time between the completion of production and the time of service increases, the options for distribution practices decrease

answer

True

question

The marketing enviroment is defined as the

answer

forces outside the organization that influence marketing activities

question

Make choices based on what they percieve will show their success to others

answer

Achievment oriented customers

question

Make choices based on a desire for social or physical activity, variety or risk

answer

Ideal-oriented customers

question

Make choices based on their knowledge and principals

answer

Self-expression-oriented customers

question

Foodservice employees who follow a predetermined text when they pass meal trays have neen trained using scripting

answer

True

question

Distribution involves getting food from production to service

answer

True

question

Centralized service allows for greater flexability than does decentralized service in providing for individual customer needs and in making last-minute changes

answer

True

question

Using microwave ovens in galley kitchend for reheating of food items might be found in foodservice operations with ccok chill food production and decentralized service

answer

False

question

Assembling patient meal trays in the kitchen close to the point of production is termed decentralized service

answer

False

question

Which type of service is characterized by a customer coming to a central ordering/pick uo location to order and pay for food

answer

counter service

question

Adding transportation process between production and service increases the importance of

answer

HACCP monitoring

question

Maintaining apporopriate food temperatures typically is least challenging with ____service

answer

counter

question

The most common style of table service in commercial foodservice operations in the US is ______service.

answer

Cafeteria-style

question

Buffets are an example of ______ service.

answer

self

question

The type of service in which food is brought to the table on platters or in bowls by the waitstaff and then passed at the table is _____service.

answer

family-style

question

A distinguishing characterstic of table service is

answer

service by a waitsperson

question

The primary advantage of decentralized service is

answer

decreased time between meal assembley and service

question

A primary concern with decentralized tray assembly is the

answer

supervision of the tray assembly process

question

Having transportation carts or patient trays that will maintain hot food temperatures is most important in whcih type of food service

answer

cook-chill food production with decentralized service

question

The movement of product or people through an operation is termed_____.

answer

flow

question

Flourescent lights over a work area in the kitchen are an example of ______ lighting.

answer

direct

question

Center of the plate typically requires two phases of heat processing in ready-prepared foodservices

answer

True

question

Removing more air from a space than is brought into that space is an example of

answer

negative air pressure

question

A charrette is a

answer

collaberative planning session to gain input about a new kitchen

question

Which of the following critical control points are more important in ready prepared foodservices than in conventional services?

answer

cooling and reheating

question

The term "sous vide" is French for

answer

under vacuum

question

A primary difference between ready-prepared and conventional food service operation is

answer

in conventional foodservice operations, menu items are prepared for immediate service in ready prepared, they are prepared for inventory

question

Cook-chill and cook-freeze are examples of the ______ type of foodservice

answer

ready-prepared

question

A hospital that uses cook-chill production and cetralized tray production likely would have _______steps between procurement and service as compared to a table service restaurant.

answer

fewer

question

A hospital that recieved raw food products, prepares them, assembles food on pateient trays in the kitchen, and transports the trays to the patient unit for service would be classified as an assembly serve type of foodservice.

answer

False

question

Saying that a service is intangible means that production and consumption of the service cannot be separated.

answer

False

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