Bargaining power of suppliers < Low > In food business, there are plenty of suppliers who sell raw material such as vegetables, meats, and other ingredients that used in the process of producing frozen foods. Since lots of supplier who sell the same kinds of raw materials, all of these suppliers must compete against each other to get the customers because we have the same target market. They suppliers sell them at the low price because when the frozen food companies purchase the raw materials, they must be in large quantities.As the reason provide above, the company has the solution to prevent the situation that compete against each other by joining the company together to purchase the raw material. So, we will get the lower price because we purchase large volume than the past.
Bargaining
...power of buyers < low > The same type of company join together to purchase the raw material so they get the same price. As this reason the power of the customers for bargaining will below. Because the suppliers sell the product at the same price.
Rivalry < Low > When mentioning about the frozen food that sells the ready meal to the customers in the USA, it is considered to be less number of Frozen Foods Company. There are not many companies that provide Pat-Thai ready meal to the customers. Substitute products < High > As the Ok company is in the food industry, there are so many substitute products that can provide the same need to the consumers such as other types of food and will replace the demand for our products.For example, the restaurant, the Canned Fruit beverages tha
are sold in retail shops for food industry; there are a lot of foods that can substitute the dishes of our frozen foods, which can easily find everywhere.
Threats of new entrance < High > There are some competitors who are willing to operate the same business as Ok company which produce Pad Thai Stir-Fry Rice Noodles.There are some problems that might affect our company because, normally, frozen food will target almost the same group of customers. Arising from there are some companies that produce the same product with us and sell at the same place. So that the customers can compare the product and there are many choice for them.
So if there was same type of frozen food company open, with the same target market, it will surely cause high threat to our restaurant business.
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