Fedex company review of e-business Essay Example
Fedex company review of e-business Essay Example

Fedex company review of e-business Essay Example

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  • Pages: 6 (1535 words)
  • Published: January 30, 2018
  • Type: Essay
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It is essential for businesses to remain competitive in the E-business world by staying informed about new emerging technologies. On January 19, 2000, Fedex made a significant announcement regarding its branding strategy. This strategy aimed to capitalize on the company's trusted brand image and advanced technology by changing its name to "Fedex Corporation" and extending this name to four of its five subsidiary companies. The objective behind this move was to assist businesses of various sizes in reaching their objectives while benefitting from Fedex's renowned reputation for dependable service and state-of-the-art technology.

Fedex aimed to capitalize on the expansion of E-business by merging its physical transportation with virtual information infrastructures. The objective was to establish a comprehensive network of systems catering to businesses, offering transport services and complete supply chain management solutions. To kickstart this transformation, Fedex unveiled a restructuring plan in January 2000,

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involving an estimated expenditure of approximately US$100 million over the following three years.

For large organizations like Fedex, possessing a stellar strategy is pivotal. This enables them to pursue cost reduction-focused competitive strategies that enhance their ability to meet customer demands and attain a competitive edge. To achieve this strategic goal, firms must adopt an operational strategy that minimizes wasteful production while bolstering sales and market share. Fedex's present strategy aims at differentiating itself across various markets, both geographically and product-wise, with the ultimate aim of establishing world-class dominance in key markets.

They have extended their corporate-level global strategy and established comprehensive production, development, and marketing operations in every major microelectronics market worldwide. According to De Wit and Meyer, companies must "attain sufficient power to counter suppliers and buyers' demands, outperform competing producers, deter

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new market entrants, and withstand substitute product threats." Ford aims to achieve its goals by acquiring such power in each market and maintaining proximity to major markets, enabling responsive support for their demands.

Furthermore, Ford has decided to resize their company in order to align with the current market conditions. This involves discontinuing some unprofitable and inefficient models, streamlining production lines, and implementing factory closures and job cuts. Ford's adoption of this strategy is driven by the demands of the markets they operate in, which heavily rely on technological advancements and have strict criteria for innovation and quality. Being positioned at the start of the supply chain, Ford holds strategic significance for their customers.

Therefore, it is understood by Ford Motor Company the importance of a reliable and diverse supply source to this industry. This source should work closely with its customers and have the ability to be innovative in response to constant changes. This understanding is reflected in Ford's mission statement: "We collaborate with others to revolutionize our core business processes and to stay ahead of our rapidly changing industry." At Ford Motor Company, we form partnerships to enhance our connection with our customers. By working together, companies like yours and ours can offer a wide range of innovative products and services digitally.

We carefully choose alliance opportunities that allow us to bring innovative ideas to the market in new and exciting ways (Lockamy and Khurana, 2005, 54-90). According to De Wit and Meyer (2002), competitive advantage can be achieved through various competitive strategy options, such as price-based, differentiation-based, or focus strategies. They propose that strategy can be based on factors like price, features, bundling, quality, availability,

image, and relationships. Firms need to determine the aspects that buyers consider important. Porter (cited in De Wit & Meyer) suggests that firms must decide between lower cost and differentiation, as it is not possible to pursue both simultaneously.

The most prominent growth opportunity for the company is the international market place. Fedex has been a leader in the global economy, offering customers more choices and more places. The Fedex global story began with the growth of Fedex Express, which provides quick and reliable express transportation in over 210 countries. The family of companies representing Fedex operates hubs worldwide, allowing customers to expand their customer base. Additionally, each member of the Fedex family offers targeted transportation and information solutions in various international locations.

Fedex's technology allows customers, couriers, and contract delivery personnel to access the company's information systems networks wirelessly at any time and from anywhere. Fedex was the first transportation company to adopt wireless technology over two decades ago and remains a leader in utilizing innovative wireless solutions. Customers can track packages and access drop-off location data for Fedex Express, Fedex Ground, and Fedex Home Delivery through Web-enabled devices like WAP phones, Personal Digital Assistants, and pagers.

Fedex uses wireless data collection devices, also known as "magic wands," to scan bar codes on shipments. These devices are used by couriers, contract delivery personnel, and other team members. The scanning of bar codes is essential in tracking the location of packages during transit, whether they are being transported on a Fedex Express jet across the Atlantic Ocean or a Fedex Ground tractor-trailer on the Pennsylvania Turnpike. On average, packages from Fedex Express and Fedex Ground are scanned a

minimum of twelve times from pickup to delivery. When a package is picked up, its shipping label bar code is immediately scanned to record the pickup time, destination, and delivery commitment.

The scanned information is uploaded to the FedEx mainframe. Bar codes are scanned again at every key step of the shipping process, enabling customers to track the status of their shipments throughout the journey. FedEx's latest data collection device for couriers includes a micro radio for hands-free communication with a printer and a mobile computer in the courier's delivery vehicle. This device, called PowerPad, utilizes Bluetooth wireless technology to facilitate communication within a range of 30 feet. (Lagrossen, 2003, 109-128) The strategic decision-making process is largely uniform among parcel carrier firms, as they prioritize the same strategic dimensions and employ similar strategies.

Research and development is a common strategy in the parcel carrier business to enhance technologies, resulting in companies with superior technologies having a larger market share. This technological advantage is crucial for FedEx's business mission, objectives, and policies as it drives their operations and profitability. Marketing also plays a significant role in their success within the industry.

Understanding the names and services of carriers is crucial for building trust in their service quality. The more globalized a parcel carrier is, the more successful it will be in international deliveries. International deliveries can come at a high cost, and there are only a few carriers that provide comprehensive global delivery services, giving them a competitive edge. Ensuring excellent customer service is vital for carriers to guarantee satisfaction and maintain customer loyalty.

From an operational perspective, carriers engage in various activities such as shipping products, logistics, value chain

analysis, financial analysis, order handling, and order checking.

2. Outbound logistics- the process of delivering products and receiving payment.

3. Marketing & Sales- focused on developing a positive company image and ensuring customer satisfaction with the product. This includes making people feel comfortable and satisfied.

Explain core competencies.

4. Service- Concentrates on ensuring customer satisfaction by doing whatever it takes to meet their needs.

Due to the fact that the United States Postal Service is operated by the US government, many financial ratios for this organization are not available compared to its competitors. However, the information obtained from the balance sheet and income statement appeared to be extremely high.

The numbers of the US Postal Service cannot be easily compared to those of other packaging and shipping competitors due to its inclusion of mailing services, which other shipping companies do not offer. (Lagrossen, 2003, 109-128) The US Postal Service differentiates itself by delivering mail nationwide, a service widely utilized by the public. This gives them a competitive edge in the packaging industry. Moreover, their reliability and consistency are considered valuable attributes for their business.

The US postal service acknowledges the importance of consumer safety and security provided by the US postal service. Additionally, the development of the online service has benefits for the organization. The global market is becoming more connected and Fedex must establish a global presence through global distribution systems in order to compete with companies that are better equipped to meet global demands. Economic, technological, and ecological factors are increasing the demand for global integration and standardization. The importance of geographic separation is diminishing due to advancements in communication, information, entertainment, and commerce.

In a global interconnected marketplace, consumers are

demanding equal access to global goods and services, leading to a consistent shopping experience worldwide. Major companies like Fedex are becoming more influential in global affairs than many nations. The exponential growth of internet commerce is evidence that customers no longer identify primarily as citizens of a specific country, but rather as part of a universal consumer tribe with increasingly similar needs. (Lagrossen, 2003, 109-128) This shift in social responsibility means that major commercial companies like Fedex will take on additional roles in areas such as education, infrastructure, community welfare, and security. For instance, in under-developed regions, mining ventures often contribute to the establishment of community infrastructure by providing roads, schools, medical services, and jobs for the local population. Likewise, in advanced countries, private enterprises are taking on functions previously associated with the government, such as job placement, vocational training, and even operating prisons.

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