FDM Marketing – Flashcards
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Time-series graph
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single variable captured over a period of time like unemployment rate over 10 yr period line chart may be used
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Ranking
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categorial subdivisions ranked in ascending or decending order bar chart
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Part-to-whole
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measured as a ratio to the whole i.e. percent out of 100% pie or bar chart
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Deviation
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compared against a reference like comparison of actual vs budget expenses for several departments of business in given time bar chart show actual vs reference amount
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Frequency distribution
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shows the # of observations of a particular variable for given interval like # of years histogram of box plot
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correlation
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comparison between observation represented by two variables (x,y) scatter plot
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Nominal comparison
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Comparing categorical subdivisions in no particular order, sales volume by product code bar chart
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Geographic or geospatical
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comparison of unemployment rate by state or the # of persons or the various floors of a buildings cartogram
