Exam Sports Marketing Essay Example

has Just introduced a new product.To encourage successful adoption, the firm must first a.Make sure the consumer is satisfied b.Motivate the consumer to try the product c.Emphasize product advantages d.The new product's availability is being announced. In Section 2, there are 10 true/false questions worth 1 point each. Question 16 states that game attractiveness remains consistent for fan attendance. Question 17 explains that demographic factors, such as age, gender, education, occupation, and ethnic backgrounds, influence game attendance. Jim attends the NY Jets game on Sunday and appreciates the easy access to the new parking lot from the freeway. He also notices that the entranceway has been painted in the NY Jets color. Upon reaching his seat, Jim discovers new and more spacious seats for his section. Based on these improvements, he decides to purchase season tickets, which would be considered the sportscast factor mentioned in the text. The text further describes a scenario in which Nikkei runs ads for a shoe specifically designed for marathon runners with size limitations and a higher price compared to existing running shoes as an example of niche marketing (question 19). Additionally, when the NIL features celebrities like Shania Twain, Jim Bluish, and Cuba Gooding Jar. in their ads cracking down on violence during games, it is referred to as repositioning (question 20).