Exam 3 quiz questions and answers – Flashcards
Unlock all answers in this set
Unlock answersquestion
You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen?
answer
You will be notified of updates in the content areas you selected
question
_____, which is a broader concept than _____, is the buying and selling of goods and services, as well as servicing customers, collaborating with business partners, and performing transactions within an organization.
answer
Electronic business, electronic commerce
question
In _____ auctions, there is one buyer who wants to buy a product. Suppliers submit bids, and the lowest bid wins.
answer
reverse
question
Which type of electronic commerce is the largest by volume?
answer
business-to-business
question
. _____ refers to online word-of-mouth marketing.
answer
Viral marketing
question
The area of the earth reached by a satellite's transmission is referred to as its _____.
answer
Footprint
question
_____ is a wireless standard that enables temporary, short-range connection between mobile devices.
answer
Bluetooth
question
A small geographical perimeter within which a wireless access point provides service to a number of users is called a ________.
answer
Hotspot
question
The _____ standard can transmit up to 75 Mbps and has a range of 31 miles.
answer
Wimax
question
The major problem with RFID has been _______.
answer
Expense
question
Companies use Web sites for commerce for all of the following reasons except:
answer
To reduce the amount of actual cash they need to deal with.
question
The reliability of the content in Wikipedia, the online encyclopedia, is questionable because
answer
It is difficult to test the authenticity of the content due to the fact that anyone can contribute content.
question
A Web site that combines content from other Web sites to form new content is called a(n) ______.
answer
Mashup
question
Which type of social network allows users to edit and contribute content posted to a particular site?
answer
WIKI
question
Which of the following is an advantage of social commerce over traditional e-commerce?
answer
The ability to predict buying habits based on real-time data
question
Groupon is an example of ________________
answer
Group shopping
question
Social marketplaces act as online ______________ that harness the power of social networks for introducing, buying, and selling products and services.
answer
Intermediaries
question
Which of the following tools are not used by marketing professionals to compile market research?
answer
RSS
question
Which of the following is true about the impact of social computing on customer service?
answer
Customers themselves can be used to reduce problems.
question
HR departments use social computing applications to assist them in which of the following activities:
answer
All of the above
question
Which of the following is the most appropriate wireless networking standard for creating personal area networks?
answer
Bluetooth
question
Today, most wireless local area networks use the _____ standard, which can transmit up to 54 Mbps and has a range of about 300 feet.
answer
802.11g
question
When the chief financial officer of a company wants a report on business units who have spent 10 percent more than their allotted budget, she would be requesting which type of report?
answer
AD hoc exception
question
The most fundamental information systems in an organization are:
answer
Transaction processing system
question
Crowdsourcing involves outsourcing a job to a defined group of people.
answer
False
question
Routine reports are produced at scheduled intervals and have set data requirements. _____ reports are used when requirements are not routine.
answer
Ad Hoc
question
The key mechanisms in the sell-side marketplace are customized electronic catalogs
answer
False
question
Which of the following is not a social networking site?
answer
Wikipedia
question
You just started to work on a project with three other people. You realize that everyone has their own notes, which makes it hard for you to keep track of what has been done and what still needs to be done. Which of the following applications would you suggest the team use?
answer
Wiki
question
Which of the following is an advantage of social commerce over traditional ecommerce?
answer
The ability to predict buying habits based on real-time data
question
Ratings, reviews, and recommendations
answer
An aspect of social shopping
question
Which of the following is a true statement about the impact of social computing on a business?
answer
A small minority of individuals contribute the majority of feedback and can provide skewed data.
question
Crowdsourcing
answer
Presumes that a large number of enthusiasts can outperform a small group of experienced professionals
question
In _______ e-commerce, the sellers and buyers are organizations.
answer
Bussiness-to-business
question
A vendor asks its business partners to place logos or banners on their Web sites. If customers click on a logo, visit the vendor's site, and make a purchase, then the vendor pays a commission to the partner. This scenario illustrates which business model?
answer
Affliate Marketing
question
_____ enable two individuals to transfer funds without using a credit card.
answer
Person-to-person payments
question
Direct payment of Social Security benefits is an example of ______ e-commerce.
answer
Government-to-citizen
question
The area of the earth reached by a satellite's transmission is referred to as its _____.
answer
Footprint
question
The advantages of electronic commerce for consumers include all of the following except:
answer
You typically cannot access additional information, so you do not have information overload.
question
_____ are interorganizational ERP systems that provide Web-enabled links between an organization's key business systems and its customers, suppliers, business partners, and others.
answer
ERP II systems
question
_____ reports include only information that falls outside certain threshold standards.
answer
Exception
question
_____ systems provide interactive communication with the customer throughout the organization.
answer
Collarbative CRM
question
_____ systems support the front-office business processes which directly interact with customers
answer
Operational CRM
question
AT&T sells telephone services that include local and long-distance service, voice mail service, caller ID, and digital subscriber line access to the Internet. This is a form of:
answer
Bundling
question
When interest is credited to your savings account at your bank, it is called a:
answer
Transaction
question
A _____ is automatically launched by some trigger and appears behind the active window.
answer
Pop-under ad
question
______ use credit card numbers, transmitted electronically over the internet, to pay for goods and services. They are either unencrypted or encrypted, with coded data readable by an intermediary between the buyer's and seller's bank.
answer
Electronic credit cards
question
______ are a form of e-cash that enable you to store a fixed amount of prepaid money and then spend it as necessary.
answer
Store-valued money cards
question
Using social computing tools to do market research
answer
Can foster customer realtionships
question
_____ integrate the planning, management, and use of all of an organization's resources, and are designed to tightly integrate the functional areas of the organization.
answer
Enterprise resource planning system
