question

Between the two extremes in distribution density, intensive and exclusive, is the level known as _________ distribution, in which a firm selects a few retailers in a geographic region to carry its products.

answer

Selective

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A sequence of firms that perform activities required to create and deliver a product or service to ultimate consumers or industrial users is known as a

answer

Supply Chain

question

Examples of indirect channels are

answer

Mansar Products, Toyota Mars

question

Factors Affecting Channel Choice and Management: Target Market Coverage

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Distribution density levels

question

Factors Affecting Channel Choice and Management: Buyer Requirements

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Customer needs for information, convenience, variety, and services

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Factors Affecting Channel Choice and Management: Profitability

answer

Distribution, advertising, and selling costs

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One difference between intensive and exclusive distribution is that the latter uses _____ retailer in a specified geographical area

answer

One

question

An _____ channel has intermediaries between the producer and consumers that perform various channel functions.

answer

indirect

question

Two characteristics of multichannel marketing are

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1) The goal is to attract, retain, and build relationships with buyers who use various channels. 2) It is a blending of different communication and delivery channels.

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Which of the following channel intermediaries do not take title to products, but instead bring a seller and buyer together?

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Agent

question

Which of the following are types of contractual vertical marketing systems?

answer

1) Franchising 2) Retailer-sponsored cooperatives 3) Wholesaler-sponsored voluntary chains

question

The highest level of distribution density is known as the _____ distribution.

answer

Intensive

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_____, as it pertains to a supply chain, is the ability to satisfy users in terms of time, dependability, communication, and convenience.

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Customer Service

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_____ deals with decisions needed to move a product from the source of raw materials to consumption.

answer

Logistics

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Mars ----> Wholesaler --> Retailer --> Consumer The image above is an example of:

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Marketing Channel

question

Which of the following should be considered as a part of total logistics cost?

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1) Materials and warehousing 2) Order processing

question

Which of these two are benefits associated with reverse logistics?

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1) Reduced waste in landfills 2) Lowered operating costs for companies

question

Which of the following is true about marketing channels?

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Indirect channels are longer than direct ones.

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_____ refers to an intermediary who sells to consumers.

answer

Retailer

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The outbound portion of logistics management includes which two of the following?

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1) A marketing channel 2) Flow of finished products

question

Wholesalers are intermediaries who sell to

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other intermediaries

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Supply chain management is the integration and organization of information and logistics activities

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across firms, from suppliers to distributors

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The process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, manufacturing, redistribution, or disposal is known as

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Reverse logistics

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When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals, _____ arises.

answer

Channel Conflict

question

A direct channel is one that moves a product from the manufacturer to a consumer

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without a retailer

question

The combination of the inbound flow of raw materials and parts and the outbound flow of finished products is known as

answer

logistics management

question

Which two of the following combine to describe the objective of logistics management for a customer-driven supply chain?

answer

1) Minimize logistics cost 2) Maximize customer service

question

Which three of the following are the elements of dependability, one of the factors of supply chain customer service?

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1) Consistent lead time 2) Complete delivery 3) Safe delivery

question

Which of the following are true of merchandise in the cross-docking process?

answer

1) It is unloaded from the supplier, sorted for an individual store, and reloaded onto trucks quickly 2) It is warehoused only for a short period of time, if at all

question

In addition to Macy's having its own retail outlets in various locations, the retailer also has its own website and catalog. This represents a move toward _____ marketing.

answer

Multichannel

question

Which of the two following are examples of direct marketing channels?

answer

1) Expedia.com 2) Telemarketing

question

Though similar, supply chain management focuses on _____ while logistics management focuses on _____.

answer

Supply and distribution firms; flows of materials and products

question

One aspect of supply chain customer service is _____, the consistency of replenishment.

answer

Dependability

question

Which of the following terms refers to the number of stores in a geographic area in which products are placed?

answer

Distribution density

question

The objective of logistics management in a customer-driven supply chain is to _____ while delivering _____.

answer

Minimize logistics costs; maximum customer service

question

An intermediary between a manufacturer and the user that does a variety of functions can be imprecisely called

answer

a distributor

question

Which two laws are most important to consider in channel management?

answer

1) The Clayton Act 2) The Sherman Act

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Which two best describe effective choices for designing a supply chain that meets customer requirements and aligns with strategy?

answer

1) Responsive 2) Efficient

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Which of the following are functions performed by intermediaries in a marketing channel?

answer

1) Transactional functions 2) Logistical functions 3) Facilitating functions

question

Supply chain customer service depends on _____, which can be improved by implementing practices like sending status reports on orders.

answer

Communication

question

Which of the following refer to the time between ordering an item and when it is received and ready for use or sale

answer

1) Order cycle 2) Replenishment time

question

A strategic channel alliance involves

answer

One firm's marketing channel being used to sell another firm's products

question

_____ are typically designed to be either responsive of efficient, depending upon a firm's strategy to meet customer requirements.

answer

Supply Chains

question

Which of the following could be used in managing potential channel conflicts?

answer

1) Having a channel captain 2) Using expertise or economic influence

question

When Fila chooses Kohl's as a retail store to sell its products because the store attracts women between 25 and later 40s, a segment in which it would like to grow, it takes into consideration which type of factor for this channel decision?

answer

Consumer factors

question

When an individual attempts to sell her handcrafted jewelry at an art fair, this is known as a _____ channel of distribution.

answer

Direct

question

Estee Lauder both manufactures MAC cosmetic and owns the MAC retail stores. This is an example of a _____ marketing system.

answer

Corporate vertical

question

Supply chain customer service depends on convenience, which can be improved by implementing which of the following practices?

answer

1) Ensuring products are available at many outlets 2) Arranging all necessary details, such as transportation

question

Amazon and Orbitz are both part of _____ marketing channels.

answer

Internet

question

Each intermediary in the marketing channel

answer

adds value in terms of the functions it performs.

question

Which of the following term refers to firms using stores, catalogs, and the Internet to sell merchandise?

answer

Multichannel marketing

question

Which two of the following are legal, but sometimes viewed as anticompetitive and possibly in violation of the Clayton Act?

answer

1) Dual distribution 2) Vertical integration

question

An arrangement where by a firm reaches different buyers by employing tow or more different types of channels for the same basic product is known as

answer

Dual distribution

question

The Clayton Act specifically prohibits which two practices that might arise in channel management?

answer

1) Exclusive dealing 2) Tying arrangements

question

In which way do intermediaries in the marketing channel enhance the value of a product for consumers?

answer

Intermediaries provide various forms of utility: time, place, form, and possession

question

When someone attempts to sell a home via a relator, it is an example of a _____ channel of distribution.

answer

Indirect

question

The integration and organization of information and logistics activities across firms to create and deliver products that deliver value to the consumer is known as

answer

Supply Chain Management

question

Which of the following are degrees of distribution density considered by manufacturers?

answer

1) Selective distribution 2) Exclusive distribution

question

When a wood furniture manufacturer has his unique shop attached to his plant, and sells from that space, as well as via catalog and the internet, it is an example of

answer

A direct channel structure

question

A quick response delivery system increase the efficiency of which of the following processes?

answer

Reordering

question

Using a channel captain, expertise, or economic influence can help to manage

answer

Channel conflict

question

When Starbucks coffee is distributed to local food stores by Kraft Foods, it is an example of a

answer

Strategic channel alliance

question

This dealer was angry with Goodyear Tire Company about its decision to sell its brand through Sears, Walmart, and Sam's Clubs, which is an example of

answer

Horizontal channel conflict

question

If a manufacturer is trying to determine which channel and intermediaries they prefer to use for selling a product, which factors should the definitely consider?

answer

1) Which will best satisfy the buying requirements of the target market? 2) Which will be the most profitable? 3) Which will provide the best coverage of the target market?

question

The supply chain for a product includes

answer

1) A raw material supplier 2) A distributor 3) The producer

question

Franchising involves

answer

A contractual arrangement between a parent company and another entity that is allowed to operate a business under an established name

question

The marketing channel for business products sometimes features a _____, which in many ways is like a wholesaler in consumer channels.

answer

Industrial distributor

question

Disintermediation involves

answer

A channel member bypassing another member to sell or buy a product directly

question

Which of the following are steps when aligning your supply chain with marketing strategy?

answer

1) Harmonize the supply chain with the marketing strategy 2) Understand the customer 3) Understand the supply chain

question

Five Guys restaurant chain originated in Virginia, and started franchising its concept in many US states. It enters into a formal agre3ement with each franchise, creating a

answer

Contractual vertical market

question

Which of the following are true about supply chains?

answer

1) Managers must often make trade-offs between efficiency and responsiveness of their supply chains 2) Choice of a supply chain should reflect customer needs

question

An example of a direct channel is

answer

a restaurant

question

Which of the following is characteristic of a business channel?

answer

It tends to be shorter than consumer channels

question

The practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and is realted information from the point of orgin to point of consumption to satisfy the customer requrement is known as

answer

Logistics management

question

Which of these producers uses a direct channel?

answer

Schwan (Shwan Food --> Consumer)

question

The most limited level of distribution density, one common among luxury brands, is knows as _____ distribution.

answer

exclusive

question

which of the following are intermerdiaries that have legal authority to act on behalf of the manufacturer?

answer

1) Broker 2) Agent

question

Channel conflict occurs between

answer

two channel members

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