exam 2 ch5-7 – Flashcards
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When we, as listeners, focus on the message, we are said to
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attend
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The process of listeners relating material to their own experiences and knowledge is to
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understand
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When listeners can recall ideas and information presented to them, they are said to
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remember
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When the audience has clearly decided before you even begin to speak that the message has no value for them, the listening barrier to overcome is
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prejudice
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A listener who suffers from a fear of misunderstanding or misinterpreting messages is said to have
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receiver apprhension
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A listener who is able to evaluate the reasoning, logic, and quality of the speaker's ideas is
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a critical listener
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When you focus on and mentally summarize the speaker's message, and work to understand the information presented, you are said to be
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an active listener.
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A good speaker will provide "information handles" to enable the listener to understand the message. These include
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previews, signposts, and summaries.
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Kari has lunch with a friend who has been just diagnosed with cancer. What kind of listening is likely to occur?
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listening to empathize
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You're worried that your speech to the PTA on the need for more parental volunteerism will cause the audience to lose attention. What should you do?
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You should build in redundancy and make your ideas really clear, so as to avoid the speech rate-thought rate difference
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Jon attends a campus speech as an assignment for his public speaking class. When he evaluates the speech, what three elements should he look and listen for in order to deem the speech effective?
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if the speech was understandable to the audience, if it achieved its intended purpose, and if it was ethical
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As an audience member who is listening ethically, it is essential to
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consider diverse cultural norms in the speech context.
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Tara comes into the classroom early on the day of her speech. She closes the blinds, checks the room temperature, and sets up the transparency machine. Which barrier to listening is Tara trying to overcome?
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personal concerns
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What is ethnocentrism?
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the attitude that one's own cultural approach is superior to those from other cultures
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A speaker who analyzes the audience's income, occupation, and education is interested in their
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socioeconomic status.
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Trying to determine what an audience believes or thinks about a speech topic is termed
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psychological analysis.
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An examination by the speaker of the time and place of the speech, size of the expected audience, and the speaking occasion is
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a situational analysis.
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In a psychological analysis, which of the following concepts are what the audience asserts are true or false?
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beliefs
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Collecting information about an audience concerning their age range, gender, and ethnicity is part of
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a demographic analysis
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Observing your audience and asking questions about them are forms of
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informal audience analysis.
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Timeria needed room to move during her speech, but when she arrived to make her presentation, she learned that she would have to use a microphone affixed to a lectern. What was Timeria's mistake?
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not conducting a pre-speech situational analysis
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For her informative speech assignment, Carol has chosen biomedical ethics as her topic. But before she begins, she compiles a questionnaire for the audience to determine their personal knowledge, interest, and attitudes about this issue. What is the term for this technique?
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formal audience analysis
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You're deciding on a speech topic, but need some information from your audience. Rather than asking them to divulge out loud their opinions on a couple of topics, you design a short questionnaire. The questionnaire asks whether a person agrees or disagrees with a series of statements regarding various topics. What form of survey are you using?
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a close-ended, formal audience analysis survey
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Analyzing and adapting to your audience as you speak
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is necessary as part of the complete audience-centered speaker.
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The specific group of audience members that you, as a speaker, most wish to address or influence is your
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target audience.
