Urban Outfitters Continuing Case Study: Marketing A Business Analysis Essay Example
Urban Outfitters Continuing Case Study: Marketing A Business Analysis Essay Example

Urban Outfitters Continuing Case Study: Marketing A Business Analysis Essay Example

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  • Pages: 2 (529 words)
  • Published: March 14, 2017
  • Type: Case Study
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Primarily, Sears refrains from projecting an "edgy, alternative image" as it could dissuade their primary clientele—commonly the parents and grandparents of the individuals who would value such an image. Should Wal-Mart opt for a more fashionable approach, they risk damaging their reputation for cost-effectiveness and potentially lose shoppers who would turn toward alternatives offering similar items at lower prices. Wal-Mart does offer clothing from well-known brands such as Miley Cyrus and Ocean Pacific. Moreover, both Wal-Mart and Sears allocate millions annually to strengthen their established brand perception amongst people. This significant investment results in a near impossibility of altering consumers' perception of their brand in less than a decade, even if desired. They choose not to pursue this path, fearing the loss of their loyal customer base.

Is it possible for large retail outlets to retail items that are the same as those availab

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le at Urban Outfitters? Please provide a justification for your response.

While large retail chains may try to replicate the product line of Urban Outfitters, it's improbable that they would offer identical items. This is because Urban Outfitters specializes in private label products, exclusively manufactured and retailed in their own stores, disallowing sales elsewhere. Moreover, Urban Outfitters' reputation for cutting-edge brands permeates into their selective distribution strategy. Hence, alliances with retailers like Sears or Wal-Mart seem unlikely. Should this occur and their products surfaced in such mainstream stores, the company would readily adapt by generating distinct product ranges.

Point out a minimum of three arguments illustrating the importance of exclusivity.

The significance of exclusivity in business is paramount, as it enables an enterprise to gain a competitive advantage. Being the only provider of a reputable an

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trusted product makes it difficult for competitors to match up. Furthermore, exclusivity boosts the brand's image. This enhanced reputation coupled with excellent customer service often leads customers to be ready to pay more. In addition, being unique increases the likelihood of gaining a larger market share because consumers tend to flock towards exclusive brands, thereby increasing overall patronage.

Senk presents the viewpoint that shopping primarily serves as a source of amusement. Do you concur or differ with his opinion? Provide a justification for your response.

Undeniably, shopping is seen as a form of amusement for various reasons. Initially, the numerous attractions that shopping centers provide such as an array of shops, movie theaters, and food plazas can be quite entertaining. Besides this, shopping serves as a recreational pastime for people who might feel dispirited or bored, often offering them solace, joy and an interesting way to spend their time. Nevertheless, it's important to acknowledge that shopping attitudes vary based on gender. Men usually shop due to necessity and exhibit a goal-driven attitude towards this activity; they're frequently referred to as "hunters" in relation to shopping because they concentrate on acquiring specific products. Conversely, women tend to shop not just out of requirement but also for enjoyment or social connection. This group is more inclined to explore different stores even while buying one item and are more susceptive towards being drawn by other merchandise. While these tendencies do not apply universally, they represent broadly observed behaviors.

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