Mediquip – College Essay Example

he could offer was determined by Mediquip's regional manager and managing director.

If Lohnmann University Hospital had reduced that number on June 30th instead of waiting until September, they would likely have accepted the offer. Additionally, Thaldorf, who was in charge of client contact, faced various obstacles, such as working through secretaries and scheduling around vacations. Had Hartmann, Steinborn, and Rufer been more actively involved and given equal opportunities to participate, the sale might have been successful. However, hospital politics interfered and ultimately caused the sale to collapse for Thaldorf. Thaldorf had the responsibility to bring both his company management and the hospital management together in a successful sales relationship, but ultimately failed. Despite obstacles from both sides hindering his ability to make the sale, he possessed all the necessary tools and knowledge to foster a successful collaboration.

The hospital's frustration with Mediquip should have made him realize that he needed to negotiate a better price. Additionally, he should have recognized that Mediquip's marketing and sales management processes were hindering his personal performance. If Mediquip were to invite customers to visit their Paris plant and provide clear user specifications, communicate the locations of working machines across the country, and offer competitive pricing, their sales team, including Thaldorf, could generate higher returns and sell more CT scanners to both large and small clients.