Kid Kustomer Essay Example

children, then marketing is working on the adults ( though maybe indirectly) more than on the kids.

Schlosser successfully uses ethos by tossing in little nuggets of professional advice from professors and other authors to back up his opinions. He gets us to feel sympathy for the children and displeasure with the advertisers through his use of pathos. And he appeals to his audience’s sense of logic by pointing out lots of facts, some well known, but most are pretty obscure. All these techniques make the readers think he knows exactly what he is talking about.

I think the main thing the author is trying to accomplish in this article is to disturb and scare his audience ( which I believe he succeeds at ). His book, Fast food Nation, centered on many of the same principles. By pointing out the flaws in the advertising business he hopes to make us realize how amoral the efforts to turn children into consumers are. I appreciate the fact that he is trying to stimulate conversation and reveal what is wrong with our society, but I think he likes to phrase his writing in such a way that makes his perspective overly pessimistic. I think he wants to point out what is wrong with the modern world, and he does so in the extreme.