Introduction to McDonald’s Malaysia Essay Example
Introduction to McDonald’s Malaysia Essay Example

Introduction to McDonald’s Malaysia Essay Example

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  • Pages: 2 (378 words)
  • Published: September 4, 2016
  • Type: Case Study
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Giving back has always been fundamental to our business since Ray Kroc founded McDonald’s more than 50 years ago. Our communities give us so much in return not just by supporting our business but also by increasing our brand visibility and strengthening our relationships with our stakeholders. McDonald’s uses three key strengths – our scope, our people and our profits - to make a meaningful and lasting impact on the global communities where we live and work. The real strength of McDonald’s community involvement lies with GARSB and our franchisees who provide grassroots support to their local neighborhoods.

Day in and day out, we make a solid effort to contribute positively to our communities in dynamic ways, among those include: Supporting health, recreation, and other community programs, Providing aid during natural disasters and other emergenc

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ies, and Contributing to local community development. For instance, McDonald’s Mutiara Damansara and McDonald’s Section 3 organized a charity car wash to raise funds for Rumah Ilham and Rumah Anak Yatim & Miskin Al- Munirah respectively. Cars were charged RM10 per wash to raise funds on top of further donations accumulated from McDonald’s customers and store profits.

McDonald’s Gombak repainted the Nurul Al-Qana’ah Home in Gombak. The crew also helped in changing the rubber mats and curtains, cleaning the compound and sponsoring the orphans a Happy Meal lunch. Meanwhile, McDonald’s Damansara Store Managers and crew did their part by visiting the Yayasan Anak-anak Yatim Pinggir Taman Tun Dr. Ismail to repaint the home premises. On 28 May 2009, McDonald’s Section 14 lent a helping hand to the rescue workers of the tragic Jaya Supermarket collapse, where six lives were

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lost. The store provided a free flow of Orange Bowl as soon as the rescue work started and served supper and breakfast to the rescue workers.

The team continued to provide Orange Bowl and burgers until the rescue work ended on 30 May 2009. On 5 December 2009, RMHC Malaysia and McDonald’s Kuala Terengganu embarked on a flood relief mission to deliver supplies in aid of thousands of the flood victims who have been evacuated to Gong Badak, Tok Jiring and Bukit Guntung Relief Centers. RMHC Malaysia and McDonald’s Kuala Terengganu delivered supplies such as school stationeries, school bags, diapers, baby wipes and toiletries.

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