Indian Youth and Social Media Essay Example

or $55000, is the mark set by the new policy regime that fundamentally propelled towards a more liberal and economically accessible approach. The scheme of liberalisation and globalisation launched in the early nineties encompassed major actions such as the abolition of the industrial licensing system, a decrease in domains reserved for the public sector, amendments to the monopolies and restrictive trade practices act, initiation of the privatisation programme, tariff rate reductions and a shift to market-determined exchange rates.

Over time, we have seen a consistent easing of the existing account operations, with an increasing number of industries becoming accessible for foreign direct investments and portfolio investments. This has enabled foreign investors to penetrate sectors like telecom, roads, ports, airports, insurance, and other major industries. In view of recent global events, financial institutions were the architects and the most affected by the 2008-09 recession. Nonetheless, the ripple effects are observable in all the country's economic sectors.

Owing to a shortage of funds, foreign direct investments have witnessed a significant drop. This reduction in foreign investments has drained the pool of resources, causing many projects to be abandoned. Consequently, trade and productivity have suffered adversely due to the scarcity of financial resources, leading to substantial redundancies and thereby increasing the unemployment rate. In light of the alteration in inventory cycle, many manufacturing economies experienced a drop in exports. The domestic demand was also impacted due to credit squeeze and strict economic policies.

The rebounding of numerous economies will be heavily influenced by oil and essential goods. It's anticipated that the jobless rate will decrease as international trade resumes and product manufacturing gets a push once economies readjust to an updated

inventory cycle. A robust recovery is predicted in developing countries in comparison to developed ones. The landscape of international trade is expected to pose challenges given that the majority of exports originate from developed nations.

International policy reactions were generally successful on a global scale, but necessitated an orchestrated global cooperation for comprehensive economic revitalization. The 2008 worldwide economic downturn had a substantial influence on India's financial structure. Numerous private sectors such as IT, exports and other industries that majorly work in tandem with foreign countries underwent a stiff decline during this recession, rendering many workers jobless. Nevertheless, the circumstances began to improve gradually and India effectively handled its inflation problems. It is worthy of mention that the Indian Government is working towards maintaining an equilibrium in the economy to facilitate national progression.

In light of the escalating worldwide competitiveness of businesses in India, there is an anticipated substantial rise in budget allocations dedicated to marketing and advertising strategies. Certain predictions suggest that the rate of expansion for the advertising industry within India is surging swiftly at an approximate rate of 25-30%, positioning it as one of the nation's most rapidly growing sectors. The process of globalization has also led to significant wage increases for senior managers, accountants, attorneys, and PR experts employed by multinational firms or their domestic competitors. For those skilled in IT, a plethora of career opportunities exist both locally and globally, offering a chance to work and generate earnings internationally.

Indian shoppers link India's progress to the availability of new car models and consumer products. Having access within the country to imported European beauty products and fashion, foreign beverages, and sweets is significant for

those that have sufficient discretionary income to afford these luxuries. Industrial players involved in port development, shipping, international warehousing, and other aspects of global trade and commerce may also interpret globalization in a positive light due to its benefits on their parts of the economy. Indeed, globalization enhances the country's interconnectivity on a global scale.

The increased involvement in developing nations, such as India, leads to various emerging challenges, from escalating inequality within and amongst nations to fluctuating financial markets and environmental degradation. The Indian marketplace and the transfer of technology promise enhanced productivity and elevated living standard for its citizens. Globalisation stimulates change worldwide, viewed as intellectual and emotional growth. It provides an opportunity for improved experiences, services, and environments. The services and industrial sectors in India have laid a strong foundation for economic revival and necessitated a globalisation culture.

Globalization can uplift the impoverished, support global middle-class growth, and even aid in the proliferation of democracy. It is a significant factor behind the economic growth observed in India, resulting in an improved standard of living for its people and the country as a whole. Reports from recent surveys demonstrate that salary increments vary across different countries. A comparison of these increments between India and other countries worldwide has been made below. Japan has the lowest increment with just half a percent salary hike while Canada has approximately a one percent increase. New Zealand, Australia, Hong Kong, and Singapore each have a two percent rise in salaries.

Undoubtedly, the US has accomplished up to 2.8 percent salary hike. Meanwhile, Indonesia and Vietnam have seen salary increases up to nine percent and ten percent respectively. However, India outperforms

all other countries wrorldwide with an eleven percent rise in wage rate which enhances the financial condition of various social groups in India. This is happening even during the time of economic downturn. The resurgence in the economy and resumed recruitment activities across different sectors are driving this upward movement. Indian companies are projected to offer larger salary packages. Indeed, globalization is a catalyst for the introduction of new technology.

Globalization isn't a novel concept; however, its speed has amplified with the emergence of modern technologies, particularly in fields of telecommunications that has boosted the movement of goods, services, workforce, technology and capital around the globe. Technology-induced globalization - “The world is becoming flat” The IT sector in India is knowledge-driven and the effective use of highly skilled labor force in this industry generally aids an economy to attain a rapid rate of economic growth. In India, it positively impacts many other sectors in the economy's growth trajectory including the service and manufacturing sectors.

The technological revolution is spurring globalization, leading to a thriving economy in India. The concept of "Technology determinism" implies that technology will guide the economy and technologies like writing, printing, television, or computers "transform society." In its most radical interpretation, it suggests that society is entirely dictated by technology, causing transformations at all levels, such as institutions, social communication, and individuals. At a minimum, technology seems to mold an extensive array of social and cultural aspects. "Human factors" and social structures are deemed secondary in this context.

The emergence of the "network society" distorts time and space through advanced communication technologies, changing the pace and scope of decision-making. The majority of interpretations regarding this

new social structure lean towards an evolutionary perspective with technological determinism. There is a prevalent concept that technology, particularly information and communication technology, is a major driver of societal shifts. However, it is crucial to note that the societal context influences the development and progression of technological change.

This viewpoint blocks an exclusively technological understanding and acknowledges how technology is deeply intertwined with society, leading to varying effects on various social sectors. Essentially, technology and society are inseparable, indicating that elements like power dynamics, disputes, disparities, and hierarchical structures shape the development of new technologies. New media offer the potential of instant access to content at any time and place, on any digital equipment, and grants interactive audience responses, inventive involvement, and the building of communities around the media content.

New Media offers the promise of "democratizing" the creation, publication, distribution and consumption of content related to media. Statistics show that 86% of urban area households have internet access compared to 79% in smaller metropolitan areas. These numbers are expected to continue rising daily. The significant growth in digital technology over the last fifteen years plays a substantial role in this trend, emphasizing its global reach.

Reflect on the idea that the internet, search engines, digital photos, iPods, email, personal digital assistants (PDAs), web browsers, file sharing, Wi-Fi, and numerous other avant-garde technologies have not only taken a significant role in the economy and workforce but have also significantly influenced the political environment - all within under a generation. The opportunity of self-regulated labour and the blending of work-life balance is being offered through computer-aided homeworking or working from home. Informatisation signifies the application of emerging communication technologies

in India as a vehicle for encouraging socio-economic progress.

Previously, India was significantly lagging in terms of informatisation compared to other nations. Currently, the country is actively implementing a robust information strategy. The situation of Information Technology in India can be most accurately illustrated by the operations of a techno polis. Techno polis refers to a concentrated high-tech complex known for hosting numerous entrepreneur-founded spin-off companies. A spin-off denotes a new organization established by individuals who depart a parent company bringing with them certain technology from that parent company.

Essentially, a high-tech industry is characterized by consistently being at the forefront of technological advancements, having a principal operation strategy that constantly evolves. Unanimously, it is believed that this digital evolution will transform everything, but uncertainties remain about its impact on human relations. Even though many proponents of this digital metamorphosis predict the emergence of freedom, empowerment and prosperity, they seldom exhibit curiosity related to the interplay between technology and societal dynamics.

The transformation in the realm of information technology is laying the groundwork for a worldwide economy, created through a synergy of expanding informational networks and the mechanism of capitalist reconstruction. A significant factor in facilitating globalization is computer networking; this central technology will foster the growth of universal intelligence as individuals globally utilize communication technologies for interaction. Electric and electronic media help incorporate people into a broader collective awareness, mirroring the aspects of oral cultures prevalent in preliterate tribes.

Globalization concurrently unites individuals into a vast consumer culture and potentially presents exposure to diverse cultures. By 1989, the computer network in India had progressed into the Internet, marking the period when the global user count began to

rise. In contrast with other communication avenues such as postal mail or long-distance telephone conversations, the Internet's email system is superior in terms of speed, cost-effectiveness and other aspects. This advancement has facilitated the networking of various individuals across the globe for numerous reasons, including commerce, social interactions, education and more.

In the early 1990s, the internet, including the World Wide Web, experienced a swift surge in usage, significantly after MOSAIC's development. This software technology greatly enhanced the internet's user-friendliness, making it the ultimate online resource. The internet has made a substantial impact on improving life quality in emerging countries. The Indian Government recognizes this, and we take a look at their evolving roles, particularly their ambitious Action Plan aimed to raise India to an information technology (IT) superpower status.

The internet is enhancing traditional groups and procedures' efficiency, by replacing mail and fax. The growth of internet in a country rests on various pivotal factors like the availability of telecommunication facilities; skilled technicians and educated, active users; networking and end-user hardware; as well as a pro-active, supportive government. Telecommunication infrastructure plays a significant role in the expansion of the internet. One of the reasons Information Technology and the Internet spread so swiftly was because of the prevalent prior usage of personal computers.

The introduction of the Internet throughout India in the 1990s changed the primary role of computers from just processing data to becoming crucial communication tools. This evolution marked a substantial departure from mainframe computers' initial functions. Both network leaders and engineers, along with power users, are essential for advancing internet technology. While the supply side is represented by network administrators and engineers, there's also a

demand for knowledgeable and frequent internet users. In India especially, regions with high education levels and literacy rates yield more potential internet users.

The International Telecommunications Union (ITU) estimated that in 1996, India had around 3.7 million PCs installed, a figure that has notably risen over the years. Whether procured by businesses for their employees or by homes for private usage, such purchases demand significant funds from budgets in developing countries and necessitate hard currency. Economic growth in India has favorably influenced people's way of life, rendering it wealthier, trendier, and more expansive. At present, internet access is confined predominantly to the country's larger cities.

The projection suggests a considerable period before an average Indian can possess a PC. Therefore, the majority of city dwellers are likely to rely on communal facilities for internet access. The prediction indicates that internet services could be facilitated by enhancing the existing 600,000 private public telephone offices nationwide. Internet's impact has started profoundly affecting India's rural population of 700 million people. Around 2006, there was a significant increase in broadband usage with a monthly growth rate of 20%, as reported by the Internet Service Providers Association of India (ISPAI).

The broad use of languages in India poses a significant challenge to extensive network usage. The Indian constitution acknowledges 14 languages, nonetheless, there are approximately 179 languages and 544 dialects spoken in the country. Despite Hindi being spoken by about 30 percent of the populace, other regions and the south speak foreign languages, including Bengal. Moreover, a scarce 5 percent of the South Asian population communicate in English, approximating around 50 million potential Indian internet users. Generally, English speakers are highly educated and

have purchasing power for computer and internet access or at public forums, which makes English a prevalent language on most websites.

The populace of well-educated, middle-class individuals in this country is considerable compared to the count of internet users, leading to a swift surge in the usage of emerging media among Indians. In today's globally networked society, employment primarily revolves around information and knowledge. Concurrently, elements like leisure time, education, family ties, and personal identities are believed to be shaped by the stress and prospects brought about by novel technical forces. Technological advancements have greatly expanded and are already impacting the lives of numerous youths worldwide.

The younger generation is highly intrigued and influenced by the criteria of speed, complexity, and superiority in advanced technology. Consequently, the manufacturing sector now predominantly targets the youth. In this era of constantly merging technology and communication, the internet serves as the main communication platform for teenagers. They rely on it for educational resources, online entertainment, and social networking. Today's youth show a preference for mobile phones and desktop computers, spend a significant amount of time online, and participate actively in India's social networking culture.