How Coca-Cola Gets the Largest Share of Cola Sales Essay Example

(2002) said that, Coca-Cola provides different flavors to meet customers’ demands. Khan (2002) also added that, some free samples of Coca-Cola are provided to retailers. Customers can see the products everywhere. It helps the Coca-Cola Company gain some competitive advantages. Customers can buy the products of the Coca-Cola Company conveniently. According different sizes and brands, the products are priced differently. Also, according to the change of the season, the prices of Coca-Cola products will be changed.

Taylor (2000) suggested that, business need to know more about the local culture and society in which its business operate, that it will help the business meet the demands of its customer better. Also, he added that, “As Coca-Cola learned, the world is not ‘one market, one strategy.’ Instead, the world is a complexity of cultures and variations that affect how publics respond to organizational messages and organizational crisis.”

Methodology: In this project, quantitative methodology and qualitative methodology will be used. 1. Quantitative Research In this section, participants need to complete questionnaires of this project. From the answers of the questionnaires, researcher can illustrate the data about the amount of participants who choose the products of Coca-Cola and the cola products. Also, the amount of participants who choose soft drinks or cola of other brands will be showed. From these data, the market share of Coca-Cola in UK can be deduced in general. 2. Qualitative Research

Researcher will do some individual interviews. From quantitative research, only the data about the amount of participants who choose the products of Coca-Cola can be provided. This information cannot show the activities what Coca-Cola do. In order to analyze the marketing strategies of Coca-Cola, qualitative research

is needed. Following this method, it is necessary to find out participants’ responses to the advertisements, prices, packages, promotions, kind of products, quality of Coca-Cola products and the responses to the place where the products are sold. Then researcher can conclude the advantages and disadvantages of Coca-Cola marketing strategies.

Aims and Objectives: In this project, researcher aims to get the participants’ responses to Coca-Cola products to analyze the advantages of it. Then get the competitive advantages what helps Coca-Cola get the largest market share of cola sales in UK. And researcher will try to find out how Coca-Cola products influence its customers’ lives. Also, researcher will use SWOT analysis to conclude the advantages and disadvantages of Coca-Cola.

Expected Problems: The amount of participants who choose the products of Coca-Cola is not enough. It may cause more difficult to analyze the situation of Coca-Cola that this project will fail or cannot explain the marketing strategies of Coca-Cola clearly. Also, participants do not give reasonable answers on the questionnaires. If the information from questionnaires is wrong or inaccurate, the results of this project will go to the wrong direction. However, some areas beyond researcher’s capability will cause the result cannot prove the anticipation of the result.