Google College Essay Example

resources to sustain it, even though streaming consumes less energy. In other words, while energy usage may decrease by 50 percent, the demand for resources increases by 70 percent to maintain power consumption. As long as energy usage from cloud computing and audio streaming remains unmeasured, power consumption will continue to rise alongside rapid technological advancements.

There are two methods to reduce power consumption: virtualization and air management. Virtualization divides a physical server into multiple virtual servers, reducing the need for physical hardware and ultimately decreasing power usage and operating costs. Air management is also crucial in lowering power consumption, particularly in data centers housing numerous servers. Cooling temperatures play a key role in this aspect. One recommendation for enhancing efficiency would be to establish data centers in countries with naturally low ambient temperatures, such as Iceland.

4. Developed countries are more suitable for data center power consumption due to their existing significant data centers. It is logical to place them where there is a demand, predominantly in North America and Europe. If the aim is to decrease data center power consumption, countries with cooler climates such as Iceland could be considered.

In an ideal world, if a firm shares its techniques, all other industries can become more efficient and decrease global emissions of greenhouse gases. However, in reality, companies are unlikely to sacrifice revenue for empathic efficiency. For example, Google, the leader in data center efficiency, freely shares its energy efficiency practices with other firms but keeps its virtual technology exclusive for competitive advantage. Governments and industry associations should implement regulations regarding carbon emissions for data center industries and other sectors. By making

companies aware of the importance of these regulations, it is hoped that emissions will be reduced. Additionally, competition among industries serves as an incentive for customers to help cut costs.