Strategy Essays

China’s Geely Automobile Holdings Ltd. is engaged in the research, production, sales, and servicing of automotive products. It operates through two legal entities: Zhejiang Geely Holding Group and Geely Automobile Holdings. With a presence in 36 countries, Geely Automobiles manufactures vehicles under five brand groups: Geely, Maple, Gleagle, Emgrand, and Englon. The company also develops […]

Tucker Energy Services Limited is a privately owned multinational oil and gas services corporation that offers innovative technology solutions with dedication to customer focused service. Seeing as how corporate direction is derived from the Houston headquarters in the United States of America and proprietary technology development & training takes place in the company’s United States […]

In this portion of our analysis, we will use our opportunities to overcome our threats. Of course, every business will have threats that they will need to prevail over. This is why we strongly believe that our marketing plan will certainly be prosperous. We will first look at our potential threats and see how easily […]

A SWOT analysis is a vital instrument for comprehending an entity’s strong and weak points, as well as recognizing potential opportunities and threats. It holds substantial importance in the business world for securing a robust market standing. The strength of SWOT comes from its capability to uncover rewarding prospects that can be prudently exploited with […]

The importance of market auditing for small businesses to understand their position within their operating environment is emphasized in this essay through an examination of Abel and Cole as a case study. Market auditing allows companies to assess their strengths and weaknesses in relation to external opportunities and threats. It should be carried out annually […]

Business Review’s Maxis Communications Berhad contains a company overview, key facts, locations and subsidiaries, news and events as well as a SWOT analysis of the company. Summary This SWOT Analysis company profile is a crucial resource for industry executives and anyone looking to quickly understand the key information concerning Maxis Communications Berhad’s business. Business Review’s […]

Expanding businesses are required to elevate their information technologies to keep up with growing customer bases and serve their increasing needs. “Strategic management, encompassing major decisions, choices, and actions, steers the entire course of the industry” (Gomez-Mejia et al., p 156). The task of strategic planning falls primarily under the top-level management, particularly the company […]

Known as one of the very few airlines which has actually managed to make a profit since the downturn in the travel business, which was a result of the September 11th attacks, JetBlue Airways continues to pride itself by living up to its dedication of “bringing humanity back to air travel”(JetBlue Bill of Rights). JetBlue […]

The American Red Cross is a nongovernmental, nonprofit organization that is led by volunteers, whose purpose is to prevent and relieve human suffering. The American Red Cross is part of the International Red Cross organization and is the largest supplier of blood in the United States. Its assistance in providing relief to victims of natural […]

Lenovo, a personal computer manufacturing company, has been one of the leading corporations in the PC industry for over 20 years since the company foundation. The brand has been popular among the PC consumers over a long period of time and its reputation reached a peak level especially after acquiring the Personal Computing Division of […]

Section one Introduction For this report it will explain about an exhibition which was first created in the UK/Scotland, and it developed between 1802 until now. This is one of the exhibitions that attract tourism from different countries, therefore it is climacteric to this country especially to the leisure and tourism industry, because it has […]

Red Bull was created by an Austrian entrepreneur Dietrich Mateschitz. Since its introduction in 1987, Red Bull is distributed in over one hundred and thirty countries. Red Bull sold close to three billions cans worldwide in 2006. The company’s shares have risen drastically over the past few years since it is one of the most […]

There was rapid growth of the energy drink market which led to the increase in the number of energy drink producers. Lucozade was chosen to be investigated in this report in order to understand the current situation of the energy drink market and to see how Lucozade could remain its position of market leader. Also, […]

CHAPTER-I Profile of Ace Travels Pvt. Ltd 1. 1 Introduction The uniqueness of Nepal with its panoramic natural beauty and its rich cultural heritage has attracted many people to this country. It is a multicultural, multilingual and naturally gifted country. Nepal’s diversity attracts tourists. Its physical uniqueness offers a wide scope of activities that range […]

Executive Summary History Neutrogena is a producer of skin care products for men and women and has been around for over 80 years. It started back in 1930 and flourished with its development of a soap that could neutralize the skin’s pH after only eleven seconds. The company was eventually bought out in 1994 by […]

Introduction The Airline companies now a day are mainly depending on marketing to attract new customers and to maintain sustainable relationships with them by promotions, Rewards and Loyalty programs. Qantas is one of those biggest and oldest airlines in the world who managed to keep making profit out of their businesses but still need to […]

This report is an export marketing plan, about exporting FEBO to China. The report is divided into two parts. This is the first part which is more about the company at the moment the internal and external analysis. It concludes a strategic profile about the history, the strategies, and what to expect in China. Than […]

Case Study: Change Management Project Prepared by Brian Davies for Massey University College of Business to fulfil the requirements of Assessment Three: Change Management Project – Case Study as part of NZ2 MBA Change Management paper. Dated November 2010 Strategy for Change CompuFix Inc. Report to Jerry Smiles covering strategic analysis, change direction and implementation […]

Strengths: Hewlett-Packard (HP) is a global provider of personal systems, imaging and printing products, and technology solutions. It is the dominant player in the inkjet and laser printer market and a major contender in the worldwide PC industry. HP’s primary asset lies in its robust global distribution network. Weaknesses: HP utilizes the Windows platform for […]

Akij Food and Beverage Limited (AFBL) is the sister concern of Akij Group, one of the prominent and leading business houses in Bangladesh. The official inauguration of that concern started in the beginning of 2007. From the beginning AFBL launched two new carbonated soft drinks clemon and farm fresh UHT pure milk products in the […]

Summary of the Robin Hood Case Analysis Robin Hood faced challenges during his second year of rebellion against the sheriff of Nottingham. These difficulties jeopardized the survival of his group of merry men. The revolt originated from Robin’s conflict with the sheriff and his administration. Nevertheless, he lacked the ability to act alone and thus […]

Introduction: General Motors, also known as GM, is an American automobile company that was founded in 1908. It is headquartered in Detroit, Michigan and has manufacturing operations for trucks and cars in 35 countries worldwide. GM owns various brands such as Buick, Cadillac, Chevrolet, Hummer, GM Daewoo, Pontiac, Saturn, Saab, GMC, Holden, Opel, and Vauxhall. […]