Strategy Essays

This text discusses upcoming trends and innovative ideas in 2014 for digital marketing, as well as long term and short term marketing strategies for the hospitality and tourism industries, specifically focusing on hotels. The American Marketing Association defines marketing as an organizational function that involves creating, communicating, and delivering value to customers while managing customer […]

The program “find a lee ocean” is dedicated to searching for a new ocean suitable for swimming. The red ocean strategy, contrasting the blue ocean strategy, concentrates on fierce competition within the same market or industry in order to gain an advantage. According to the authors, many companies draw inspiration from military models when developing […]

It is one of the biggest companies in the world that utilizes direct marketing via an independent sales force of over 3.6 million sales consultants in over 60 countries. Their annual sales surpassing approximately â?1.5 billion. Network Marketing, also known as Multi-Level Marketing (ML), is a technique employed by this company, whereby they directly sell […]

In 2007, Nettling revolutionized the entertainment industry by introducing streaming. This allowed members to instantly watch TV shows and movies on their personal computers. To make this feature more accessible, Nettling collaborated with various consumer electronics companies. As a result, streaming capabilities were enhanced across multiple devices like Oxbow 360, Blu-ray disc players, TV set-top […]

With the priority to promote quality of life through a wide range of great-tasting and nutritional products, the company expanded beyond the soy average with a wide variety of food & beverages, under the derivative brand name “Vita”. Vitally Soybean Milk (Regular) – Marketing Mix Product Vitally soybean milk is the preferred brand among local […]

This report focuses on how the company innocent drinks developed their marketing strategy in terms of brand consisting and marketing mix and with the help of SOOT analysis, what further actions they can take to maintain their market share. 2: Innocent Drinks 2. 1: Profile After starting the business in 1998 in a friendly way, […]

Ltd Type of project Thesis Supervisor(s) of study Adult Laminas Electrocute Small Home Appliance Co. Ltd is facing increasing competitions in China and should update its outdated marketing plan as soon as possible. This study focuses on analyzing the main marketing issues of the company, such as the target markets, the brand and the distribution […]

I would like to express my gratitude to the Indian Institute of Planning Management, New Delhi for giving me the opportunity to work on this thesis as part of the curriculum. I am very thankful to my guide, Mr. Ukase Small, Regional Sales Manager, for his excellent guidance and kind cooperation throughout this internship work. […]

The distribution of goods is undergoing rapid change due to the Internet. It is crucial to be at the forefront of implementing improvements in Information Technology and Electronic Commerce (e-commerce), especially in the shipping industry. Turban (2002) proposes multiple models of e-commerce, including Business-to-Business (B2B), which accounts for up to 80 percent of all EC. […]

This section discusses the literature review on the research on games. The main research in this chapter includes the definition of games, game genres, description of word game and adventure game, formal and dramatic elements in game and the review of existing word game and adventure game. 2.2 Definition of Games According to Moore (2007), […]

Identification of the marketing segmentation is one of the most important aspects of marketing. It entails dividing the market into distinct feature such as the aspect of buyers, product and sellers and all the factors that will make the firm or product sold to be more marketable compared to that of the competitors. It is […]

 What is strategy? Having a step by step plan in order to achieve a specific goal What strategic problems does Robin Hood have? It involved the ramifications of having an increased number of members in his band. At first membership was the key to his success, but the larger the group got the more problem […]

International Business Strategy Question 1: In May 2000, CEMEX was preparing to expand through acquisitions in Asia, Africa and the Middle East. What kind of global giant do you think Lorenzo Zambrano wanted the firm to become? Using module theory and evidence from the CEMEX case study, critically evaluate his chances of success. This essay […]

Sealord is the largest New Zealand based fishing company (Nissui, 2011) and is headquartered in Auckland. It is partially owned by Aotearoa Fisheries Limited and the Japanese based company “Nissui”, with each holding a 50% share. (Aotearoa Fisheries Ltd, 2010) Sealord is part owner of fishing company “Westfleet” based in Greymouth and NIMPL, a mussel […]

Increasing competition in the world is forcing businesses to pay much more attention to satisfying customers. A product possesses quality if a customer is satisfied with it. Unfortunately besides some giants in our market no body pay attention to wining customer not just to make money but to make them a long term profit and […]

Abstract Introduction Introducing Apple Inc. (One of the largest company in computer industry), and the meaning of Key Success Factors as well as the main objective of the Research Paper. Relation to Previous Research By analyzing different researches, we can have a whole picture of Apple’s success and see whether there have any managerial implication. […]

Executive Summary Objective of This Paper 1. This paper introduces various concepts, principles and methodologies for determining telecom tariffs and interconnection charges (i. e. charges paid by one operator to another for use of the latter’s network in delivering the telecom service). The purpose is to provide a basis for comments and suggestions from interested […]

1. The key to Woolworths’ faster growth than Coles Myers may be attributed to several reasons, one of them being its emphasis on diversification which saw it enter markets such as petrol. Woolworths offered everyday low price (EDLP) on established brands, a strategy akin to Wal-Mart in the United States which presents a competitive advantage […]

Argumentative Essay Why Golf Is a Sport A matter of opinion has separated a variety of sports enthusiasts apart, due to the ongoing debate of whether golf is a sport or simply a skill. Famed golfer Arnold Palmer declared, “Golf is deceptively simple and endlessly complicated; it satisfies the soul and frustrates the intellect. It […]

“In everyday language usage, management refers to the people in organizations who manage, and to the activities they perform. ” (Fulop, Frith, Hayward 1992 p. 187) To be more specific, management is the process of organizing work activities with and through people to ensure the activities are completed efficiently and effectively (Robbins, Bergman, Stagg, Coulter […]

1. What are economic characteristics of the bottled water industry? If we define the economic characteristics in term of macro environment, there is several ways that we can categorize as the follow; Market size and growth rate The bottled water industry has a high potential in growth rate and in the terms of sales volume […]

The Coca Cola Company, a threat for competition? Universiteit Maastricht Faculty of Economics and Business Administration Maastricht, 12 December 2006 Coenen, PJGA Table of contents Introduction……………………………………………………………………………2 1. Market specification……………………………………………………………….. 3 1. 1 Distinction within the market 1. 2 Market dominance of The Coca Cola Company 2. Key economic issues…………………………………………………………………4 3. Economic analysis…………………………………………………………………… . 5 Conclusion………………………………………………………………………………6 […]