Psychology Essays

To keep Your Customers, Keep it Simple – by Patrick Spenner and Karen Freeman The above mentioned article reviews about the key finding of a marketing research done by Corporate Executive Board regarding the relation between consumer behaviors, brand loyalty and marketers. From the research, they found that in the effort of creating loyal customers, […]

The Nature versus Nurture debate has been ongoing for centuries. People have tried to gain power through knowledge in determining what causes the human “mind to tick. ” For centuries leaders and scientists have performed unethical and immoral studies to determine why two people with similar genetic composition can come from similar backgrounds and turn […]

A two-part study was recently done to show what natural habitat a Pill bug, Armadillidium vulgare, naturally prefers: wet or dry environments along with a light or dark environment. It was hypothesized that a Pill bug would prefer and wet and dark environment based on its natural habitat of soil. For the wet and dry […]

Time-Warner (TWX) is one of the well-known business ventures in the world of media. Belonging to one of the fastest-paced and highest-profile industries in the world, the media sector has been in a whirlwind of change this past decade. There has been an explosive boom and bust and, of late, boom again, because of the […]

A central goal of today’s advertising strategy is the persuasion of customers, who are becoming increasingly educated, sophisticated and selective. Obviously, the changes in markets and lifestyle are driving marketers to focus on more persuasive ways of promoting their products. In today’s media driven markers, creative television advertising can promote not only products, but also […]

The portable electronic device commonly known as the “mobile phone” or “cell phone” or “hand phone” is called the Cellular telephone. It is used for long-range mobile communication and offers various additional services such as text messaging (SMS), email, Internet access through packet switching, and photo and video sharing via MMS. Most mobile phones connect […]

This article aims to review prevailing studies on employing nostalgia as a marketing tactic, within the context of advertisements and products designed to elicit nostalgic feelings in consumers. It will delve into key definitions and origins of nostalgia, and how these can be practically applied by contemporary marketers. Since the early 90s, there has been […]

The subjective assessments made about the relative worth of a quality or object. Therefore, values become part of complex attitudes sets that influence our behavior and the behavior of all those with whom we interact. Organizational Value Systems Values are part of the shared realities generated through organizational communication. These shared values are reflected in […]

“A child’s life is like a piece of paper on which everyone who passes by leaves an impression.” – Chinese Proverb Children are often considered to be the closest reflection of the omnipotent creator of the world. Innocence and purity personified, they are unmarred by the corrupt thoughts and practices. They resemble wet clay, enthusiastic […]

1. Explain with instances the needs, wants, and demands exhibited by Build-A-Bear customers, while distinguishing between these three elements. How does each of these aspects influence Build-A-Bear’s operations? R/: When we refer to ‘need’, we’re talking about something that influences human behavior or is necessary for one’s well-being. In children’s context, it may involve an […]

It’s obvious that the sport industry exists to fill the wants that people (fans) have. A closer look helps one to figure out why theses fans have a deep dedication to one particular franchise. The assignment at hand digs into the inner meaning of why and how a fan can have such a dyer commitment […]

There are several methods by which relationship between the brain and behavior could be studied. These are especially usually in individuals who have suffered brain damage due to trauma or are affected with a particular disease. There are two main categories by which the brain/behavior relationship can be studied, which include: – manipulation and measurement […]

Founded in 1978 and based in Austin, Texas, Whole Foods Market is a business organisation that deals with a successful ownership and operation of natural and organic foods supermarkets. The company’s products include: seafood, grocery, meat and poultry, bakery, and prepared foods it is best known for its quality food business, whose vision is to […]

Assignment Questions The following questions require you to think critically about the content presented in your text, synthesize the materials and/or reflect upon how the concepts apply in your own experience. Answer each question clearly and comprehensively in the order specified, making sure you tie in all appropriate and relevant terms and theoretical concepts from […]

The word pornography comes from the Greek meaning, whore, harlot, prostitute, and to buy or sell a woman” (Oprah,2009). The word alone is degrading to women, how bad could the actual acts be? There are so many forms pornography comes in: magazines, posters, music, videos, and the most popular, the internet. This all makes it […]

‘Mistreatment and oppression is the common lot of people in our societies who are labelled as having emotional problems or acting irrationally. The threat of being called crazy is used in the oppression of every group in the population. The oppression of some people in the name of mental health functions as a threat to […]

Tobacco use is the largest preventable cause of death and disease in Australia. It is a major cause of heart disease, stroke, several different forms of cancer, and other health problems (Quit Victoria 2005). The act of quitting smoking is not a single event, but rather a process of change within an individual. Change is […]

This essay will briefly outline and critically evaluate Freud’s theory of Psychoanalysis and Bandura’s Social cognitive learning theory to determine which provides a better account of human behaviour. Instincts are inborn, driving forces that are unconsciously embedded and largely govern our behaviour (Freud 1925b; Newbery, 2009, Lecture 2; Ryckman, 2004). Freud’s theory of human behaviour […]

The post-World War era has brought about significant changes in the way organizations view consumers. They are now regarded as the central focus and are treated with utmost importance, even being revered like gods in certain organizational cultures, such as Japan. In the past, during the Fordism era, Ford believed that production was the sole […]

Moonsnail Soapworks is a small Canadian company that hand-makes soaps, skincare, healing, bath and body oils, and other beauty products. The key decision that Moonsnail Soapworks faces is how to successfully market a new product while expanding current product markets. Moonsnail Soapworks faces the following problems: First, how to price, distribute and promote Moon Baby […]

Terms of Reference On the 6th of October 2003, the management lecturer requested a report to be written investigating the influences of your own culture on your personal buying behaviour. Consideration and reflection should be given to regional, ethnic, religious, social influences, age, gender, household, social influences and any other relevant influences and identify how […]

The objective of this assignment is to answer the given questions in the case study, reflecting to what was learned through marketing classes and analyze it using the case study Company background Enterprise is the largest car rental company in North America, which is a $6 billion company with 600,000 vehicles, more than 50,000 employees […]