Media Essays

The economic report of Hong Kong in the first quarter of 2013 reveals that the domestic sector remained strong. Private consumption expenditure (PACE) grew by 7.0% in real terms compared to the previous year, supported by positive job conditions and improved incomes. As a result, book or e-book sales are expected to increase, falling into […]

In the past, online social media was limited and this hindered global communication. However, in recent times, social media has gained immense popularity for various activities such as discussions, creating content, sharing information, bookmarking and networking. It allows people to showcase themselves and their products to different communities and interested individuals (Roberts & Cranky 2008). […]

Viral marketing has rapidly evolved over the past decade, expanding from simple static online video campaigns to include various tactics such as video marketing, focused marketing, funding websites, and mass public marketing. These tactics create a desire in the audience to search for more information on the internet. There are different types of viral marketing, […]

Through this great opportunity, I found and channeled my strengths and learned what it takes to be a successful businessman. I was able to get hands on in business affairs and get to know clients and fellow business partners personally. Interacting with clients showed me how business men and women both get involved and accomplishes […]

Fans who attend sporting events with the primary intent of social interaction or entertainment are categorized as having different levels of fan identification, which are high-level, medium-level, low-level, or unfocused. The text states that fixing a sports entity in the minds of consumers in the target market is defined as positioning. Repositioning refers to changing […]

There approaches have changes drastically over the past decade to include social media platforms and even direct marketing to existing customers on their televisions or emails. They have come a long way from annoying telemarketing calls. With their theme “Our customer’s everyday’, means they want to do what will cause less customer frustration but also […]

Soda’s story of failing has its roots in its success, which made it resistant to change. Its insular corporate culture believed that its strength was in its brand and marketing, and it underestimated the threat of digital. Kodak did not fail because it missed the digital age. It actually invented the first digital camera in […]

Segmentation Variables Benefits Sought Special / Regular Marketing Mix Sensitivity Price Sensitivity Demographics Age that can segment our focus market. Any company could potentially use these segmentation variables to segment the skin care market. We believe the relevant segmentation variables are: benefits sought, demographics, and marketing mix sensitivity. We believe that women seek the benefits […]

The music industry has been revolutionized by the invention and evolution of amplifiers, synthesizers, and computer technology. It consists of companies and individuals dedicated to promoting musicians and selling recorded music. Major record companies like Universal, Sony, MI, Warner, and BAM dominate the industry and generate substantial profits. Technology has had both positive and negative […]

The use of the pad, with its online newspaper applications and music application, is revolutionizing multiple industries. Instead of purchasing physical newspapers, readers can conveniently select articles of their choice through the online newspaper applications. This fosters customer satisfaction and intimacy. The music application allows users to download songs at a reduced cost and choose […]

The term “convergent media” describes the merging of various media forms to generate novel media. This encompasses devices like computers and mobile phones that offer a wide array of functions and applications. For the purpose of this discussion, we will focus on computers as an example of convergent media. Initially, computers were restricted to specific […]

Internet, and television we have enhanced our future and have become even more effective. We now have the world at our fingertips. According to “A new poll by National Public Radio, the Kaiser Family Foundation, and Harvard’s Kennedy School of Government shows that people overwhelmingly think that computers and the Internet have made American’s lives […]

It is the marketing activities that provide extra value or incentive to the sales force, distributors, or the ultimate consumer and can stimulate immediate sales. (Frances B. & Stephen P. ,2005) It is frequently used in what is a highly competitive market. Also, nearly 70% interviewees are interested to the car’s brand promotion activities, it […]

There are news again from the Banners Broker Ponzi Scheme which appears to be one of the biggest online scams at this time. A new report of the Irish Examiner says that Banners Broker has cancelled the contract between the scam and its Ireland representative Paul McCarthy from one day to another.According to the newspaper, […]

Media semiotics refers to an articulate study of the dire approach in modern media studies. The study explains the concepts of signs as well as the ideological roles of media in the modern culture. This is achieved through analysis of various electronic and print media such as glossy magazines, advertisements, TV programs, daily newspapers, interactive […]

According to the case study, the four top strategic groups are the Sirius XM, the local AM/FM radio stations, online broadcasters, and direct in-vehicle plug-ins. From the strategic group map, Sirius XM is the best positioned. Furthermore, it is the monopoly provider of satellite radio station. Additionally, subscribers can easily access all its various channels, […]

I. An overview for management The chosen service for the marketing plan is a luxury travel package for Horizon Tours, a new entrant in the travel industry. Horizon Tours will serve as an agency to plan traveling and events for its clients, bridging a gap in the market. The luxury travel packages provided by Horizon […]

Abstract The essay investigates the impact of Digital Broadcasting on viewing patterns, popular culture, and audience identity. It begins by analyzing the history of the BBC and its original purpose as Public Service Broadcasting. The essay explores how John Reith transformed the BBC into a National Institution that had an influence on popular culture and […]

Mass media discourse does not treat every policy issue facing a nation or the world equally. There are multitudes of warnings detailing exactly when and how climate change will affect the United States. Still, Americans have yet to produce any strong showing of collective action against this negative trend. Similarly, politicians receive the same information […]

Freedom of Speech is gladly something that we can practice in the United States, but unfortunately, other countries, even though they have the right to express freely what they want, have people that would punish them for their expression, a country that does that is Venezuela. It is known world-wide that Venezuela is currently facing […]

The third-person effect, also called third-person perception (Conners, 2005; Jensen & Collins, 2008; Hayee & Kamal, 2014), is something many people probably don’t think about unless you’re in communication, advertising, or even a psychology class. The third-person effect was first described by W. Phillips Davison in 1983 by defining it as how an individual tends […]

If you possess a smartphone, internet access, or regularly watch TV, it’s likely that you are aware of the renowned Ellen DeGeneres show. For nearly two decades, this American comedian has been the host of the show and consistently delivers amusing content that is capable of bringing laughter even on tiresome work days. The show […]