Engineering Essays

An economic crisis can be a crucible that forges new innovations in business operations or they can lead companies to make dumb mistakes that destroy them as they rush blindly to survive. We’re beginning to see corporations move into one camp or the other as the economic downturn gets worse and worse but one company […]

Innovation is a process to bring new ideas, new methods or new products to an organization. It is the action required to create new ideas, processes or products which when implemented lead to positive effective change. While invention requires the creation of new ideas, processes or products, innovation moves one step further and requires implementation […]

Abstract Starbucks, Whole Foods and Google are three Fortune 500 companies that exhibit unique loyalty by their employees and have developed non-traditional methods for increasing employee motivation. They have achieved this success in part because of their ability to communicate with their employees. It is because of this communication that they are able to motivate […]

The Background In 1956 when an employee of Ikea, Gillis Lundgren upon realising that a table he had purchased would not fit into the boot of his car without breaking off the legs left him but one option. He broke off the legs of the table and then reassembled the table back at home.The idea […]

Introduction The world’s leading economies are ostensibly heading towards a recession with plummeting stock markets and soaring crude oil prices as consumers are beginning to feel the pinch of the credit crunch. According to analysts, the financial slumps of the past nine months seem to be unmatched since the Great Depression (Elliot, 2008). Unstable and […]

The Executive summary of the report focuses on analyzing the Cosmetics industry, specifically L’Oreal. It provides an overview of the industry’s scope and examines crucial strategic concerns and critical success factors that both the industry and L’Oreal may encounter in the next five years. Additionally, it evaluates L’Oreal’s competitive position while identifying potential businesses that […]

Step1. Evaluation of the organization’s current mission and purpose Mission: Organize the world’s information and make it universally accessible and useful. Purpose: Allow users to be able to find information in many different languages; check stock quotes, maps, and news headlines; lookup phonebook listings for every city in the United States; search billions of images […]

Case overview Dyson is the world’s leading company in vacuum cleaner industry with its strength in technology and innovation. James Dyson, the creator of Dyson Company, introduced innovative vacuum cleaner which eliminated the need for both bag and filter. However, as big vacuum cleaner manufactures refused to license for his technology, Dyson decided to develop […]

The company’s strengths and resource capabilities can be analyzed using a S.W.O.T. analysis. One of its strong points is globalism, as Federal Express has a global presence. Operating in 211 countries, the services of this company appeal to a majority of the world’s population, resulting in tremendous revenues garnered from a vast market. Additionally, global […]

Table of Contents Business Analysis3 About InnoBus3 Mission and strategy3 Structure3 The competitive situation of InnoBus in the trade environment4 SWOT Analysis4 5-Forces Model by Porter6 The Unique Selling Proposition of InnoBus7 Competitors of InnoBus7 The Stakeholders of InnoBus8 The Legal Aspects8 The International Trade Environment8 The competitive advantage of InnoBus9 The logistic process at […]

Toyota Motor Corporation is the worlds eight largest company and the second in overall production of vehicles worldwide. It is expected to overtake GM as the leading manufacturer of automobile by 2008. Toyota Motor Corporation and its subsidiaries sold over 7. million passenger cars, trucks, and buses worldwide under the Toyota, Scion, Lexus, Daihatsu and […]

In 1996, Gordon MacKenzie authored the book “Orbiting the Giant Hairball” which provides an overview of its contents. The book was initially self-published and later became a revered “cult classic” in the business world. Gordon, who held the title of “Creative Paradox” at Hallmark Cards after 30 years of employment, encouraged his colleagues to break […]

Elevator pitch Le Petit Chef faces a usual challenge: how to keep on growing on a mature market when differentiation though innovation is more and more expensive and profit tends to drop because of increased competition. Microwave oven has been a disruptive technology. For a mature technology, it is more a matter of optimizing the […]

Industrial Waves The Industrial Revolution began in the late 18th century in England. However, the long-term effects of the revolution spread throughout the world. The Revolution introduced new technological systems of energy, transportation and production, which proliferated economic development (Knox and Marston 2002). Furthermore, new demands for raw materials, labor forces, and markets were established […]

What components are essential to a successful business? I am sure that innovation, design, and creativity are not the first things that come to mind but they are essential concepts for any successful business. To really understand how these concepts are implemented in the business environment it is important to understand their definitions, how they […]

7 Summary Whirlpool Coporation’s Global Strategy Introduction case 1989 Ambitious global expansion emerged: •Objective: becoming the world market leader in home appliances. •Purchase of a majority stake in an appliance company owned by Philips. •Purchased a majority stake in an Indian firm. •Established four joint ventures in China. •Made new investments in its Latin America […]

Introduction In this paper, we primarily concentrate on examining the connection between the tourism industry and tourism destination. We use Sydney as a real-life example to analyze the management, marketing, and interrelationship between the industry and destination. The tourism industry offers numerous advantages, including some of the 6. Tourism plays a vital role in the […]

Contents Concept of Culture What is Organizational Culture The Internet and Organizational Culture Cultural Change The Classical Approach to Cultural Description New Ways of Describing Culture Culture as Emergence Steps in Organizational Culture Change Managing Organization Cultural Change Bibliography ORGANIZATIONAL CULTURE AND CHANGE MANAGEMENT Concept of Culture The concept of culture is complex and definitions […]

Should RLK invest more in its Research and Development department or outsource it? This decision poses many actionable key issues and consequences. One option is for Lars to invest approximately $6 million more into R&D, which comes with a high risk due to the success of Ray’s new product launch on the market being vital […]

‘Economic freedom and independence, as well as promoting and protecting human rights and freedoms, are the benefits of allowing free and unrestricted global trade, which benefits most of the world’s population by reducing poverty and enhancing economic development.’ Global firms benefit from strategic co-operation, which facilitates efficient processing of business information and boosts innovation. Co-operation […]

Making products which perform better for athletes and the planet, improve working conditions, focus at their supply chain and leverage the power of sport to change lives. The role of government, business, communities, politics, media are all shifting and therefore Nikkei needs to shift too. Nikkei has a desire to develop greener, smarter and better […]

The company had introduced a more concentrated, also called compacted, powder under detergent in Target@ stores at the end of February 2011 and results from the first two months were better than anyone had expected. Over the previous 8 years, Fillips Passerine, Group President of P&G’s Global Business Services (GABS) organization and Chief Information Officer […]