Brand Essay Examples
A brand is a concept that uniquely identifies a company’s good or service. People often mistake this term for a mere catchphrase, logo, slogan, or mark. Without a trademark, your business cannot survive in this technological age. In a particular statistical survey, more than 80% of consumers agreed that a trademark is important for online and landbased companies. If you need concrete marketing ideas for your startup or existing business, one way to gain inspiration is to read brand names essay examples.
A trademark tends to enhance the net value and competitive advantage of a business or company. The idea of branding goes back thousands of years ago. Traders in the marketplaces used this tool to differentiate their goods from that of other people. If you are studying a finance-related course or subject, our brand essay example varieties will be of big help to you.
If you want a concrete example of how marketing works, think about Coca-Cola. That soda drink is now a symbol of the actual company’s reputation. A brand essay will expose you to more examples of companies and their marks of identity.
Since its official formation dating back to 1947, Singapore Airlines have founded its business on world-class service quality in the airline industry. Such a reputation is built on core aspects of the airlines service delivery which includes features like the friendly service, prompt flights and in-flight entertainment system. As consumers, we only see these final […]
Established in 1920, Bengal Waterproof Ltd (BWL) holds the title of being India’s pioneer waterproof products company. Known for its popular “Duckback” brand, BWL is a dominant player in the local market for rubberised consumer goods and protective wear. The company caters to a wide customer base, ranging from households to government institutions and defence […]
The Yili Group—-how it functions and strategizes in the Chinese Dairy Marketplace 5. 0 Introduction This chapter critically reviews the findings and analyses of the data collected from the company’ report, secondary data and interviewer opinions towards the strategy adopted by the company. Unstructured telephone interviews and face-to-face interviews with the company’s marketing director – […]
According to the Oxford English Dictionary, a cult is described as something that is trendy or favored by a certain group of individuals. However, in regards to brands, this definition takes on a more substantial significance. It signifies the allure towards these brands, not solely based on their distinctive advantages, dependable service, or ground-breaking technologies […]
Levi’s is experiencing 5 years of decreased sales and is considering selling their brand to Wal-Mart, a mass discount retailer. The executive summary prompts readers to name the first company that comes to mind for products like facial tissue, photocopiers, and jeans, with Levi’s being a likely answer. The brand “Levi’s” is recognized as the […]
Aqualisa Quartz, the new line of electronic mixed shower products by premium British shower manufacturer Aqualisa, is facing initial issues. Early sales of Aqualisa’s “breakthrough” shower technology, according to Case p.6, were disappointing. Plumbers, who serve as the main distribution channel for Aqualisa, have grown wary of electronic products since the failure of early electronic […]
In the past 25 years, there has been a rising fascination with corporate identity because of shifts in technology, market dynamics, and consumer values and behavior. Factors such as deregulation and privatization initiatives by governments, expansion of international corporations, increased customer sophistication, reduced traditional barriers for entry, development of new trade channels, and a surge […]
Odwalla, Inc. , a health-conscious juice producer, must confront implications that its apple juice product is contaminated and has possibly caused several outbreaks of the E. coli virus. It is a truly unfortunate situation when product contaminations occur and especially inopportune when customers experience sickness as a result. These situations can destroy customer confidence; however, […]
INTRODUCTION Titan Watches Limited was promoted jointly by Questar Investments Limited (a Tata group company) and Tamil Nadu Industrial Development Corporation Limited (TIDCO). In 1995, Titan changed its name from “Titan Watches ltd” in order to change its image from that of a watch manufacturer to that of a fashion accessories manufacturer. Titan later ventured […]
1 1. Company Profile: Ranked 3rd in the US Athletic shoe industry, New Balance Arch Company as it was known in 1906 begun manufacturing arch support, orthopaedic shoes supports and prescription footwear for people with problem feet. In 1954, the company changed its name to New Balance Athletic Shoe Inc. with a focus on running […]
The Global Branding of Interbrew and Stella Artois One of the largest brewers in the world, Interbrew grew rapidly in the 1990s from its home market in Belgium to a global presence in markets around the world. As this essay will demonstrate, Interbrew’s global strategy of consolidation and market penetration has been balanced between a […]
A. Airpork case 1. Why was the Australian Pork industry able to become a major provider of pork to Singapore in spite of having been banned? (An alternative to this question is: give the wise marketing decisions that were made to enable Australian Pork to become a major supplier to Singapore) In 1997 the Singapore […]
This initiative is intended to silence the critics that Potato Wafers are junk food.But Bingo is not sleeping either, if you have noticed the pack of Bingo, it says ” Baked, Not Fried ” to remind the consumer that no oil is used. Packaging Another area Frito-Lay is bullish on is the 35-gm Rs 5 […]
History of Branding: Brands were originally developed as labels of ownership: name, term, design, and symbol. However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial […]
The main objective of Dunkin’ Donuts is to develop marketing strategies and plans that concentrate on fostering enduring customer relationships. Their aim is to offer value to their intended audience and establish a bond with customers, ultimately leading to increased profitability. Dunkin’ Donuts is a global supplier of donuts and coffee that emphasizes providing affordable, […]
It’s been a long while since H B Lee really relaxed. Since last February, when he took over in New Delhi as President and CEO of Samsung, South West Asia, the 58-year-old Lee has been busy turning all Samsung strategies on their heads. The Korean consumer electronics giant is now reaching deeper and wider into […]
It was founded in 1981 by Jimmy Lai.As of 1996, Jimmy Lai no longer owns the company. Its current Chairman and CEO since 1996 is Peter Lau Kwok Kwen, a Chinese-Canadian. The company has its own apparel manufacturing division where many of its own clothing styles are produced. Giordano is also prominence for its basic […]
The Adidas Company was behind and helped such influential athletes as Jesse Owens and Muhammad Ali as they broke countless records. The heart of the Adidas product line is athletic shoes and this trend shows no signs of changing but the three-stripe logo appears on apparel and other jock accoutrements. Bankruptcy once had Adidas on […]
Nike assesses its marketing practices and product strategies in order to enhance customer satisfaction. The brand focuses on six main product areas: running, basketball, football, men’s training, women’s training, and sportswear. Each team within these categories immerses themselves in the culture of their respective sports to connect with consumers and build lasting relationships. Nike prides […]
Luxury Marketing Luxury Marketing is the art of pampering customer’s senses and ego – overtly, so the world notices. Price is no real objective, as for many the greatest luxury is showing the world prices don’t matter to them. The Theory of Giffen Goods can also be applied to the luxury segment because of their […]
Executive Summary This report provides a detailed analysis of Durex featherlite condoms as a standalone product within the ultrathin condom market. The target market of featherlite condoms is a sexually active male gay or heterosexual orientated individual that are aged between 14 – 40 years old. They must also live in the Australian Area and […]
Marketing Mix 1. Price IKEA’s strategy is based on cost leadership. Across markets where it currently has a presence, products are sold at low prices. Prices are 30 to 50% lower than competing products. Price variations are only a result of fluctuations in exchange rates. This penetration pricing enables IKEA to gain significant market share. […]
