Automotive Essays
Automotive is speaking of cars. It is the business of making, selling or repairing automobiles. As far as transportation is concerned, the automotive industry has helped increase the quality of human life through mobility, comfortability and safety. A persuasive essay on Automotive reveals that the Automotive industry has become one of the largest industries by Annual revenue. However, the automotive industry does not include the industries in charge of repair, delivery, and gas filling stations.
From automotive essays, students can read about how the automotive industry began in the 1860s in Europe. Automotive was first developed using steam engines. In 1885, Karl Benz developed a first-gas powered car that replaced the steam engine. Some features came to light as automotive production began to increase, such as seat belts, speedometers, rearview mirrors, electric windows, CD players, air conditioning, windshields, and power steering are elements students need to emphasize on in an Automative scholarship essay.
Daily advancement in technology has brought about a great change in the automotive industry, production of battery electric vehicles, autonomous cars (driverless cars), and some technologies are still under development, such as wheel hub motors, wireless charging, hydrogen cars, etc. hydrogen/electric hybrids.
Victory Motorcycles is a motorcycle manufacturer “Victory Motorcycles based in Spirit Lake, Iowa, United States, which began production of its vehicles in 1998”. Its parent company, Polaris Industries, created the firm following the modern success of Harley-Davidson. Victory’s motorcycles are designed to compete directly with Harley Davidson and similar American-style motorcycle brands, with V-twin engines […]
Harley-Davidson is a motorcycle producing company formed in 1903 with its headquarters currently in Wisconsin. It is one of the most famous motorbike manufacturers known distinctly for its heavy engines and stylish models. It even provides its motorbike ranges to the American police forces for their fleets. Primary Attributes Every company is based on a […]
After near extinction Harley-Davidson has become one of the premier motorcycle manufacturers and distributors in the world. A primary driver in this success has been their attention to building the Harley-Davidson brand with attention to customer loyalty, specifically with the creation of a brand community of customers – the Harley Owners Group (HOG). Through HOG […]
1. IF you were CEO of Harley Davidson, How would you compare the advantages and disadvantages of using exports, joint ventures, and foreign subsidiaries as ways of expanding international sales? A.)The advantage of Using Exports was that I’m able to save money in resources, taxes relief’s, and cheaper labor while exposing my product to an […]
The societal environment has had a significant impact on Harley-Davidson motorcycle sales in 2007. The economic downturn in the US economy resulted in reduced production and shipment of motorcycles until there is an improvement in the economy. This is due to factors such as low interest rates, rising gas prices, and increased unemployment. However, it […]
Ducati is looking to continue to drive growth by taking market share from current competitor Harley Davison. The firm plans to attack the market niche of Harley Davison with the Ducati interpretation of its cruiser. This is a misguided way to drive sustainable growth in the long term. Harley Davison is a major American motorcycle […]
Q1. ) 1. Which of Porter’s generic strategies is H-D using? Will this strategy work for all of the countries described in the case? Why or why not? According to Porter Generic Strategies, Harley-Davidson Company uses “Differentiation Strategy” by offering its heavyweight motorcycle through the distinctive designs. Also, as a leader of heavyweight motorcycle manufacturers, […]
Introduction This study aims to measure the strategic options available to the Harley Davidson organisation. Harley Davidson Inc. has two operational sections, bike and funding. Harley Davidson Financial Services ( HDFS ) offers loans, rhythm insurance and protection programs to run into the demands of their proprietors, whilst the bike section designs, green goodss and […]
The Harley Davidson is the motorcycle that captures my greatest interest. Owning a motorcycle brings about a feeling of liberation from work and other concerns, as you become immersed in the open road and feel the wind rushing against your body. Within the realm of car owners, Harley owners are renowned for their unwavering loyalty […]
Marketing Strategies – HYUNDAI The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product – Santro, HMIL had emerged as the second largest car company […]
Maruti Suzuki’s value chain is an analysis of the chain of activities through which their products pass. This chain includes all activities in order, and at each step, the product gains value. The aim of these initiatives is to deliver increased value to customers that exceeds the cost of the activities. This enables the company […]
Eager to collaborate on future compact cars for developing markets, Volkswagen intends to buy a 20% share in Suzuki. Suzuki is Japan’s second largest automaker, just behind Toyota, and is a major player in the small Kei car market along with Daihatsu, a company owned by Toyota. These small 660cc vehicles are incredibly sought-after in […]
Indian Automobile Industry Accounting for approximately 4 % of GDP, Automobile Industry is the significant contributor to the growth of Indian economy. The last few years have seen greater integration of the Indian players with their global counterparts. What is interesting about this is its almost democratic nature, in that a large part of the […]
It is fundamentally a subordinate company of Nipponese car manufacturer Suzuki Motor Corporation which has a market portion of 44.9 of the Indian auto market. Maruti offers a big figure of autos from the entry degree Maruti auto to the Sports Utility vehicle Grand vitara. It is fundamentally a first company in India who sells […]
The company I chose is Toyota Motor Corporation (Lexus). Goods and service design (product) This operation management decision is about deciding what type of goods or service to provide to customers and also how to design these products and services to appeal to the targeted customers. Toyota Lexus has to come to a conclusion on […]
In this essay I will be looking at three adverts promoting the purchase of cars. I believe that all of these adverts appeal to a niche audience, the prospective car buyer, as they are unlikely to stimulate an impulse purchase. The first advert I looked at was for Fiat Punto. The first shot you see […]
Choose two different magazine advertisements and compare the way in which they target their audience The two advertisements I have chosen are a Lexus GS advert and a Sharps bedroom advert. I will write about each advert separately and then compare them afterwards. In the Lexus advert the focal point is the car. The photographer has taken […]
The 2007 Lexus GS600 is a revolutionary vehicle that will demonstrate the autonomy of a car. A SWOT analysis of the Lexus GS600 will determine the potential success of selling this vehicle and any preparations that Lexus needs to make. The strength of the Lexus GS600 lies in its advantage of being the first to […]
Advertising has several ways of getting into people’s mind, such as ads in newspapers, magazines and TV. The ads in magazines can be very different in their appearance and their appeals to the consumer, but if we put together three products of the same kind, we will see that the objectives of each of the […]
It was August 2001, and Jim McDowell, vice president of marketing for BMW North America, was reflecting on BMW’s latest marketing campaign as he sat before his computer: McDowell bent forward, and hit the “play” button on the screen. On the computer monitor, a movie scene unfolded. The scene was part of BMW’s latest marketing […]
Before achieving the ultimate objective, Grinner had to tackle three challenges: firstly, finding a solution for accommodating changes in nonuser behavior; secondly, developing an appropriate strategy for repositioning pricing policies; and thirdly, implementing reforms in the dealership network. During the initial assessment phase, there was a significant decrease in sales volume within the United States […]
Introduction In the late 1980s, Ford strategists took a good look at the booming luxury-car market and realized they needed a global luxury brand to rival BMW and Mercedes-Benz. They considered acquiring several luxury brands. First on the list was Alfa Romeo. But Ford lost Alfa Romeo when Fiat intervened, with a little help from […]
