Lexus GS600 SWOT Analysis Essay Example

The 2007 Lexus GS600 is a radical vehicle that will showcase the ability of a auto to drive itself. A SWOT analysis of the Lexus GS600 will foretell how successful selling this vehicle will be and any jobs that Lexus will necessitate to expect. The strength of the Lexus GS600 is the first mover to market advantage over other auto makers such as Mercedes. By being the first to market a auto that drives on automatic pilot. Lexus will hold the advantage of a big market portion for this type of merchandise.

Lexus will besides be known as the auto maker on the taking border of automatic pilot engineering. If the Lexus GS600 is successful. consumers will ever tie in the Lexus trade name with superior engineering. The failing of the Lexus GS600 is the unproved engineering. The automatic pilot is driven by a computing machine bit that may be prone to failure. Computers do non hold the ability to be proactive in traffic state of affairss that may go rapidly unsafe. Computers besides do non hold the ability to larn and derive