Background of Utusan Malaysia Essay Example

types of logo and one of the most important principles is to keep it simple. Those three types of logo are symbols and icons, word-marks, and combination mark. The designers and brand consultants of Utusan Malaysia did a great job by choosing the combination mark as a logo (image 1) because they understand that a logo is very important and that adds value to its image and brands. The logo is the intellectual property of the copyright and of trademark holder.

It represents the newspaper and its values. Nonetheless, any logo can be changed after a couple of years when the image and brand of the ompany or product are also renewed. (Utusan Malaysia, 2012) Based on the article “What is Utusan Malaysia” which written in its net page in year 2012. It said that the owner and publisher of this newspaper is Utusan Group. The headquarters of the group are in Kuala Lumpur. The first edition of the paper appeared in 1967. In the beginning, this was a longer version of Utusan Melayu and represented a daily edition of Mingguan Malaysia which appeared in 1965. In 1997, the Malaysian newspaper appeared for the first time online with text and visuals.

Only paying subscribers can access the complete information of the online edition of the paper. “In year 2012, Utusan Malaysia came under fire when it was demonstrated that some of the news presented it is, especially those in the political domain were fabricated. Other of them was taken out of control and some of it manipulated, but the trust that people had in this paper disappeared when this information was made public.

More than this, Utusan Malaysia proved to have racist comment on some topic which sparked even more criticism from the public pay for it.

Credibility of Utusan Malaysia This publication is the main provider of news for the Malay people, who get the chance to read it in both a traditional and an online format. However, it was not the news and editorials that got Utusan Malaysia the popularity that it now has. Unfortunately, the reason behind it is the intense criticism that Utusan Malaysia got over time and the numerous scandals it was involved in. This is why the credibility of Utusan Malaysia had to suffer on numerous occasions. Most criticisms came from the fact that Utusan Malaysia is thought to have political purposes, meaning that it only releases a certain type of political news.

Also, Utusan Malaysia is often taking statements out of context, and thus it influences the opinion of its audience in a negative way. For example, the statements given by the Chief Ministers in Opposition-held states have been taken out of context more than once, thus manipulating public beliefs. Racism has also been of concern, as Utusan Malaysia has provocative headlines, especially towards the New Economic Policy. This is why many politicians from Malaysia have tried to boycott the newspaper and have filled numerous suits.

Then, Utusan Malaysia is also blamed because it does not approach as much international news as people hope to read. Out of the total of 50 pages, Utusan Malaysia only allocates 2 or 3 pages to the foreign news section. ” (Utusan Malaysia, 2012) Thus, that people are unsatisfied with the newspaper.

The credibility of Utusan Malaysia not really accurate and low, it may leads to the news that published by Utusan also may not accurate since the ownership is belong to UMNO it has made the news report become racism and pro-government.