Emergence of 3g and Its Current Relevance
Emergence of 3g and Its Current Relevance

Emergence of 3g and Its Current Relevance

Available Only on StudyHippo
  • Pages: 12 (6154 words)
  • Published: October 10, 2017
Text preview

EMERGENCE OF 3G TECHNOLOGY AND ITS CURRENT RELEVANCE 3G: THE EVOLUTION Almost 10 or 20 years ago, we might not have imagined that mobile phones will become an integral part of our lives.

I have a personal experience with a friend who recently lost her mobile phone. She basically uses her phone for everything from work such as sending e-mails to keeping touch with friends and families via voice and video calls. This incident has made her depressed and as she described it, it was as if she has lost someone very important in her life and she felt helpless without her mobile phone.This makes me realize that mobile phone with the 3G technology has made an impact on our daily lives and this write up is meant to look at the specific areas that 3G has played a pivotal part in. however, before that, let us briefly look at the history of the emergence of 3G.

3G is construed as the newest third generation mobile phone networks which enables the users to perform wireless internet surfing and high speed transfer of voice and media data on the move.The first mobile technology using this wireless communication concept is called 1G which is introduced in the 1980s and the standard used is Advanced Mobile Phone service (AMPS). Back then, the only service offered is the voice service-using analogue but there is no availability of data transfer service. Subsequently, Europe has introduced 2G technology based on the GSM (general service mobile) standards which were later changed to WAP Wireless Application Protocol) standards. This 2G technology h

...

as a maximum data transfer rate of 14. 4kb/per second and digital voice concept is also introduced for the first time.

However, 2G technology has not received positive feedback from mobile phone users in Europe and according to survey done by (Nairn, 2001), only about 6 percent of users utilizes this technology end of year 2000. Meanwhile, at almost the same time, in Japan, a mobile network operator known as DoCoMo has a first trial at the 3G technology by enabling its 2G users to surf the Internet using its i-mode platform and this has successfully created a successful 30 million customer base. Europe is not giving up and retaliated by introducing another technology called 2. 5G which runs on General PacketRadio Service (GPRS) which is deemed to be faster than its predecessor 2G and even i-mode.

This packet-based network technology has a data transfer rate of more than 144kb per second and with the introduction of Enhanced Data GSM Environment (EDGE), it has catapulted to a bandwidth of 384 kb per second and (McCartney, 2001) has indicated as of May 2001, there are about 30 2. 5G service providers in Europe. Commencing from mid year 2002, 3G network technology has emerged and this has resulted in the increase of bandwidth and speed of data transfer rate to more than 2Mbps.Though there is no common universal 3G standard as yet, basically the technology used are such as W-CDMA (wideband code division multiple access), CDMA-2000 and UMTS (universal mobile telecommunications system). Irregardless of what technology or standard is used

View entire sample
Join StudyHippo to see entire essay
View entire sample
Join StudyHippo to see entire essay

3G has definitely provided the development of more and more Internet-related services such as data and video streaming, e-payments and others.

3G AND BANKING SERVICES Most of us must have been to financial institutions known as banks to perform banking such as withdrawals, deposits of cash and many others.Imagine that your nearest bank is 2 kilometers from your home and you need to urgently transfer some funds to one of your relatives. Imagine again that you need to face all the hassles of physically driving to the bank, finding a vacant car park in a very busy commercial area, fill in some forms, collecting a number and waiting for your turn to be called and finally proceeding to the counter for the bank officer to process your transaction. All these can be solved if your mobile phone is WAP-enabled equipped with 3G technology.

At the click of the keypad of your mobile phone, you can check the balances of funds in your savings or current accounts, transfer funds to accounts which belong to your loved ones, and even pay your utilities bills via electronic payments. There are also banks which have portals that allow customers to download their personal banking information into their own personal computers, trade in foreign exchange and unit trusts and even apply for housing or car loans. However according to (Datamonitor 2000), there has been a trend of deceleration in the adoption of 3G mobile phones to perform banking though G subscribers are expected to increase to almost 15 million in United Kingdom alone. ( Lee, Morna; McGoldrick Peter; Keeling, Kathleen; Doherty, Joanne 2003) have come up with a few findings on the barriers which may prevent the adoption of 3G banking services.

The first barrier is banks tend to focus on the development of new banking services rather than on the innovation factor of the service itself which comprises of five characteristics mainly relative advantage, compatibility, trialability, observability and complexity.For example, if customers perceive that it is too complicated or tedious to perform their banking functions via the banks’ portals which are not user friendly, then the adoption of 3G banking services might be very low. The other attribute which is relative advantage and compatibility is also very significant. Customers must perceive that the mobile banking service offered by a bank is unique and different from its conventional banking services.Therefore, it is very important that banks perform brand marketing and create awareness in its customers that its mobile banking services are irreplaceable.

One example of an interesting online banking service will be allowing customers to obtain financial consultancy via the banks’ portals. Customers can furnish their financial data and they will be able to know immediately what are the investment options available to them should they have excess funds according to the level of risks they are willing to take.The other significant barrier to the adoption of 3G banking services is the various risks that they have to take and with this, they have actually come up with a risk dimension model which consists of physical risk, psychological risk, performance risk, financial risk, time risk and

View entire sample
Join StudyHippo to see entire essay