Doing Business Across Essay Example
Doing Business Across Essay Example

Doing Business Across Essay Example

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  • Pages: 2 (527 words)
  • Published: September 14, 2018
  • Type: Case Study
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For a company to produce goods independently abroad, government intervention would be necessary.

Establishing positive relations with a foreign country is crucial for Homegrown's international business operations, and the US government must play a vital role in achieving this goal. The government is necessary for representing the company in Trade Unions and navigating legislation that affects the export of raw materials to and from the foreign country. Additionally, Homegrown's operations may be positively or negatively impacted by government taxation policies. To reduce operating costs, the company would benefit greatly from subsidies provided by the government.

By charging low prices without incurring losses, Homegrown would be able to compete with other firms selling products at higher prices, thanks to marketing efforts by the media. Advertising via television and printed media would help promote the quality and usefulness of Homegrown's pro

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ducts to consumers.

In addition to sponsoring social activities, such as games where the company's name would be displayed on sportswear, the company will distribute free samples to attract customers. The management has also determined that electronic commerce is an effective method for marketing products to a wider audience.

The company plans to promote its products through various methods including e-books, promotion coverage, road shows, and yellow pages marketing. Cultural factors should be considered in international business outcomes and it is crucial for management to have a thorough understanding of these issues when carrying out marketing efforts.

While packaging is highly valued in the United States, its significance differs in Asian countries where emphasis is placed on product quality. Hence, it is crucial for companies to acknowledge distinct communication styles and beliefs across various regions. While price negotiation ma

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be prevalent in the US, it might not be customary in European or Asian cultures; thus, when setting product prices, this aspect must be considered.

Designing a product requires ensuring that it distinguishes itself from competitors in the industry. This is crucial because cultural norms vary greatly when it comes to valuing distinct products, particularly in regions where conformity within a group is emphasized over individuality - unlike in the United States. To accommodate these differences, production methods may need to be adjusted based on what already exists in the target market. Additionally, economic circumstances like inflation rates can also affect pricing choices.

Inflation rates greatly impact the cost of raw materials, which in turn affects product pricing. Higher inflation leads to increased prices for products while lower interest rates and reduced raw material costs result in lowered prices. Consumer purchasing power at both micro and macro levels can also alter production and demand, ultimately impacting product pricing.

The pricing of Homegrown's products is impacted by the taxation policies of a country. In an economy with high taxes, Homegrown would need to increase its prices to offset these deductions. This information is supported by various sources including Beth V. Yarbrough and Robert M Yarbrough's book, "The World Economy: Trade and Finance" (2002), Ernest Gundling's "Working Globesmart: 12 people skills for Doing Business Across Borders" (2003), and Justin J Camp's "Venture Capital Due Diligence: A guide to making smart Investment choices and increasing your portfolio returns" (Wiley, 2002).

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