Question 1

One primary function of Harriet\'s job is to study individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of her company\'s products and services to satisfy needs and the impacts that these processes have on the consumer and society. Harriet works in the field of ___

Accepted Answer

consumer behavior

Question 2

Which of the following is NOT true regarding consumer behavior?

Accepted Answer

The overall model of consumer behavior presented in the text is accurate in predicting consumer behavior.

Question 3

Mia is concerned how her marketing activities will affect individual consumers as well as society at large. Mia is implementing ____

Accepted Answer

social marketing

Question 4

How can an organization provide superior customer value to customers?

Accepted Answer

by doing a better job of anticipating and reacting to customer needs than the competition does

Question 5

Marketing strategy begins with __

Accepted Answer

conducting a market analysis

Question 6

Juan has segmented the market for boats and is currently analyzing each with respect to several factors, such as size, growth rate, competitor strength, fit with company image, distribution available, cost to serve, and risk before deciding which segment to target. Which step of market segmentation is Juan conducting?

Accepted Answer

selecting an attractive segment(s) to serve

Question 7

A(n) _____ is anything a consumer acquires or might acquire to meet a perceived need.

Accepted Answer

product

Question 8

Which of the following is NOT a critical question for developing marketing communications?

Accepted Answer

all of the above are critical questions

Question 9

Tony\'s job entails making sure his company\'s products get to retailers so that target customers can buy them. Which element of the marketing mix is Tony involved with?

Accepted Answer

distribution

Question 10

John purchases and is satisfied with his SUV because he believes that it provides greater crash safety than a sedan even though this is not technically true. John\'s satisfaction is based on the distinction between ____

Accepted Answer

actual need fulfillment and perceived need fulfillment

Question 11

Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of?

Accepted Answer

nonverbal communications

Question 12

In the United States, promptness is considered a virtue. Americans are expected to be on time to an event, and they expect others to do so as well. Which aspect of culture best explains this behavior?

Accepted Answer

Culture is a simple concept.

Question 13

___ values prescribe a society\'s relationship to its economic and technological as well as its physical environment.

Accepted Answer

Environment-oriented

Question 14

Which value has a strong influence on entrepreneurship and economic development as well as new-product acceptance?

Accepted Answer

risk taking/security

Question 15

Which of the following is NOT a factor influencing nonverbal communications?

Accepted Answer

values

Question 16

What are the two major ways time varies between cultures?

Accepted Answer

perspective and interpretation

Question 17

What is the largest single influence on the movement toward uniformity in the global youth market?

Accepted Answer

mass media

Question 18

Which of the following countries tends to value individualism over collectivism?

Accepted Answer

United States

Question 19

With respect to demographics, which of the following refers to the number of individuals in a society?

Accepted Answer

size

Question 20

Using one marketing strategy across various cultures is referred to as ___

Accepted Answer

standardization

Question 21

Leigh is working on a research project for her marketing class, and her assignment is to study how Americans\' values with respect to consumer behavior have changed in the past 50 years. Which of the following would give her the best insight into these changes?

Accepted Answer

advertising

Question 22

Which of the following is an emerging American value?

Accepted Answer

admiring nature

Question 23

____ is consumers\' efforts to reduce their reliance on consumption and material possessions.

Accepted Answer

Voluntary simplicity

Question 24

What percentage of American adults exercise regularly?

Accepted Answer

less than 50%

Question 25

Which of the following factors had a significant impact on Americans\' emphasis on security?

Accepted Answer

a, b, and c

Question 26

Which of the following is a segment used to describe consumers with respect to their environmental activism?

Accepted Answer

Eco-Centrists

Question 27

Individualism affects which of the following?

Accepted Answer

all of the above

Question 28

Which segment of environmental activists is highly dismissive of environmental concerns and doesn\'t believe global warming exists?

Accepted Answer

Eco-Villains

Question 29

Which of the following is an example of cause-related marketing (CRM)?

Accepted Answer

A company donates $1 to Diabetes research for every purchase of its product by consumers.

Question 30

Which consumer group is driven by a desire to help with respect to cause-related marketing programs?

Accepted Answer

Socially concerned

Question 31

Age, gender, education, occupation, and income are examples of _____ variables.

Accepted Answer

demographic

Question 32

Which of the following is NOT a reason why the population of the United States has grown steadily since 1960?

Accepted Answer

increasing birth rate for most of the period between 1960 and today

Question 33

Juan is interested in knowing occupational influences on purchases of satellite radio systems. Which of the following occupations are most likely to purchase this type of product?

Accepted Answer

professional, scientific and technical

Question 34

What is the movement called in which companies have expanded opportunities for less affluent consumers to afford luxury?

Accepted Answer

class to mass

Question 35

A(n) _____ is a group of persons who have experienced a common social, political, historical, and economic environment.

Accepted Answer

age cohort

Question 36

Which generation was born between 1965 and 1976?

Accepted Answer

Generation X

Question 37

Which social class consists of individuals who are poorly educated, have very low incomes, and work as unskilled laborers?

Accepted Answer

upper-lower class

Question 38

What two basic approaches are used to measure social status?

Accepted Answer

single-item and multi-item indexes

Question 39

Which of the following is NOT a common single-item index of social class?

Accepted Answer

age

Question 40

In the Hollingshead Index of Social Position, which is true?

Accepted Answer

occupation is given a higher weight than education

Question 41

A segment of a larger culture whose members share distinguishing values and patterns of behavior is known as a(n) _____.

Accepted Answer

subculture

Question 42

The U.S. Census overall projections of ethnic subculture size understate the importance of ethnic groups to specific _____.

Accepted Answer

geographic regions

Question 43

Which of the following statements is true regarding ethnic subcultures?

Accepted Answer

All subcultures are very diverse, and general descriptions do not apply to all of the members

Question 44

Market Segment Research found three groups of Asian Americans on the basis of their demographics and attitudes that cut across nationality groups. Which of the following is one of the segments identified?

Accepted Answer

Traditionalists

Question 45

_____ involves creating or sponsoring an event that has a particular appeal to a market segment.

Accepted Answer

Event marketing

Question 46

The degree to which an immigrant has adapted to his or her new culture is known as ____

Accepted Answer

acculturation

Question 47

Which religion heavily influences the Hispanic culture?

Accepted Answer

Roman Catholicism

Question 48

Bicultural Hispanic teens tend to ____.

Accepted Answer

acculturate by adding another culture; not by replacing their first culture

Question 49

America is basically a _____. That is, the educational system, government, and political process are not controlled by a religious group, and most people\'s daily behaviors are not guided by strict religious guidelines

Accepted Answer

secular society

Question 50

Which type of subculture arises as a result of climatic conditions, the natural environment and resources, the characteristics of the various immigrant groups that have settled there, and significant social and political events?

Accepted Answer

regional

Question 51

What is the basic consumption unit for most consumer goods?

Accepted Answer

household

Question 52

According to the Census Bureau, all the people who occupy a housing unit is defined as a _____

Accepted Answer

household

Question 53

When a couple has children, expenditures on which of the following does NOT usually decrease?

Accepted Answer

health care

Question 54

Tony and Katie are in their 50s, and both have careers that keep them very busy. However, their children are grown, so they have more free time and money than they used to have. Which type of product or service are they likely to spend LESS money on than they have in the past?

Accepted Answer

food at home

Question 55

The trend toward later marriage and children has resulted in which of the following?

Accepted Answer

Now, 71 percent of all married couples with children under 18 fall into the middle age HLC categories of delayed full nest I and full nest II.

Question 56

. Ray is retired, and he and his wife are both in their late 60s. They are healthy, active, and financially well-off. They purchased an RV and plan to travel to all of the continental United States. Which stage of the household life cycle describes them?

Accepted Answer

empty nest II

Question 57

Which of the following are ways to categorize family decision making?

Accepted Answer

All of the above

Question 58

Todd is fifteen years old and really enjoys using the Internet. Compared to his friends and family, he has greater knowledge about the Web-based marketplace, has more expertise in searching out and finding information and resources on the Web, and really enjoys helping others by providing information found on the Web. Todd is called a(n) _____.

Accepted Answer

Internet maven

Question 59

Which approach to conflict resolution misrepresents the facts in order to win?

Accepted Answer

impression management

Question 60

The process in which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplaces is known as _____.

Accepted Answer

consumer socialization

Question 61

Many Jeep owners elect to become members of a Jeep _____ and attend brand fests such as Jeep Jamboree, Jeep 101, and Camp Jeep

Accepted Answer

community

Question 62

Two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to one another such that their behaviors are interdependent is known as a(n) _____.

Accepted Answer

group

Question 63

Which type of group includes family and friends and involves strong ties and frequent interaction?

Accepted Answer

primary group

Question 64

Which category of Web 2.0 participants are bloggers and post ratings and reviews, and tend to be in their late teens to mid-twenties?

Accepted Answer

critics

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