COMM 201 Chapter 12 – Flashcards

Study of the methods of persuasion began with communication researchers early in the twentieth century.

What many teachers refer to as source credibility was called ethos by Aristotle.

Competence and character are the most important factors affecting a speaker's credibility.

Education and status are the most important factors affecting a speaker's credibility.

The credibility of a speaker before she or he starts to speak is called derived credibility.

The credibility of a speaker before she or he starts to speak is called initial credibility.

Terminal credibility is the credibility of the speaker at the end of the speech.

Speakers who explain their expertise on the speech topic are likely to reduce their credibility with the audience.

A speaker can have high credibility for one audience and low credibility for another audience.

Establishing common ground with an audience is especially important in the conclusion of a persuasive speech.

A speaker's credibility is affected by everything she or he says and does during the speech.

The two major elements of logos are evidence and reasoning.

Research indicates that listeners are more likely to be persuaded by evidence that is new to them than by facts and figures they already know.

Evidence is especially crucial when your target audience opposes your point of view.

Reasoning is the process of drawing a conclusion based on evidence.

The strongest source of emotional appeal in a persuasive speech is the sincerity and conviction of the speaker.

Regardless of whether a persuasive speaker uses emotional appeal, she or he should always build the speech on a firm foundation of facts and logic.

What contemporary researcher's term credibility, Aristotle Termed? A. ethics. B. logos. C. ethos. D. pathos. E. credos.

To create common ground with an audience in the introduction of a persuasive speech, it is recommended that you A. show the audience that you share their values. B. use statistics to show the extent of a problem. C. confront the audience for failing to do the right thing. D. all of the above. E. A and B only.

The credibility of a speaker before he or she starts to speak is called__________credibility. A. initial B. negative C. derived D. steady E. terminal

21. Audience members were unsure about the credibility of Jim Gilchrist, founder of the Minuteman Project border patrol group, when he came to speak on campus. As he spoke, he built his credibility by using high-quality evidence and relating to the concerns of his audience. After the speech, students agreed they would like to have him visit campus again for a round table discussion. The credibility that Gilchrist produced by the end of his speech is called credibility. A steady B. perceived C. developed D. ongoing E. terminal

The credibility of a speaker at the end of the speech is called ______ credibility. A. final B. derived C. concluding D. terminal E. acquired

Evidence and reasoning are the two major elements of persuasion that Aristotle called A. pathos. B. logos. C. credos. D. ethos. E. mythos.

When giving a persuasive speech to an audience that opposes your point of view, it is especially important that you use_____________to answer their objections to your views. A. visual aids B. syllogisms C. credibility statements D. emotional appeals E. evidence

The following statement is an example of what type of fallacy? Everyone runs red lights when they're in a hurry, so there's no reason I shouldn't do it, too. A. slippery slope B. hasty generalization C. false cause D. either-or E. bandwagon

A slippery slope fallacy A. assumes that taking a first step will inevitably lead to other steps that cannot be prevented. B. introduces an irrelevant issue to divert attention from the subject under discussion. C. assumes that because something is popular, it is therefore good, correct, or desirable. D. forces listeners to choose between two alternatives when more than two alternatives exist. E. assumes that because two things are related in time, they are causally linked.

Appeals to audience emotions such as fear, compassion, guilt, or pride are the kinds of appeals that Aristotle referred to as A. ethos. B. kairos. C. pathos. D. demos. E. logos