question

Objective

answer

"To make 40% pf to buyers aware of the product's #1 Consumer reports rating" is an example of a(n):

question

Category

answer

_____ facts asks the question "what are recent industry trends?"

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goal

answer

A ____ is the broad primary outcome of a campaign.

question

Staff Time, Out-of-Pocket Expenses

answer

A budget is often divided into two categories:

question

staff time

answer

A budget is usually divided into two categories What is one of them?

question

Is it profitable or bottom-line oriented?

answer

A stated objective should be evaluated by asking all of the following questions EXCEPT

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tactics by media category

answer

A useful way to organize the timing of a campaign is

question

10 percent

answer

Approximately how much of a public relations budget should be allocated toward contingencies or unexpected costs?

question

What is the purpose of the communication and how does it promote or achieve the objectives of the organization

answer

Define objective:

question

How and why campaign components will achieve objectives. Provides guidelines, key messages and themes and offers rationale.

answer

Define strategy:

question

1 year

answer

How long should you take to plan an event?

question

ongoing effort to preserve reputation

answer

Reinforcement refers to the notion of

question

developing a clear understanding of the situation

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The first part of planning is always

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Does it address the situation? Is it realistic and achievable? Can success be measured in meaningful terms.

answer

What are the three questions to be used when evaluating an objective?

question

Management by objective

answer

What does MBO stand for?

question

Purchase ads

answer

Which of the following is a technique of "paid" media?

question

marketing

answer

Which of these is not one of the 8 basic elements of a PR plan?

question

Tactics

answer

____ = the nuts and bolts of a plan that describes specific activities

question

strategy

answer

A ____ describes how and why campaign components will achieve objectives.

question

calendar

answer

A Gantt chart is essentially a

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how objectives are met/achieved

answer

A strategy is basically:

question

the most visible part of a campaign

answer

A tactic is:

question

Research

answer

An agency planning model likely contains which of the following?

question

advance planning

answer

An integral part planning and compiling a calendar is

question

measurable

answer

Evaluation must be

question

70%

answer

Staff and administration usually take what percentage of a campaign's budget?

question

objectives

answer

The acronym MBO stands for management by

question

strategic and systematic

answer

The best approach to planning in public relations is

question

stated objectives

answer

The evaluation element of a plan relates directly back to

question

seasonal approach

answer

Timing a public relations program to when a crop comes to market, or around a specific holiday, would indicate a

question

Tactics

answer

What describes the specific activities that put each strategy into operation and help to achieve the stated objective?

question

How and why campaign components will achieve objectives

answer

What is the definition of a strategy?

question

Budget

answer

What is the first step in within the elements of a plan?

question

Drive product trial

answer

Which is an example of a motivational objective?

question

salaries

answer

Which is NOT considered an out-of-pocket budget expense?

question

donated

answer

Which of these is not a category of media that can be used:

question

yoga

answer

Which of these is not one of the 8 basic elements of a PR plan?

question

Pitch news stories to traditional media

answer

Which one of these is an example of "earned media"?

question

Marketing

answer

_____ is not an element of a program plan.

question

Surveying

answer

______ is not an element of a good plan.

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strategy

answer

A ____ describes how and why campaign components will achieve objectives.

question

it is not important

answer

All of these are reasons why planning is important except:

question

determining what photographs to take

answer

Which is not likely to be a part of a checklist for basic strategic planning?

question

play

answer

Which of these is not an element of a good plan?

question

the general public

answer

Who is not an audience a PR practitioner might try to attract?

question

Strategy

answer

The first element in a PR plan is ...

question

The specific activities to help reach the main objective

answer

What does it mean to use a "tactic"?

question

all residents of the town in which the concert will be held

answer

Which is NOT considered an appropriate audience?

question

Longer term, broad, more global - a future statement of being

answer

Define Goals:

question

Chapter 6

answer

(T/F) Systematic planning can prevent haphazard, ineffective communication

question

Chapter 6

answer

(T/F) Planning should be the first step in any public relations process

question

Chapter 6

answer

(T/F) MBO is a fundamental approach to planning

question

Chapter 6

answer

(T/F) Objectives aren't the end result of a campaign, but the means to achieve a result

question

Chapter 6

answer

(T/F) Informational objectives are bottom-line oriented, and based on clearly measurable results

question

Chapter 6

answer

(T/F) An approach that organizations and public relations forms take is to infer that awareness occurred because many media placements were obtained

question

Chapter 6

answer

(T/F) A Gantt chart is often used in compiling timetables for campaigns

question

Chapter 6

answer

(T/F) The lion's share of any public relations budget is earmarked for staff and administrative time

question

Chapter 6

answer

(T/F) Motivational objectives are often measured and evaluated by increases in sales or market share

question

Venue

answer

_____ is not an element of a PR plan.

question

8

answer

There are _____ basic elements to a PR plan.

question

Laziness

answer

A good planner is not _____.

question

Situation, objectives, audience, strategy, tactics, calendar/timetable, budget evaluation

answer

The 8 basic parts of a PR plan are_____.

question

The way you approach a goal

answer

A strategy: _____

question

Define a strategy in depth

answer

What is the purpose of a tactic?

question

Strategy

answer

____ is used to describe how and why campaign components will achieve objectives.

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