COM/BUS 115 Chapter 14 – Flashcards
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What percentage of journalists visit a corporate newsroom at least once a week?
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30%
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What percentage of US adults still watch the news?
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70%
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If one paid about $700 for a "smart" release to be distributed throughout the U.S., the headline should be no longer than how many words?
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22
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The news release was created by Ivy Lee in what year?
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1906
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What should the last paragraph of a news release contain?
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Basic information about the organization
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Which is a common element of a media kit?
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bios of executives
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When writing a news release, which of the following is important?
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highlight the name of the company or product in the headline
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What is integral to photo composition?
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include a number of key individuals to enhance publishing chances
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The most widely used document issued by practitioners to news media is the
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news release
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What is the most commonly used PR tactic?
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News Releases
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Which of these items would NOT be included in a press kit?
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project advertising budget
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Which of the following is true about a fact sheet?
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They can be corporate profiles
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The key to a successful news release when sent by e-mail:
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To get to the point quickly
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What is a junket media tour?
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A free trip by a member of the press to a place where something (such as a new movie) is being promoted
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What are infographics?
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A visual format to display data points in an easy-to-understand image
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_____ should always be avoided when pitching a story by email.
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Adding attachments
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A smart media release includes all but _____.
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Advertisements
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When writing a news release, it is important to remember to:
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Ask yourself "who cares"?
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What should the last paragraph of a news release contain?
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Basic information about the organization.
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Earned media is which of the following?
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Coverage generated by newsworthy content
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What is a critical consideration for global news releases?
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Cultural differences
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What is a primary element of a good online newsroom?
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Current and archived news releases
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PR Newswire and Business Wire are
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Electronic news services.
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A quick reference tool ("crib sheet") for a reporter that gives additional background about an event, product, or company is a
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Fact sheet
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The worst time for holding a press conference is
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Friday afternoon
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What does HARO stand for?
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Help A Reporter Out
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Editors want the main facts of a news release listed
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In the opening paragraphs.
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What is applicable to a mat release?
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It is geared toward providing helpful consumer information
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This type of "memo", often bulleted, alerts media about upcoming interview opportunities among other uses.
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Media advisory
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According to PR Newswire, what causes the most significant amount of interest in an article?
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Pictures
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What must publicity photos have to be published?
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Quality
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Which of the following is an effective use of a wire service for distribution?
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Releasing financial information
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What does SMR stand for?
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Smart Media Release
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A press party is a
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Softening-up process.
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Surveys have found that journalists go first to an organization's _____ for information in the case of the crisis.
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Website
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What 5 ways can news releases, photos, media kits and a host of other media be distributed?
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first class mail, fax, email, electronic wire services, online newsrooms
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Messages take a variety of forms, but the news release, commonly known as _____ is still a major tactic in the PR tool kit.
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Press Release
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____ is a guidelines for writing an online news release.
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Keep the paragraphs to 2-3 sentences
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What percentage of US Adults follow the local news?
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70%
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____ is a formal approach to a media interview.
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A news conference
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When being interviewed it is best to _____.
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develop short, direct answers
