COM/BUS 115 Test 5

question

A critical benefit for nonprofit groups is that they are
answer

Tax-exempt
question

A local chamber of commerce serves what primary purpose?
answer

As a public relations arm of city government
question

Corporate sponsorship is primarily a form of
answer

Cause-related marketing
question

In general, professional associations are:
answer

National in scope
question

Individuals who specialize in investor relations:
answer

Are highly paid
question

One of the most active forms of corporate government relations is done by what group?
answer

Trade associations
question

The Foreign Agents Registration Act was passed by Congress to
answer

Require registration of lobbyists working on behalf of foreign governments
question

The most rich source for donations in higher education is generally considered to be
answer

Alumni
question

There is increasing evidence that large corporations are:
answer

Cooperating more with activist gnus to enhance social responsibility
question

Which of the following is a key social issue in the workplace?
answer

Sexual harassment
question

Which of the following is one of the most concerted and visible communication functions of state government?
answer

Health communication
question

Which one of the following is a good example of “cause-related” marketing?
answer

Allocating a percentage of sales to restore the Statue of Liberty
question

Yoplait yogurt’s support of the breast cancer research (donating 10 cents for each pink Yoplait lid customers send in) is a form of
answer

Cause-related marketing
question

What is an NGO?
answer

Non governmental organization
question

In international relations,__________ or people’s diplomacy, broadly speaking, is the communication with foreign publics to establish a dialogue designed to inform and influence.
answer

Public Diplomacy
question

The _______________ has also expanded opportunities for organizations to conduct public relations campaigns that directly reach the Chinese consumer.
answer

Internet and social media
question

Which cruise line had a “PR mess” when their sewage system flooded the floor?
answer

Carnival
question

A PR practitioner working in the entertainment industry is usually called _______.
answer

Publicist
question

An example of corporate sponsorship includes:
answer

Purchasing naming rights for a venue
question

GE outline which four key factors for making a decision?
answer

Political, technological, social, economic
question

Marketing communication is:
answer

The art of using tools and tactics of PR to support the marketing and sales objectives of their business
question

How did President Grant describe the word lobbyist?
answer

People who sought favors from him when he was thus engaged
question

President Obama spent how much on his social media campaign?
answer

$47 million
question

______ PR mainly focuses on promotion in recruiting military and government health services.
answer

Federal
question

Connecting people on the Internet is a fund-raising technique known as:
answer

Crowdfunding
question

The U.S. Foreign Service Officer’s Exam is the first requirement for anyone embarking on a(n)
answer

Diplomatic career
question

About three-quarters of all charitable giving in the United States comes from
answer

Individual sources
question

According to PR week, being proactive is important because
answer

It allows you to works with groups to achieve solutions, not publicity
question

Customer service is considered:
answer

The “front line” of public relations
question

Employees are considered the organization’s
answer

Ambassadors
question

Marketing communication refers to:
answer

Supporting the marketing and sales objectives of a business
question

Since the U.S. Information Agency was disbanded in 1999, most of its functions were transferred to the
answer

US Department of State
question

The cultural dimension that measures how well a society tolerates ambiguity is
answer

Uncertainty avoidance
question

The federal government spends several hundred million dollars a year on:
answer

Public service advertising
question

The greatest determinant of a student’s allegiance to the institution is
answer

Quality of teaching
question

The mission of government is:
answer

Public service
question

The practice where organizations file suits seeking court rulings favorable to their projects is referred to as
answer

Litigation
question

Which of the following is a basic objective for U.S. firms working for foreign governments?
answer

To change public opinion
question

______ is a refusal to purchase the products or services of an offending company.
answer

Boycott
question

This publication has a worldwide distribution:
answer

Economist
question

What is the second step in the practice of travel PR?
answer

Arranging for travel reporters to reach the destination
question

General Electric once outlined four key factors that have to be considered at all times when making a decision: ______, technological, social and economic.
answer

Political
question

Who created the first PR department?
answer

George Westinghouse
question

What is a boycott?
answer

A refusal to support an offending company
question

When your consumer activists are “acting up” you should not.
answer

Get emotional when working with advocacy groups
question

A form of cause related marketing is ______ of various activities – events such as concerts, art exhibits, races and scientific expeditions.
answer

Corporate sponsorship
question

The term lobbyist may have originally been coined by _______.
answer

Ulysses S. Grant
question

Each member of congress employs a _______.
answer

Press Secretary
question

Which of the levels of PR deals with tourism?
answer

State
question

_____ PR is a more hands on approach to the community
answer

Local
question

The U.S. government’s efforts to “sell” America on the Afghanistan invasion were:
answer

Met with mixed results
question

An example of corporate philanthropy would be:
answer

Providing uniforms to a little-league baseball team
question

Deriving “implicit” meanings rather than from “strict content” is indicative of this situation.
answer

High context
question

Employees are an important public in investor relations largely because of
answer

Stock options and 401 retirement plans
question

In a capital campaign, funding emphasis is placed on
answer

Substantial gifts from corporations and individuals
question

Influence peddlers primarily capitalize on
answer

Connections
question

Nonprofit organizations are often referred to as:
answer

Charities
question

Ordinary citizens often:
answer

Become distrustful of corporations
question

Public information efforts can be justified in what terms?
answer

Cost savings
question

Public relations specialists often work primarily with what department regarding employee communications?
answer

Human resources
question

Reporters being “heavily dependent” on news subsidies is considered
answer

A major source of media hostility
question

The Internet was first used for campaign fund-raising in what campaign year?
answer

2000
question

Viral marketing is valuable because it
answer

Enhances or maintains a company’s reputation
question

Voice of America has traditionally been a
answer

Broadcast outlet
question

Which is a nongovernmental organization?
answer

Oxfam
question

A good tip for conducting cause-related marketing is:
answer

Consider causes that appeal to your primary audiences
question

A significant reason why governments employ public relations efforts is:
answer

Because of wars and conflict
question

An aspect of corporate responsibility that is gaining momentum is
answer

Concern for the environment
question

At most public and private universities, fund-raising:
answer

Has increased dramatically in recent years
question

Established in 1953 by President Eisenhower, this was the primary agency involved in shaping America’s image abroad.
answer

United states information agency
question

European and American styles of communication are considered
answer

Low context
question

In general, labor unions:
answer

Represent the interests of an entire industry
question

Lobbying activity serves what purpose?
answer

To counterbalance the actions of governmental bodies
question

Product recalls:
answer

Test the patience of customers
question

RFP stands for:
answer

Request for proposal
question

Terms such as “patron” or “founder” indicate
answer

Size/value of gift
question

The chief public relations officer of a college of university is the
answer

President
question

The person (in the White House) who handles the everyday task of briefing reporters is the
answer

Press secretary
question

The refusal to buy the products or services of an “offending” company is a
answer

Boycott
question

The world’s largest foundation is the:
answer

Gates foundation
question

Which is NOT typically under the auspices of a university public relations director?
answer

Fund-raising efforts
question

With regard to issues, such as labor, health, and the environment, nongovernmental organizations are perceived by the public as
answer

More credible than news media
question

Which international media is viewed most?
answer

CNN
question

____ measures how tolerant a society is about unequally distributed decisions about making power.
answer

Power distance
question

About _____ of all US Corporations profits are generated through international business.
answer

30%
question

What country used PR for their railroad companies before the USA start using PR?
answer

Germany
question

To whom should a smart celebrity listen to?
answer

A seasoned PR counselor
question

Historian ___ said a celebrity can be defined as a person who is known in more than one of a wide variety of fields such as science, politics or entertainment
answer

Daniel Boorstin
question

A profit making company pairing with a non-profit is called?
answer

Cause-related marketing
question

Grassroots lobbying is:
answer

An $800 million industry
question

What is a major benefit of the technological age relating to Political PR?
answer

It’s easier to reach a majority of your audience quickly
question

Companies operation in nations other than the U.S. are:
answer

Face the same public relations challenges as those not operating in other nations
question

U.S. sponsored radio and TV broadcasts are:
answer

Critical to advance ideas of freedom
question

What is the primary reason for people to volunteer and donate money?
answer

To help less fortunate people
question

Which of the following is a basic audience for hospitals?
answer

Administrative staffs
question

_______ is not one of Hofstede’s cultural dimensions?
answer

Socialism
question

Cause-related marketing combines for-profit companies and
answer

Nonprofit organizations
question

More than twenty public/government information specialists whose primary duty is to work with moviemakers and TV producers are employed by
answer

The Pentagon
question

The definitive benchmark of how buyers feel about products is
answer

The American Customer Satisfaction Index
question

The effort of American government to be the major disseminator of information around the globe is called
answer

Public diplomacy
question

When the Environmental Defense Fund joined a task force with McDonald’s regarding the chain’s solid waste problem, they performed a public relations technique known as
answer

Reconciliation
question

Which of the following is a group, according to Ketchum’s David Dhobis, that is an important alliance/public to address the benefits of globalization?
answer

Nongovernmental organizations
question

Journalists in China are:
answer

Are not well paid or well trained
question

____ of US corporate profits are derived from international business.
answer

One-Third
question

Today, almost one-third of all US Corporate profits are generated through _____ business.
answer

International
question

PR has an essential role in the tourism process that attracts visitors and ______.
answer

Keeping media visitors happy during their stay
question

Sports publicist, by definition are ______
answer

Cheerleaders
question

In 2012 tourists spent _____ on foreign trips.
answer

$1 Billion
question

A popular and long-running “localization” effort by government relations specialists is the
answer

Distribution of hometown releases by the military
question

This office is primarily responsible for the prestige and financial support of an educational institution.
answer

Public relations
question

Thought leaders trust gnus more than government or corporations because they consider NGOs motivation to be based on
answer

Morals
question

Today, almost every global public relations firm has an office in
answer

Beijing
question

Which one of the following is a trade association?
answer

National Association of Home Builders
question

A business bureau is an association of businesspersons, often joined by professionals, who work to improve their city’s commercial climate and to publicize its attractions.
answer

T/F
question

American Red Cross is an example of a social service agency.
answer

T/F
question

The mission of religious organization is to convert people.
answer

T/F
question

In a structured capital campaign, the majority of the money raised comes from modest individual contributions.
answer

T/F
question

Oftentimes, staffers in a trade association lobby for or against legislation.
answer

T/F
question

A patron is someone who receives and/or benefits from donations.
answer

T/F
question

Most large educational institutions have abandoned seeking money from government.
answer

T/F
question

An important component of any nonprofit is development.
answer

T/F
question

Most large institutions regularly monitor the state legislature.
answer

T/F
question

Good morale for faculty and staff comes primarily through better technology and more reliable infrastructure at the workplace.
answer

T/F
question

The most visible aspect of a university public relations program is its news bureau.
answer

T/F
question

Universities are tax-exempt.
answer

T/F
question

American government disseminating information worldwide is called public policy.
answer

T/F
question

President Gerald Ford created the United States Information Agency.
answer

T/F
question

With regard to international public relations, differences in culture are equally (or more) important, for practitioners to consider in comparison to differences/multiplicity of language.
answer

T/F
question

Today, almost one-fourth of all U.S. corporate profits are generated through international business.
answer

T/F
question

Gift giving is common in Asian cultures.
answer

T/F
question

American public relations firms shy away from China because of its steadfast, rigid public relations policies.
answer

T/F
question

Amnesty International is known as a nongovernmental organization.
answer

T/F
question

Religious involvement is stressed in the “World Citizens Guide.”
answer

T/F
question

Companies from China top the list in terms of lobbying expense in the U.S.
answer

T/F
question

A major reason why foreign corporations retain public relations counsel in the U.S. is to support expansion of their markets.
answer

T/F
question

One of the deadliest industrial accidents in history took place in India.
answer

T/F
question

The media is a secondary source for public information and perceptions about a business.
answer

T/F
question

Boycotts against a single product name are most vulnerable to the boycotted organization.
answer

T/F
question

Investor relations is the highest paid specialty area in public relations.
answer

T/F
question

Employers should delay a bit in informing laid-off employees because of psychological factors.
answer

T/F
question

Employees are a less valued public in investor relations.
answer

T/F
question

In an integrated communications program, public relations activities are often geared to obtaining early awareness and credibility for a product.
answer

T/F
question

The newest trend in product publicity is product placement.
answer

T/F
question

The majority of industries (or their trade associations) maintain a presence in Washington, DC.
answer

T/F
question

One of the largest spenders on lobbying in Washington is Google.
answer

T/F
question

Grassroots lobbying includes the use of websites and advocacy ads.
answer

T/F
question

Grassroots lobbying encourages private citizens to tweet their opinions.
answer

T/F
question

Generally, state agencies will have a bid process called a request for proposal, and award contracts based on presentations by competing firms.
answer

T/F
question

PIOs provide routine information to the public on policies and programs.
answer

T/F
question

Politicians usually support government spending on public relations.
answer

T/F
question

The Pentagon engages in recruitment drives.
answer

T/F
question

One of the largest public affairs operations in the federal government is the U.S. Department of Agriculture.
answer

T/F
question

Press secretaries act as gatekeepers.
answer

T/F
question

The largest percentage of cruise passengers, especially longer voyages, are families.
answer

T/F
question

An exciting twist for travel and tourism publicity is the use of the Internet.
answer

T/F
question

It isn’t important for a professional sports team to foster community relations.
answer

T/F
question

A junior publicist may need to edit memos.
answer

T/F
question

Crisis communication takes up most of a celebrity publicist’s time.
answer

T/F
question

ESSAY: How would you balance advocacy and objectivity?
answer

question

ESSAY: You’ve been presented with a number of career opportunities in PR this semester. Which one is most interesting? Why? What would make you a good candidate? Which skills must you still develop? What ethical issues might you face?
answer

question

ESSAY: What are some of the difficulties that a corporation is likely to encounter when it conducts business in another country? As a PR professional, what would you suggest to a corporation that is interested in beginning business abroad?
answer

question

ESSAY: The state legislature has a bill before it which would enact right-to-work laws in your state. Right-to-work laws allow employers to hire workers without their being required to join the labor union or pay union dues. Many states have laws, where in workplaces which have organized unions, employees may not be required to join the union; however, they must pay union dues. As the public affairs representative for your union, what would you do to educate legislators about the problems with this law?
answer

question

ESSAY: Celebrities often want their privacy, and when they get into trouble or are involved in a scandal, they often try to keep a low profile and not talk to the press. This semester we have stressed the importance of being open and honest with the press. Do you think it is ever appropriate or justified for PR advisors to recommend that a client not talk to the press? Under what circumstances? If you were to recommend a client talk to the press about their personal or professional troubles, what suggestions would you give? How would you handle the situation?
answer

question

ESSAY:In New England, a small private college is located in a small suburb. The college is quite visible in the community — and a number of townspeople perceive the school is an elitist institution that doesn’t do much in the way of community citizenship. The college on the other hand feels that the community may not fully recognize the contribution it is making to the economic and cultural life of the town. SCC is similarly situated in a similar community. Do we have any of the same kinds of problems? Describe them. What can be done to create better university-community relations in a town like the one in New England?
answer

Get instant access to
all materials

Become a Member