COM/BUS 115 Test 5 – Flashcards

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A critical benefit for nonprofit groups is that they are
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Tax-exempt
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A local chamber of commerce serves what primary purpose?
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As a public relations arm of city government
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Corporate sponsorship is primarily a form of
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Cause-related marketing
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In general, professional associations are:
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National in scope
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Individuals who specialize in investor relations:
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Are highly paid
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One of the most active forms of corporate government relations is done by what group?
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Trade associations
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The Foreign Agents Registration Act was passed by Congress to
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Require registration of lobbyists working on behalf of foreign governments
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The most rich source for donations in higher education is generally considered to be
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Alumni
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There is increasing evidence that large corporations are:
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Cooperating more with activist gnus to enhance social responsibility
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Which of the following is a key social issue in the workplace?
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Sexual harassment
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Which of the following is one of the most concerted and visible communication functions of state government?
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Health communication
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Which one of the following is a good example of "cause-related" marketing?
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Allocating a percentage of sales to restore the Statue of Liberty
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Yoplait yogurt's support of the breast cancer research (donating 10 cents for each pink Yoplait lid customers send in) is a form of
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Cause-related marketing
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What is an NGO?
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Non governmental organization
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In international relations,__________ or people's diplomacy, broadly speaking, is the communication with foreign publics to establish a dialogue designed to inform and influence.
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Public Diplomacy
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The _______________ has also expanded opportunities for organizations to conduct public relations campaigns that directly reach the Chinese consumer.
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Internet and social media
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Which cruise line had a "PR mess" when their sewage system flooded the floor?
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Carnival
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A PR practitioner working in the entertainment industry is usually called _______.
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Publicist
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An example of corporate sponsorship includes:
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Purchasing naming rights for a venue
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GE outline which four key factors for making a decision?
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Political, technological, social, economic
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Marketing communication is:
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The art of using tools and tactics of PR to support the marketing and sales objectives of their business
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How did President Grant describe the word lobbyist?
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People who sought favors from him when he was thus engaged
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President Obama spent how much on his social media campaign?
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$47 million
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______ PR mainly focuses on promotion in recruiting military and government health services.
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Federal
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Connecting people on the Internet is a fund-raising technique known as:
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Crowdfunding
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The U.S. Foreign Service Officer's Exam is the first requirement for anyone embarking on a(n)
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Diplomatic career
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About three-quarters of all charitable giving in the United States comes from
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Individual sources
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According to PR week, being proactive is important because
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It allows you to works with groups to achieve solutions, not publicity
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Customer service is considered:
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The "front line" of public relations
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Employees are considered the organization's
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Ambassadors
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Marketing communication refers to:
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Supporting the marketing and sales objectives of a business
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Since the U.S. Information Agency was disbanded in 1999, most of its functions were transferred to the
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US Department of State
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The cultural dimension that measures how well a society tolerates ambiguity is
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Uncertainty avoidance
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The federal government spends several hundred million dollars a year on:
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Public service advertising
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The greatest determinant of a student's allegiance to the institution is
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Quality of teaching
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The mission of government is:
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Public service
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The practice where organizations file suits seeking court rulings favorable to their projects is referred to as
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Litigation
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Which of the following is a basic objective for U.S. firms working for foreign governments?
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To change public opinion
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______ is a refusal to purchase the products or services of an offending company.
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Boycott
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This publication has a worldwide distribution:
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Economist
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What is the second step in the practice of travel PR?
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Arranging for travel reporters to reach the destination
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General Electric once outlined four key factors that have to be considered at all times when making a decision: ______, technological, social and economic.
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Political
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Who created the first PR department?
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George Westinghouse
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What is a boycott?
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A refusal to support an offending company
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When your consumer activists are "acting up" you should not.
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Get emotional when working with advocacy groups
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A form of cause related marketing is ______ of various activities - events such as concerts, art exhibits, races and scientific expeditions.
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Corporate sponsorship
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The term lobbyist may have originally been coined by _______.
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Ulysses S. Grant
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Each member of congress employs a _______.
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Press Secretary
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Which of the levels of PR deals with tourism?
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State
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_____ PR is a more hands on approach to the community
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Local
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The U.S. government's efforts to "sell" America on the Afghanistan invasion were:
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Met with mixed results
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An example of corporate philanthropy would be:
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Providing uniforms to a little-league baseball team
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Deriving "implicit" meanings rather than from "strict content" is indicative of this situation.
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High context
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Employees are an important public in investor relations largely because of
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Stock options and 401 retirement plans
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In a capital campaign, funding emphasis is placed on
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Substantial gifts from corporations and individuals
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Influence peddlers primarily capitalize on
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Connections
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Nonprofit organizations are often referred to as:
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Charities
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Ordinary citizens often:
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Become distrustful of corporations
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Public information efforts can be justified in what terms?
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Cost savings
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Public relations specialists often work primarily with what department regarding employee communications?
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Human resources
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Reporters being "heavily dependent" on news subsidies is considered
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A major source of media hostility
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The Internet was first used for campaign fund-raising in what campaign year?
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2000
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Viral marketing is valuable because it
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Enhances or maintains a company's reputation
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Voice of America has traditionally been a
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Broadcast outlet
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Which is a nongovernmental organization?
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Oxfam
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A good tip for conducting cause-related marketing is:
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Consider causes that appeal to your primary audiences
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A significant reason why governments employ public relations efforts is:
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Because of wars and conflict
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An aspect of corporate responsibility that is gaining momentum is
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Concern for the environment
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At most public and private universities, fund-raising:
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Has increased dramatically in recent years
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Established in 1953 by President Eisenhower, this was the primary agency involved in shaping America's image abroad.
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United states information agency
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European and American styles of communication are considered
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Low context
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In general, labor unions:
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Represent the interests of an entire industry
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Lobbying activity serves what purpose?
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To counterbalance the actions of governmental bodies
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Product recalls:
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Test the patience of customers
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RFP stands for:
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Request for proposal
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Terms such as "patron" or "founder" indicate
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Size/value of gift
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The chief public relations officer of a college of university is the
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President
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The person (in the White House) who handles the everyday task of briefing reporters is the
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Press secretary
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The refusal to buy the products or services of an "offending" company is a
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Boycott
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The world's largest foundation is the:
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Gates foundation
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Which is NOT typically under the auspices of a university public relations director?
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Fund-raising efforts
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With regard to issues, such as labor, health, and the environment, nongovernmental organizations are perceived by the public as
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More credible than news media
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Which international media is viewed most?
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CNN
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____ measures how tolerant a society is about unequally distributed decisions about making power.
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Power distance
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About _____ of all US Corporations profits are generated through international business.
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30%
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What country used PR for their railroad companies before the USA start using PR?
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Germany
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To whom should a smart celebrity listen to?
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A seasoned PR counselor
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Historian ___ said a celebrity can be defined as a person who is known in more than one of a wide variety of fields such as science, politics or entertainment
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Daniel Boorstin
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A profit making company pairing with a non-profit is called?
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Cause-related marketing
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Grassroots lobbying is:
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An $800 million industry
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What is a major benefit of the technological age relating to Political PR?
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It's easier to reach a majority of your audience quickly
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Companies operation in nations other than the U.S. are:
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Face the same public relations challenges as those not operating in other nations
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U.S. sponsored radio and TV broadcasts are:
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Critical to advance ideas of freedom
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What is the primary reason for people to volunteer and donate money?
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To help less fortunate people
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Which of the following is a basic audience for hospitals?
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Administrative staffs
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_______ is not one of Hofstede's cultural dimensions?
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Socialism
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Cause-related marketing combines for-profit companies and
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Nonprofit organizations
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More than twenty public/government information specialists whose primary duty is to work with moviemakers and TV producers are employed by
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The Pentagon
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The definitive benchmark of how buyers feel about products is
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The American Customer Satisfaction Index
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The effort of American government to be the major disseminator of information around the globe is called
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Public diplomacy
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When the Environmental Defense Fund joined a task force with McDonald's regarding the chain's solid waste problem, they performed a public relations technique known as
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Reconciliation
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Which of the following is a group, according to Ketchum's David Dhobis, that is an important alliance/public to address the benefits of globalization?
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Nongovernmental organizations
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Journalists in China are:
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Are not well paid or well trained
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____ of US corporate profits are derived from international business.
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One-Third
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Today, almost one-third of all US Corporate profits are generated through _____ business.
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International
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PR has an essential role in the tourism process that attracts visitors and ______.
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Keeping media visitors happy during their stay
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Sports publicist, by definition are ______
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Cheerleaders
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In 2012 tourists spent _____ on foreign trips.
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$1 Billion
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A popular and long-running "localization" effort by government relations specialists is the
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Distribution of hometown releases by the military
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This office is primarily responsible for the prestige and financial support of an educational institution.
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Public relations
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Thought leaders trust gnus more than government or corporations because they consider NGOs motivation to be based on
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Morals
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Today, almost every global public relations firm has an office in
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Beijing
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Which one of the following is a trade association?
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National Association of Home Builders
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A business bureau is an association of businesspersons, often joined by professionals, who work to improve their city's commercial climate and to publicize its attractions.
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T/F
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American Red Cross is an example of a social service agency.
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T/F
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The mission of religious organization is to convert people.
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T/F
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In a structured capital campaign, the majority of the money raised comes from modest individual contributions.
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T/F
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Oftentimes, staffers in a trade association lobby for or against legislation.
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T/F
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A patron is someone who receives and/or benefits from donations.
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T/F
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Most large educational institutions have abandoned seeking money from government.
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T/F
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An important component of any nonprofit is development.
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T/F
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Most large institutions regularly monitor the state legislature.
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T/F
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Good morale for faculty and staff comes primarily through better technology and more reliable infrastructure at the workplace.
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T/F
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The most visible aspect of a university public relations program is its news bureau.
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T/F
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Universities are tax-exempt.
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T/F
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American government disseminating information worldwide is called public policy.
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T/F
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President Gerald Ford created the United States Information Agency.
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T/F
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With regard to international public relations, differences in culture are equally (or more) important, for practitioners to consider in comparison to differences/multiplicity of language.
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T/F
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Today, almost one-fourth of all U.S. corporate profits are generated through international business.
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T/F
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Gift giving is common in Asian cultures.
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T/F
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American public relations firms shy away from China because of its steadfast, rigid public relations policies.
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T/F
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Amnesty International is known as a nongovernmental organization.
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T/F
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Religious involvement is stressed in the "World Citizens Guide."
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T/F
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Companies from China top the list in terms of lobbying expense in the U.S.
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T/F
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A major reason why foreign corporations retain public relations counsel in the U.S. is to support expansion of their markets.
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T/F
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One of the deadliest industrial accidents in history took place in India.
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T/F
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The media is a secondary source for public information and perceptions about a business.
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T/F
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Boycotts against a single product name are most vulnerable to the boycotted organization.
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T/F
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Investor relations is the highest paid specialty area in public relations.
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T/F
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Employers should delay a bit in informing laid-off employees because of psychological factors.
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T/F
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Employees are a less valued public in investor relations.
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T/F
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In an integrated communications program, public relations activities are often geared to obtaining early awareness and credibility for a product.
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T/F
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The newest trend in product publicity is product placement.
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T/F
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The majority of industries (or their trade associations) maintain a presence in Washington, DC.
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T/F
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One of the largest spenders on lobbying in Washington is Google.
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T/F
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Grassroots lobbying includes the use of websites and advocacy ads.
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T/F
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Grassroots lobbying encourages private citizens to tweet their opinions.
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T/F
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Generally, state agencies will have a bid process called a request for proposal, and award contracts based on presentations by competing firms.
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T/F
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PIOs provide routine information to the public on policies and programs.
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T/F
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Politicians usually support government spending on public relations.
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T/F
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The Pentagon engages in recruitment drives.
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T/F
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One of the largest public affairs operations in the federal government is the U.S. Department of Agriculture.
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T/F
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Press secretaries act as gatekeepers.
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T/F
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The largest percentage of cruise passengers, especially longer voyages, are families.
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T/F
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An exciting twist for travel and tourism publicity is the use of the Internet.
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T/F
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It isn't important for a professional sports team to foster community relations.
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T/F
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A junior publicist may need to edit memos.
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T/F
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Crisis communication takes up most of a celebrity publicist's time.
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T/F
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