question

A critical benefit for nonprofit groups is that they are

answer

Tax-exempt

question

A local chamber of commerce serves what primary purpose?

answer

As a public relations arm of city government

question

Corporate sponsorship is primarily a form of

answer

Cause-related marketing

question

In general, professional associations are:

answer

National in scope

question

Individuals who specialize in investor relations:

answer

Are highly paid

question

One of the most active forms of corporate government relations is done by what group?

answer

Trade associations

question

The Foreign Agents Registration Act was passed by Congress to

answer

Require registration of lobbyists working on behalf of foreign governments

question

The most rich source for donations in higher education is generally considered to be

answer

Alumni

question

There is increasing evidence that large corporations are:

answer

Cooperating more with activist gnus to enhance social responsibility

question

Which of the following is a key social issue in the workplace?

answer

Sexual harassment

question

Which of the following is one of the most concerted and visible communication functions of state government?

answer

Health communication

question

Which one of the following is a good example of "cause-related" marketing?

answer

Allocating a percentage of sales to restore the Statue of Liberty

question

Yoplait yogurt's support of the breast cancer research (donating 10 cents for each pink Yoplait lid customers send in) is a form of

answer

Cause-related marketing

question

What is an NGO?

answer

Non governmental organization

question

In international relations,__________ or people's diplomacy, broadly speaking, is the communication with foreign publics to establish a dialogue designed to inform and influence.

answer

Public Diplomacy

question

The _______________ has also expanded opportunities for organizations to conduct public relations campaigns that directly reach the Chinese consumer.

answer

Internet and social media

question

Which cruise line had a "PR mess" when their sewage system flooded the floor?

answer

Carnival

question

A PR practitioner working in the entertainment industry is usually called _______.

answer

Publicist

question

An example of corporate sponsorship includes:

answer

Purchasing naming rights for a venue

question

GE outline which four key factors for making a decision?

answer

Political, technological, social, economic

question

Marketing communication is:

answer

The art of using tools and tactics of PR to support the marketing and sales objectives of their business

question

How did President Grant describe the word lobbyist?

answer

People who sought favors from him when he was thus engaged

question

President Obama spent how much on his social media campaign?

answer

$47 million

question

______ PR mainly focuses on promotion in recruiting military and government health services.

answer

Federal

question

Connecting people on the Internet is a fund-raising technique known as:

answer

Crowdfunding

question

The U.S. Foreign Service Officer's Exam is the first requirement for anyone embarking on a(n)

answer

Diplomatic career

question

About three-quarters of all charitable giving in the United States comes from

answer

Individual sources

question

According to PR week, being proactive is important because

answer

It allows you to works with groups to achieve solutions, not publicity

question

Customer service is considered:

answer

The "front line" of public relations

question

Employees are considered the organization's

answer

Ambassadors

question

Marketing communication refers to:

answer

Supporting the marketing and sales objectives of a business

question

Since the U.S. Information Agency was disbanded in 1999, most of its functions were transferred to the

answer

US Department of State

question

The cultural dimension that measures how well a society tolerates ambiguity is

answer

Uncertainty avoidance

question

The federal government spends several hundred million dollars a year on:

answer

Public service advertising

question

The greatest determinant of a student's allegiance to the institution is

answer

Quality of teaching

question

The mission of government is:

answer

Public service

question

The practice where organizations file suits seeking court rulings favorable to their projects is referred to as

answer

Litigation

question

Which of the following is a basic objective for U.S. firms working for foreign governments?

answer

To change public opinion

question

______ is a refusal to purchase the products or services of an offending company.

answer

Boycott

question

This publication has a worldwide distribution:

answer

Economist

question

What is the second step in the practice of travel PR?

answer

Arranging for travel reporters to reach the destination

question

General Electric once outlined four key factors that have to be considered at all times when making a decision: ______, technological, social and economic.

answer

Political

question

Who created the first PR department?

answer

George Westinghouse

question

What is a boycott?

answer

A refusal to support an offending company

question

When your consumer activists are "acting up" you should not.

answer

Get emotional when working with advocacy groups

question

A form of cause related marketing is ______ of various activities - events such as concerts, art exhibits, races and scientific expeditions.

answer

Corporate sponsorship

question

The term lobbyist may have originally been coined by _______.

answer

Ulysses S. Grant

question

Each member of congress employs a _______.

answer

Press Secretary

question

Which of the levels of PR deals with tourism?

answer

State

question

_____ PR is a more hands on approach to the community

answer

Local

question

The U.S. government's efforts to "sell" America on the Afghanistan invasion were:

answer

Met with mixed results

question

An example of corporate philanthropy would be:

answer

Providing uniforms to a little-league baseball team

question

Deriving "implicit" meanings rather than from "strict content" is indicative of this situation.

answer

High context

question

Employees are an important public in investor relations largely because of

answer

Stock options and 401 retirement plans

question

In a capital campaign, funding emphasis is placed on

answer

Substantial gifts from corporations and individuals

question

Influence peddlers primarily capitalize on

answer

Connections

question

Nonprofit organizations are often referred to as:

answer

Charities

question

Ordinary citizens often:

answer

Become distrustful of corporations

question

Public information efforts can be justified in what terms?

answer

Cost savings

question

Public relations specialists often work primarily with what department regarding employee communications?

answer

Human resources

question

Reporters being "heavily dependent" on news subsidies is considered

answer

A major source of media hostility

question

The Internet was first used for campaign fund-raising in what campaign year?

answer

2000

question

Viral marketing is valuable because it

answer

Enhances or maintains a company's reputation

question

Voice of America has traditionally been a

answer

Broadcast outlet

question

Which is a nongovernmental organization?

answer

Oxfam

question

A good tip for conducting cause-related marketing is:

answer

Consider causes that appeal to your primary audiences

question

A significant reason why governments employ public relations efforts is:

answer

Because of wars and conflict

question

An aspect of corporate responsibility that is gaining momentum is

answer

Concern for the environment

question

At most public and private universities, fund-raising:

answer

Has increased dramatically in recent years

question

Established in 1953 by President Eisenhower, this was the primary agency involved in shaping America's image abroad.

answer

United states information agency

question

European and American styles of communication are considered

answer

Low context

question

In general, labor unions:

answer

Represent the interests of an entire industry

question

Lobbying activity serves what purpose?

answer

To counterbalance the actions of governmental bodies

question

Product recalls:

answer

Test the patience of customers

question

RFP stands for:

answer

Request for proposal

question

Terms such as "patron" or "founder" indicate

answer

Size/value of gift

question

The chief public relations officer of a college of university is the

answer

President

question

The person (in the White House) who handles the everyday task of briefing reporters is the

answer

Press secretary

question

The refusal to buy the products or services of an "offending" company is a

answer

Boycott

question

The world's largest foundation is the:

answer

Gates foundation

question

Which is NOT typically under the auspices of a university public relations director?

answer

Fund-raising efforts

question

With regard to issues, such as labor, health, and the environment, nongovernmental organizations are perceived by the public as

answer

More credible than news media

question

Which international media is viewed most?

answer

CNN

question

____ measures how tolerant a society is about unequally distributed decisions about making power.

answer

Power distance

question

About _____ of all US Corporations profits are generated through international business.

answer

30%

question

What country used PR for their railroad companies before the USA start using PR?

answer

Germany

question

To whom should a smart celebrity listen to?

answer

A seasoned PR counselor

question

Historian ___ said a celebrity can be defined as a person who is known in more than one of a wide variety of fields such as science, politics or entertainment

answer

Daniel Boorstin

question

A profit making company pairing with a non-profit is called?

answer

Cause-related marketing

question

Grassroots lobbying is:

answer

An $800 million industry

question

What is a major benefit of the technological age relating to Political PR?

answer

It's easier to reach a majority of your audience quickly

question

Companies operation in nations other than the U.S. are:

answer

Face the same public relations challenges as those not operating in other nations

question

U.S. sponsored radio and TV broadcasts are:

answer

Critical to advance ideas of freedom

question

What is the primary reason for people to volunteer and donate money?

answer

To help less fortunate people

question

Which of the following is a basic audience for hospitals?

answer

Administrative staffs

question

_______ is not one of Hofstede's cultural dimensions?

answer

Socialism

question

Cause-related marketing combines for-profit companies and

answer

Nonprofit organizations

question

More than twenty public/government information specialists whose primary duty is to work with moviemakers and TV producers are employed by

answer

The Pentagon

question

The definitive benchmark of how buyers feel about products is

answer

The American Customer Satisfaction Index

question

The effort of American government to be the major disseminator of information around the globe is called

answer

Public diplomacy

question

When the Environmental Defense Fund joined a task force with McDonald's regarding the chain's solid waste problem, they performed a public relations technique known as

answer

Reconciliation

question

Which of the following is a group, according to Ketchum's David Dhobis, that is an important alliance/public to address the benefits of globalization?

answer

Nongovernmental organizations

question

Journalists in China are:

answer

Are not well paid or well trained

question

____ of US corporate profits are derived from international business.

answer

One-Third

question

Today, almost one-third of all US Corporate profits are generated through _____ business.

answer

International

question

PR has an essential role in the tourism process that attracts visitors and ______.

answer

Keeping media visitors happy during their stay

question

Sports publicist, by definition are ______

answer

Cheerleaders

question

In 2012 tourists spent _____ on foreign trips.

answer

$1 Billion

question

A popular and long-running "localization" effort by government relations specialists is the

answer

Distribution of hometown releases by the military

question

This office is primarily responsible for the prestige and financial support of an educational institution.

answer

Public relations

question

Thought leaders trust gnus more than government or corporations because they consider NGOs motivation to be based on

answer

Morals

question

Today, almost every global public relations firm has an office in

answer

Beijing

question

Which one of the following is a trade association?

answer

National Association of Home Builders

question

A business bureau is an association of businesspersons, often joined by professionals, who work to improve their city's commercial climate and to publicize its attractions.

answer

T/F

question

American Red Cross is an example of a social service agency.

answer

T/F

question

The mission of religious organization is to convert people.

answer

T/F

question

In a structured capital campaign, the majority of the money raised comes from modest individual contributions.

answer

T/F

question

Oftentimes, staffers in a trade association lobby for or against legislation.

answer

T/F

question

A patron is someone who receives and/or benefits from donations.

answer

T/F

question

Most large educational institutions have abandoned seeking money from government.

answer

T/F

question

An important component of any nonprofit is development.

answer

T/F

question

Most large institutions regularly monitor the state legislature.

answer

T/F

question

Good morale for faculty and staff comes primarily through better technology and more reliable infrastructure at the workplace.

answer

T/F

question

The most visible aspect of a university public relations program is its news bureau.

answer

T/F

question

Universities are tax-exempt.

answer

T/F

question

American government disseminating information worldwide is called public policy.

answer

T/F

question

President Gerald Ford created the United States Information Agency.

answer

T/F

question

With regard to international public relations, differences in culture are equally (or more) important, for practitioners to consider in comparison to differences/multiplicity of language.

answer

T/F

question

Today, almost one-fourth of all U.S. corporate profits are generated through international business.

answer

T/F

question

Gift giving is common in Asian cultures.

answer

T/F

question

American public relations firms shy away from China because of its steadfast, rigid public relations policies.

answer

T/F

question

Amnesty International is known as a nongovernmental organization.

answer

T/F

question

Religious involvement is stressed in the "World Citizens Guide."

answer

T/F

question

Companies from China top the list in terms of lobbying expense in the U.S.

answer

T/F

question

A major reason why foreign corporations retain public relations counsel in the U.S. is to support expansion of their markets.

answer

T/F

question

One of the deadliest industrial accidents in history took place in India.

answer

T/F

question

The media is a secondary source for public information and perceptions about a business.

answer

T/F

question

Boycotts against a single product name are most vulnerable to the boycotted organization.

answer

T/F

question

Investor relations is the highest paid specialty area in public relations.

answer

T/F

question

Employers should delay a bit in informing laid-off employees because of psychological factors.

answer

T/F

question

Employees are a less valued public in investor relations.

answer

T/F

question

In an integrated communications program, public relations activities are often geared to obtaining early awareness and credibility for a product.

answer

T/F

question

The newest trend in product publicity is product placement.

answer

T/F

question

The majority of industries (or their trade associations) maintain a presence in Washington, DC.

answer

T/F

question

One of the largest spenders on lobbying in Washington is Google.

answer

T/F

question

Grassroots lobbying includes the use of websites and advocacy ads.

answer

T/F

question

Grassroots lobbying encourages private citizens to tweet their opinions.

answer

T/F

question

Generally, state agencies will have a bid process called a request for proposal, and award contracts based on presentations by competing firms.

answer

T/F

question

PIOs provide routine information to the public on policies and programs.

answer

T/F

question

Politicians usually support government spending on public relations.

answer

T/F

question

The Pentagon engages in recruitment drives.

answer

T/F

question

One of the largest public affairs operations in the federal government is the U.S. Department of Agriculture.

answer

T/F

question

Press secretaries act as gatekeepers.

answer

T/F

question

The largest percentage of cruise passengers, especially longer voyages, are families.

answer

T/F

question

An exciting twist for travel and tourism publicity is the use of the Internet.

answer

T/F

question

It isn't important for a professional sports team to foster community relations.

answer

T/F

question

A junior publicist may need to edit memos.

answer

T/F

question

Crisis communication takes up most of a celebrity publicist's time.

answer

T/F

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