college sports marketing chapter 2

question

winning college teams
answer

economic implications, for the school, community, region state.
question

products and services offered by universities
answer

entertainment, food, drinks, and clothing
question

college promotion departments
answer

include schedule cards and posters, guides about teams, as well as website, these are all money generating items.
question

NCAA
answer

national collegate athletic association is the governing body of most college and university athletic programs, it creates and enforces guidelines and rules that schools must maintain in order to remain in good standing
question

guideline areas
answer

recruitment, gender equity, scholarships, gambling prohibitions, and ethical issues
question

needed to join ncaa
answer

accreditation by recognized, accrediting agency of its region, offers at least 4 inter collegiate sports for men and women, comply with al ncaa rules, cooperate with ncaa enforcement programs and accept penalties.
question

sponsors of ncaa
answer

american express, continental airlines, hershey, ocean spray, rawlings, and sears
question

advertising dollars
answer

which dollars supports the ncaa champions and expansion of ncaa programs for young people
question

team rankings
answer

the reason for this is fans read publications, companies fill pages with ads, exposure and promotion of a team with a new start each season, new dreams, new goals
question

high ranked teams
answer

these teams build excitement and strong attendance at games, televised games, play better teams easier to have sold out tickets
question

being number 1
answer

this has lingering effects, even after the season is brings national recognition, increased potential for recruitment from high schools, retailers sports wear of champions/memorabilia/ good for manufacturers (nike), more money for ads in sports programs, magazines, and through out stadium arenas
question

geographic segmentation
answer

dividing groups by physical location
question

demographic segmentation
answer

income, age, gender…
question

psychographics segmentations
answer

attitudes and lifestyle, would you go to a game if it is on a religious holiday
question

product usage
answer

what product do you use, how often and why
question

benefits derived
answer

believe they receive from the product or service
question

1980
answer

year that ncaa focused on women’s college sports
question

1987
answer

year women’s basketball games were televised
question

past products for women
answer

clothing, beauty, products, jewelry and home appliances.
question

present products for women
answer

soccer shoes, basketballs, golf clubs, racing bikes, and any athletic equipment for women
question

license
answer

legal right to reproduce a teams logo in exchange for payment, bumper sticker pays a certain amount to college, this is to protect the college, image, name and symbol

Get instant access to
all materials

Become a Member