question

What is a challenge of sustaining technology?

answer

Provides a product that does not meet existing customers' future needs

question

What is innovator's dilemma?

answer

Discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders

question

What provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML?

answer

WWW

question

What is the buying and selling of goods and services over the Internet?

answer

Ecommerce

question

Which of the following refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information?

answer

Information richness

question

What measures the number of people a firm can communicate with all over the world?

answer

Information reach

question

Disruptive technology

answer

A new way of doing things that initially does not meet the needs of existing customers Apple Intel Phillips Petroleum

question

Sustaining Technology

answer

Dell Produced an improved product customers are eager to buy, such as a faster car or larger hard drive General Motors Sears

question

Information richness

answer

Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information

question

Information Reach

answer

Measures the number of people a firm can communicate with all over the world

question

Mass customization

answer

The ability of an organization to tailor its products or services to the customers' specifications

question

Personalization

answer

Occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person

question

Long Tail

answer

Refers to the tail of a typical sales cycle

question

Intermediaries

answer

Agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together

question

Disintermediation

answer

Occurs when a business sells directly to the customer online and cuts out the intermediary

question

Reintermediation

answer

Steps are added to the value chain as new players find ways to add value to the business process

question

Cybermediation

answer

The creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness

question

What applies to any business that sells its products or services to consumers over the Internet?

answer

B2C

question

What applies to businesses buying from and selling to each other over the Internet?

answer

B2B

question

Which of the following companies is an example of a pure-play or virtual business?

answer

Google

question

Which of the following is one of the six ebusiness tools for connecting and communicating?

answer

Email

question

Which of the following are the primary challenges to the ebusiness models?

answer

Protecting customers Adhering to taxation rules Providing security

question

An ebusiness __________ is an approach to conducting electronic business by which a company can become a profitable business on the Internet.

answer

model

question

Brick-and-mortar business

answer

a business that operates in a physical store without an internet presence TJ Maxx

question

Click-and-mortar business

answer

A business that operates in a physical store and on the internet Barnes & Noble

question

Pure-play business

answer

A business that operates on the internet without a physical store Google

question

Search engine

answer

Website software that finds other pages based on keyword matching similar to Google.

question

Search engine ranking

answer

Evaluates variables that search engines use to determine where a URL appears on the list of search results.

question

Search engine optimization

answer

Combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking

question

pay-per-call

answer

Generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

question

pay-per-click

answer

Generates revenue each time a user clicks on a link to a retailer's website

question

par-per-conversation

answer

Generates revenue each time a website visitor is converted to a custom

question

The next generation of Internet use—a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and free—is known as ________.

answer

Web 2.0

question

What is the system that consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system?

answer

Open system

question

What refers to any source code made available freely for any third party to review or modify?

answer

Open source

question

Which of the below is not a characteristic associated with Mozilla Firefox?

answer

Mozilla Firefox is a prime example of a reputation system

question

Which of the following is not an example of explicit knowledge?

answer

Employee opinion

question

What are specific key words or phrases incorporated into website content for means of classification or taxonomy?

answer

Tags

answer

Specific keywords or phrases incorporated into website content for means of classification or taxonomy

question

Social bookmarking

answer

Allows users to share, organize, search, and manage bookmarks

question

Social tagging

answer

Describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search

question

Website bookmark

answer

A locally stored URL or the address of a file or Internet page saved as a shortcut

question

Which of the following is an ebusiness marketing technique?

answer

Cookies pop-up ad banner ad

question

What is the exact pattern of a consumer's navigation through a site?

answer

Clickstream data

question

Which of the following is an example of a disruptive technology?

answer

Oracle's database software Sony's transistor-based consumer electronics Intel's low-end microprocessors

question

Which of the following represents a form of disruptive technology?

answer

Enters the marketplace at the low end a new way of doing things that initially does not meet the needs of existing customers Tends to open new markets and destroy old ones.

question

Which of the following is a challenge of sustaining technology?

answer

Provides a product that does not meet existing customers' future needs

question

Which of the following is an example of a clickstream data metric?

answer

Dates and times of visits Number of customers with shopping carts The number of page views

question

At a local marketing firm, Steve is the lead web developer and is responsible for working with customers on their web designs, development, and graphics. Which of the following would be a critical skill Steve must have to be able to perform his job?

answer

Understanding that he must create a unique domain name for each client Being able to work with HTML Understanding the World Wide Web and how hyperlinks work

question

What is the ability of an organization to tailor its products or services to the customers' specifications?

answer

Mass customization

question

Universities were among some of the first users of the Internet. What was the Internet first called?

answer

ARPANET

question

Which of the following is not a reason for the explosive growth of the WWW?

answer

Digital Darwinism

question

Which category below represents the three common forms of business operations, brick-and-mortar, click-and-mortar, and pure play?

answer

B2C

question

For the past 20 years, Perry has been an owner of several Coldwell Banker Real Estate franchises. To increase business Perry spends a great deal of money marketing and advertising his businesses online. Perry decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine but focuses on only the real estate industry. The main revenue source for Perry's ebusiness will be a charge of $50 a month for each property that is listed on the website. What is the primary revenue model for Perry's new business?

answer

Subscription fees

question

What is the difference between a business model and an ebusiness model?

answer

A business model details how a company creates, delivers, and generates revenue. An ebusiness model does all of the same except on the Internet

question

What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?

answer

Podcasting

question

What is a service that enables instant or real-time communication between people?

answer

IMing

question

Which ebusiness tool increases the speed of business by allowing the transfer of documents with the same speed as the telephone?

answer

Email

question

Which of the following represents businesses buying from and selling to each other over the Internet?

answer

B2B

question

John and Jenny have been saving for two years to take their six children on a vacation to Disneyworld. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline, where they are allowed to set their own price they are willing to pay for the airline tickets. What form of ebusiness model are John and Jenny using?

answer

C2B

question

Illuminate Live is a lecture program used in schools and is considered a(n) _________ tool.

answer

web conferencing

CIS – Exam #4 (Ch. 13, 14, 15, 16) – Flashcards

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