CIDCM – Hotel Mobile Strategy – Flashcards
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Responsive (Website) Design
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Your server will identify the device used by the customer, and display the content with layout fitting the device screen, so customers do not need to resize or scroll and have a better viewing experience.
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Adaptive Web Design (AWD)
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AWD not only fits content display, but also provides different content based on the devices used. Yet, if your hotel website does not have many pages (less than 25), RWD is enough. Should have Click-and-dial phone number
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Where should a hotelier allocate the resources?
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If business: then mobile If leisure: more computer
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Spillover effect
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you should not provide weather or social media links on hotel apps because people already have specific apps designated to these functions, and will not use these functions available on hotel apps.
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Challenges of Hotel & Travel Apps
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The most likely apps to be forgotten are travel and holiday apps!
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Before Developing a Hotel App, Consider these 8 Factors
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1. For an independent hotel or small hotel chain, do you need an app? 2. What motives customers to download the app? Develop an incentive for customer to download your app 3. Expand the service from before to during: check-in; on-site service; leverage real-time, local knowledge (events in the neighborhood); and rich media (augmented reality) 4. If it's not about digitalizing the content. Service operation procedures may need to change! 5. Use white-label app, instead of developing own app? Revinate and Hoxwell (Lugano Dante) 6. Don't forget employees have mobile devises as well. Lugano Dante Happy Guest Relationship Management 7. Work with mobile distribution channels such as HotelTonight? 8. People do not travel all the time. For big hotel chains, there are opportunities to interact with travelers when they are at home. Major hotel chains are not taking advantage of this opportunity now
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White Label Product
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Product manufactured by one company that is packed and sold by other companies under their brand name so people believe its made by the brand.
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Mobile Conclusions
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1. The top priority for hotels is still to have a responsive website, instead of developing an app. 2. Stay relevant by providing not only hotel information, but serving as a local concierge for daily or regular use. 3. Hoteliers need to leverage the 'during' stage, and serve as the bridge between digital and physical worlds: Example: WeHostel. 4. Is your hotel ready to work with white-label apps? You may need to change your operation procedures to meet the real-time demand.
