Chapter 8: Social Media and Information Systems
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Q5: How do some companies earn revenue from social media?
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Q6: How can companies manage the risk of social media?
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Social Media
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use of information technology to support the sharing among networks of users
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Social media allows people to form __________, ________ or hives
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Communities, tribes
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Community, Tribes, or Hives
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people related by a common interest
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Social Media Information System
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and information system that supports the sharing of content among networks of users
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Three SMIS Roles
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user communities social media sponsors social media application providers
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Social Media Community Users
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communities formed on bases of mutual interest and transcend familial, geographic, and organizational boundaries
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example of community users
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you and your friends
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viral hook
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inducement, a prize or reward, for passing communications along through the tiers
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Social Media Sponsors
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companies and other organizations that choose to support a presence on one or or more social media sites.
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Example of social media sponsors
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facebook links on websites
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Social Media Application Providers
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companies that operate social media sites
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Content Data
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data and responses to data that are contributed by users and SM sponsors.
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Connection data
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data with relationships
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example of connection data
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relationships between you and family and friends facebook
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Procedures in social media
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they are informal, evolving and socially oriented .... you do what your friends do
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Problems in procedures
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privacy has been a huge problem with procedures
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Is social media free?
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It is not free! Facebook and others do offer free hardware, software and data storage, someones still needs to develops it!
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Two Types of communication important to commerence
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Defenders of Belief Seekers of Truth
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Defenders of Belief
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share a common belief and form their hive around that belief
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Defenders of Belief example
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People belief Google+ is better then FB and they will go to great lengths to make this known
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Seekers of Truth
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share a common desire to learn something, solve a problem, or make something happen
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Seekers of Truth example
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People who see a same problem but are looking for the solution
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Social CRM
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dynamic, SM-based CRM process
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Enterprise 2.0
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application of social media to facilitate the cooperative work of people inside organizations
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SLATES
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SEARCH LINK AUTHOR TAGGED EXTENSION SIGNALED
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folksonomy
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content structure that has emerged from the processing of many user tags
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Capital
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Karl Marx define it as the investment of resources for future profit
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Human Capital
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investment in human knowledge and skills for future profit
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Social Capital
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investment in social relations with the expectation of returns in the market place
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According to Lin, social capital adds value in 4 ways
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information influence social credentials personal reinforcement
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Value of Social Capital
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according to Henk Flap , it is determined by the number of relationships in a social network, by strength of those relationships, and by the resources controlled by those related
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strength of a relationship
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the likelihood that the entity in the relationship will do something that benefits the organization
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hyper-social organization
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an organization that used social media to transform its interactions with customers, employees, and partners into mutually satisfying relationships with them and their communities
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SEAMS
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five major activities in the dynamic process
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What does SEAMS stand for?
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Sense Engage Activate Measure Story Tell
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Key Users
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personnel trained to perform in SM engagement task
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active lurker
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someone who reads, consumes and observes activity in one social medium and the broadcasts it in some other medium
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Web 2.0
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a web-delivered server and content that are paid for advertising
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pay-per-click
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revenue model in which advertisers display ads to potential customers for free and pay only when the customer clicks
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use increase value
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the more people use the site, the more value it had, the more people would visit
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mashups
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when output from 2 or more Websites is combine in one user expierence
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example of a mashup
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google maps
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conversion rate
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measures the frequency that someone who clicks on an ad makes a purchase, \"likes\" a site, or takes another action desired by the advertiser
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social media policy
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delineates employee's rights and responsibilities
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Used Generated Content (UGC)
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content on the SM site that is contributed by non-employees users , is the essence of SM relationships
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Major Problems of UGC
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Junk and Crackpot contributions inappropriate content unfavorable reviews mutinous movements
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