question

Companies use B2B e-commerce application for purchase orders

answer

True

question

E-Commerce sites that use the ______ model collect data on consumers and businesses and then sell this data to other companies for marketing purposes.

answer

Informediary

question

eBay.com is an example of the brokerage model of e-commerce.

answer

True

question

A smart card is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information

answer

True

question

E-Training for government officials is an example of a ____ application

answer

Government-to-employee

question

A ______ generates revenue from the fees charged for matching buyers and sellers

answer

third-party exchange marketplace

question

In the subscription model, an organization uses e-commerce sites to sell digital products and services

answer

True

question

Using the _____ model brings sellers and buyers together on the Web and collects commissions on transactions between these parties.

answer

Brokerage

question

The third-party exchange marketplace model is controlled by sellers and buyers

answer

False

question

Supporting technologies for m-commerce applications include wireless wide area networks (WWANs), 3G. and 4G networks.

answer

True

question

The web and telecommunication technologies play a major role in e-commerce

answer

True

question

_____ is a supporting activity in the value chain

answer

Technological development

question

The goal of e-commerce differs from the goal of traditional commerce

answer

Falase

question

The buyer-side marketplace offers suppliers a direct channel of communication to buyers through online store fronts

answer

False

question

Another term that is used interchangeably with e-commerce is

answer

e-business

question

Mobile commerce (m-commerce) is based on the ____ protocol

answer

wireless application

question

______ display ads appear on top of a browser window, blocking the user's view

answer

Pop-up

question

Outbound logistics include tasks associated with receiving, storing, and converting raw materials to finished goods

answer

False

question

Google provides an example of the merchant model of e-commerce through the AdWords program

answer

False

question

____ refers to money or scrip that is exchanged only electronically

answer

Electronic payment

question

The fulfillment function of the B2C cycle is responsible for delivering products or services to customers

answer

True

question

Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?

answer

Click-through rate (CTR)

question

Crisis response is an example of a _______ e-government application

answer

Government-to-Government

question

_____ usually works with a smart card

answer

E-Cash

question

_____ is a site that facilitates C2C e-commerce

answer

eBay

question

_____ is an application of artificial intelligence that can be used for Web marketing.

answer

Intelligent agents

question

Each activity in a value chain adds cost and value to the product or service delivered to the customer

answer

True

question

Companies that provide click-and-brick e-commerce still struggle to incorporate online interaction

answer

False

question

E-Commerce fulfills the product information activity using

answer

Websites

question

____ is a major player in B2B e-commerce

answer

Walmart

question

Large corporations such as General Electric or Boeing, as well as consortium of several large companies, use the buyer-side marketplace model

answer

True

question

Using the _______ model transfers the old retail model to the e-commerce world by using the medium of the internet

answer

Merchant

question

Very small businesses usually cannot use the Internet and e-commerce applications to gain a competitive edge

answer

False

question

The World Wide Web Consortium has cancelled support for micropayments

answer

True

question

____ is a popular online payment system used on many online auction sites

answer

PayPal

question

"______" means all market participants can trade at the same price

answer

Price Transparency

question

______ is a method for improving the volume or quality of traffic to a website

answer

Search engine optimization

question

Which term describes on user viewing one ad?

answer

Ad impression

question

E-business builds on traditional commerce

answer

False

question

Service and support are more important in traditional commerce than in e-commerce

answer

False

question

E-commerce, its applications, and its supporting technologies are an example of using Porter's value chain concept

answer

True

question

A web page displayed when the user first visits the site is called

answer

splashscreen

question

A ______ market concentrates on a specific function or business process and automates this function or process for different industries

answer

horizontal

question

E-Business includes transactions that generate demand for goods and services

answer

True

question

An _____ is available for most hand held devices that stores personal and financial information, such as credit card numbers, passwords, and pins

answer

e-wallet

question

Lack of acceptance is one of the disadvantages of e-commerce

answer

True

question

Universities are an example of nonbusiness organizations that use e-commerce applications

answer

True

question

E-commerce provides product acknowledgements through phone calls and faxes

answer

False

question

If good quality and lower costs are top priorities for customers, the company knows which parts of the value chain to focus on

answer

True

question

_____ introduced the value chain concept

answer

Michael Porter

question

In the case of Staples, a brick-and-mortar company, e-commerce has replaced traditional commerce

answer

False

question

With ____ technology, information is sent to users based on their previous inquiries, interests, or specifications

answer

Push

question

Optimizing a web site involved editing a site's content and HTML code to increase its relevance to specific keywords

answer

True

question

Bizrate.com, which collects information about the performance of other sites and sells this information to advertisers, is an example of the infomediary model of e-commerce

answer

True

question

The main objective of _____ is to prevent purchases from suppliers that are not on the approved list of sellers and eliminate the processing costs of purchases

answer

E-procurement

question

E-procurement is an example of the ____ B2B e-commerce model

answer

Seller-side marketplace

question

Online classified ads such as Craigslist provide an example of consumer to business e-commerce

answer

False

question

The main advantage of HTML over XML is that you can assign date-type definitions to information in a page

answer

False

question

_______ is a pure-play company

answer

Amazon

CHAPTER 8 MIS – E COMMERCE – Flashcards

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