CHAPTER 8 MIS – E COMMERCE – Flashcards
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E-Training for government officials is an example of a ____ application
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Government-to-employee
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A ______ generates revenue from the fees charged for matching buyers and sellers
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third-party exchange marketplace
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In the subscription model, an organization uses e-commerce sites to sell digital products and services
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True
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Using the _____ model brings sellers and buyers together on the Web and collects commissions on transactions between these parties.
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Brokerage
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The third-party exchange marketplace model is controlled by sellers and buyers
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False
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Supporting technologies for m-commerce applications include wireless wide area networks (WWANs), 3G. and 4G networks.
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True
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The web and telecommunication technologies play a major role in e-commerce
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True
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_____ is a supporting activity in the value chain
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Technological development
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The goal of e-commerce differs from the goal of traditional commerce
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Falase
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The buyer-side marketplace offers suppliers a direct channel of communication to buyers through online store fronts
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False
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Another term that is used interchangeably with e-commerce is
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e-business
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Mobile commerce (m-commerce) is based on the ____ protocol
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wireless application
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______ display ads appear on top of a browser window, blocking the user's view
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Pop-up
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Outbound logistics include tasks associated with receiving, storing, and converting raw materials to finished goods
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False
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Google provides an example of the merchant model of e-commerce through the AdWords program
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False
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____ refers to money or scrip that is exchanged only electronically
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Electronic payment
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The fulfillment function of the B2C cycle is responsible for delivering products or services to customers
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True
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Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?
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Click-through rate (CTR)
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Crisis response is an example of a _______ e-government application
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Government-to-Government
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_____ usually works with a smart card
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E-Cash
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_____ is a site that facilitates C2C e-commerce
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eBay
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_____ is an application of artificial intelligence that can be used for Web marketing.
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Intelligent agents
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Each activity in a value chain adds cost and value to the product or service delivered to the customer
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True
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Companies that provide click-and-brick e-commerce still struggle to incorporate online interaction
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False
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E-Commerce fulfills the product information activity using
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Websites
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____ is a major player in B2B e-commerce
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Walmart
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Large corporations such as General Electric or Boeing, as well as consortium of several large companies, use the buyer-side marketplace model
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True
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Using the _______ model transfers the old retail model to the e-commerce world by using the medium of the internet
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Merchant
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Very small businesses usually cannot use the Internet and e-commerce applications to gain a competitive edge
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False
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The World Wide Web Consortium has cancelled support for micropayments
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True
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____ is a popular online payment system used on many online auction sites
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PayPal
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"______" means all market participants can trade at the same price
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Price Transparency
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______ is a method for improving the volume or quality of traffic to a website
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Search engine optimization
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Which term describes on user viewing one ad?
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Ad impression
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E-business builds on traditional commerce
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False
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Service and support are more important in traditional commerce than in e-commerce
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False
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E-commerce, its applications, and its supporting technologies are an example of using Porter's value chain concept
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True
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A web page displayed when the user first visits the site is called
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splashscreen
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A ______ market concentrates on a specific function or business process and automates this function or process for different industries
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horizontal
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E-Business includes transactions that generate demand for goods and services
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True
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An _____ is available for most hand held devices that stores personal and financial information, such as credit card numbers, passwords, and pins
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e-wallet
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Lack of acceptance is one of the disadvantages of e-commerce
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True
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Universities are an example of nonbusiness organizations that use e-commerce applications
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True
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E-commerce provides product acknowledgements through phone calls and faxes
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False
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If good quality and lower costs are top priorities for customers, the company knows which parts of the value chain to focus on
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True
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_____ introduced the value chain concept
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Michael Porter
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In the case of Staples, a brick-and-mortar company, e-commerce has replaced traditional commerce
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False
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With ____ technology, information is sent to users based on their previous inquiries, interests, or specifications
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Push
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Optimizing a web site involved editing a site's content and HTML code to increase its relevance to specific keywords
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True
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Bizrate.com, which collects information about the performance of other sites and sells this information to advertisers, is an example of the infomediary model of e-commerce
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True
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The main objective of _____ is to prevent purchases from suppliers that are not on the approved list of sellers and eliminate the processing costs of purchases
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E-procurement
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E-procurement is an example of the ____ B2B e-commerce model
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Seller-side marketplace
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Online classified ads such as Craigslist provide an example of consumer to business e-commerce
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False
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The main advantage of HTML over XML is that you can assign date-type definitions to information in a page
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False
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_______ is a pure-play company
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Amazon
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