Chapter 8: E-Commerce – Flashcards
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E-business
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encompasses all the activities a company performs in selling and buying products and services using computers and communication technologies
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E-commerce
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is buying and selling goods and services over the Internet
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Value chain
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is a series of activities designed to meet business needs by adding value (or cost) in each phase of the e-commerce process
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Click-and-brick e-commerce
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mixes traditional commerce and e-commerce. It capitalizes on the advantages of online interaction with customers yet retains the benefits of having a physical store location
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Merchant model
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transfers the old retail model to the e-commerce world by using the medium of the Internet
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Brokerage model
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brings sellers and buyers together on the Web and collects commissions on transactions between these parties
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Advertising model
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an extension of traditional advertising media, such as radio and television. Directories such as Yahoo! provide content (similar to radio and TV) to users for free. By creating more traffic with this free content, they can charge companies for placing banner ads or leasing spots on their sites
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Mixed model
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refers to generating revenue from more than one source
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Infomediary model
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e-commerce sites collect information on consumers and businesses and then sell this information to other companies for marketing purposes
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Subscription model
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e-commerce sites sell digital products or services to customers
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Business-to-consumer
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companies sell directly to consumers
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Business-to-business
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e-commerce involves electronic transactions between businesses
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Consumer-to-consumer
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e-commerce involves business transactions between users, such as consumers selling to other consumers via the Internet
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Consumer-to-business
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e-commerce involves people selling products or services to businesses, such as when a consumer creates online surveys for a company to use
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E-government
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applications can include government-to-citizen, government-to-business, government-to-government, and government-to-employee transactions. Services include tax filing, online voter registration, disaster assistance, and e-training for government employees
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Organizational (intrabusiness) e-commerce
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involves e-commerce activités that take place inside an organization, typically via the organization's intranet. These activities can include the exchange of goods, services, or information among employees
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Seller-side marketplace
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sellers who cater to specialized markets, such as chemicals, electronics, and auto components, come together to create a common marketplace for buyers -- sort of a one-stop shopping model
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Buyer-side marketplace
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a buyer, or a group of buyers, opens an electronic marketplace and invites sellers to bid on announced products or make a request for quotation (RFQ). Using this model, buyers can manage the procurement process more efficiently, lower administrative costs, and implement uniform pricing
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E-procurement
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enables employees in an organization to order and receive supplies and services directly from suppliers
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Third-party exchange marketplace
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is not controlled by sellers or buyers. Instead, it is controlled by a third party, and the marketplace generates revenue from the fees charged for matching buyers and sellers
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Vertical market
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concentrates on a specific industry or market. The utilities industry, the beef and dairy industries, and the sale of medical products are examples of vertical markets
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Horizontal market
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concentrates on a specific function or business process and automates this function or process for different industries
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Trading partner agreements
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automate negotiating processes and enforce contracts between participating businesses
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Mobile commerce (m-commerce)
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is using handheld devices, such as smartphones or PDAs, to conduct business transactions
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Voice-based e-commerce
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relies on voice recognition and text-to-speech technologies
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Electronic payment
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refers to money or scrip that is exchanged electronically. It usually involves use of the Internet, other computer networks, and digitally stored value systems. It includes credit cards, debit cards, charge cards, and smart cards
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Smart card
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is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information. The chip can be loaded with information and updated periodically
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E-cash
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a secure and convenient alternative to bills and coins, complements credit, debit, and charge cards and adds convenience and control to everyday cash transactions
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E-check
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the electronic version of a paper check, offers security, speed, and convenience for online transactions
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E-wallets
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which are available for most handheld devices, offer a secure, convenient, and portable tool for online shopping. They store personal and financial information, such as credit card numbers, passwords, and PINs
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PayPal
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is a popular online payment system used for many online transactions. Users with valid e-mail addresses can set up accounts and make secure payments for online transactions using their credit cards or bank accounts
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Micropayments
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are transactions on the Web involving very small amounts of money. They began as a method for advertisers to pay for cost per view or cost per click
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Web marketing
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uses the Web and its supporting technologies to promote goods and services
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Search engine optimization (SEO)
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is a method for improving the volume or quality of traffic to a Web site. A higher ranking in search results should generate more revenue for a Web site.
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Social commerce
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is a subset of e-commerce that is influenced by social networks and other online media
