Chapter 7: Social Psychology – Flashcards
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social psychology
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the scientific study of how a person's thoughts, feelings, and behavior are influenced by the real, imagined, or implied presence of others
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social influence
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the process through which the real or implied presence of others can directly or indirectly influence the thoughts, feelings, and behavior of an individual
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conformity
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changing one's own behavior to match that of other people
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consumer psychology
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branch of psychology the studies the habits of consumers in the market place
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compliance
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changing one's behavior as a result of other people directing or asking for change
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norm of reciprocity
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assumption that if someone does something for a person, that person should do something for the other in return
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social facilitation
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the tendency for the presence of other people to have a positive impact on the performance of an easy task
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social impairment
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the tendency for the presence of other people to have a negative impact on the performance of a difficult task
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social loafing
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the tendency for people to put less effort into a simple task when working with others on that task
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cognitive dissonance
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sense of discomfort or stress that occurs when a person's behavior does not correspond to that person's attitude
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elaboration likelihood model
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model of persuasion stating that people will either elaborate on the persuasive message or fail to elaborate on it and that the future actions of those who do elaborate are more predictable than those who do not
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central-route processing
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type of information processing that involves attending to the content of the message itself
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peripheral root processing
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type of information that involves attending to factors not involved in the message, such as the appearance of the source of the message, the length of the message, and other non content factors
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attribution theory
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the theory of how people make attributions
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situational cause
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cause of behavior attributed to external factors, such as delays, the actions of others, or some other aspect of the situation
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dispositional cause
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cause of behavior attributed to internal factors such as personality or character
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fundamental attributional error
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the tendency to overestimate the influence of internal factors in determining the behavior of others while underestimating situational factors
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prejudice
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negative attitude held by a person about the members of a particular social group
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discrimination
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treating people differently because of prejudice toward the social group to which they belong
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in-groups
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social groups with whom a person identifies;"us"
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out-groups
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social groups with whom a person does not identify with;"them"
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realistic conflict theory
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theory stating that prejudice and discrimination will be increased between groups that are in conflict over a limited resource
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social cognitive theory
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referring to the use of cognitive processes in relation to understanding the social world
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social identity theory
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the theory in which the formation of a person's identity within a particular social group is explained by a social categorization, social identification, and social comparison
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social identity
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the part of the self-concept including one's view of self as a member of a particular social category
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social comparison
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the comparison of oneself to others in ways that raise one's self esteem
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stereotype vulnerability
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the effect that people's awareness of the stereotype associated with their social group has on their behavior
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self-fulfilling prophecy
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the tendency of one's expectations to affect one's behavior in such a way as to make the expectations more likely to occur
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equal status contact
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contact between groups in which the groups have equal status, with neither group having power over the other
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interpersonal attraction
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liking or having the desire for a relationship with another person
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proximity
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physical or geographical nearness
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social role
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the pattern of behavior that is expected of a person who is in a particular social position
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prosocial behavior
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socially desirable behavior that benefits others
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altruism
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prosocial behavior that is done with no expectation of reward and may involve the risk of harm to oneself
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bystander affect
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referring to the effect the presence of other people has on the decision to help or not help, with help becoming less likely as the number of bystanders increases
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diffusion of responsibility
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occurring when a person fails to take responsibility for actions or for inaction because of the presence of other people who are seen to share the responsibility