Chapter 7 Social Media – Flashcards
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Defining Social Media
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hard to define all definitions mention intersection of technology, social interaction, and information sharing.
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Dialogic Communication
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*social media employ dialogic model- many-to-many form of communication *"publish, then filter" model
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Participatory Production
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-collaborative aspect of social media threatens established media business models -open-source model
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distributed computing
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individual, autonomous computers that work together toward a common goal, typically a large, complex project that requires more computing power than any individual computer could have
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5 fundamental areas people's media habits are changing
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1. choice 2. conversation 3. curation 4. creation 5. collaboration
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Choice
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-far more media choices, more options of media styles and genres -people can interact with and find the media content they want -more proactive in getting media they want -more quantity but not necessarily quality
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Conversation
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discussion groups, Usenet, email, IM, twitter are all tools that enable people to communicate easily with each other -focus of conversation is example of lecture to dialogue
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Curation
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from "gatekeeping" to "gate watching model" people act as their own filters, classifiers, and reviewers
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tagging
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using searchable keywords to define a piece of information file, image, or other type of digital media in a nonhierarchical system
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folksonomies
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collection of tags created by users that provide metadata (data about data) regarding information
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Creation
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allow people to create more content distribute content cheaply and easily to mass audience larger pool of media content people expect variety of media content for free
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Collaboration
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-willingness to collaborate on a common good for no personal monetary gain
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widget
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portable chunk of code that can be embedded in HTML pages and that often gives users extra Web page to increase functionality on their pages
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Types of Social Media
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*Mintel was one of the most successful early interactive online info services before the web -email, discussion boards, chat rooms, blogs, wikis, and social networking sites
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email
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-was most popular Internet activity until 2008 -behind social networking and online gaming now -exchange of messages via telecommunication between two people, or multiple people in broadcast message
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Listservs
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automated mailing-list administrators that allow for easy subscription, cancellation, and delivery of emails to subscribers
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spam
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unwanted mass emailing from advertisers
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Usenet
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one of the earliest discussion forums in use today, in which participants discuss topics in categories called newsgroups
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lurking
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only reading what others write in online discussion boards but not contributing to the discussions
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instant messaging
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IM, form of real-time communication through text typed over a computer network
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scrolling
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simply repeating the same message in a chat room, which quickly draws the ire of other participants
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blog, weblog
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website in which a person chronologically posts regular journal or diary entries
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wiki
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website that lets anyone add, edit, or delete pages and content
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troll
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person who purposely vandalizes Wikipedia entries by inserting false or nonsensical information
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Social-Networking Sites
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-show users connections in their social networks -Classmates.com, SixDegrees -MySpace showed how chaotic and how easy it is to lose trust of users -Facebook -Google+ was google's effort to compete with Facebook
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big data
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a collection of data sets so large that it is impossible to use traditional analytic techniques to sort, analyze, and visualize the data and what it means
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produsers
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audiences who no longer are simply consumers but also produce content
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Reputation, Ratings, and Trust
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-more difficult than ever to determine whether to trust information from unknown sources -importance of critical thinking and media literacy
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word of mouth marketing
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marketing that takes place among customers through discussions with one another
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Privacy
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-"living publicly" -Instant Personalization gave Pandora, Yelp, and Microsoft Docs to access Facebook public info -data collected are immensely valuable to marketers trying to figure out how to tap certain markets -when one company buys another and gets all of their data on people
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Transparency
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Electronic Privacy Information Center threatened to file a complaint with the FCC when Facebook changed privacy policies -transparency is starting to be built into some ratings and review systems
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astroturfing
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creating a movement controlled by a large organization or group designed to look like a citizen-founded, grassroots campaign
