Chapter 7 GEB – Flashcards
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Which of the following is not considered a persuasive message?
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sending a fourth collection letter to a customer
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The essence of persuasion is
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overcoming initial resistance
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A persuasive message is most effective when you
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define your purpose carefully
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Your specific goal for a persuasive message determines your
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all of these
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A message is more persuasive if you
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promote a product's features by satisfying the reader's needs
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When writing a persuasive message, you must determine the reader's
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knowledge and attitude about the topic
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To increase the effectiveness of your persuasive message
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emphasize the reader rather than the product you're promoting
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Which of the following would the reader find most persuasive?
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Your printouts will look like they've been published professionally with the new laser printer.
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Which of the following people has the least credibility for business communication?
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A business communication student
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Your credibility with the reader of a persuasive message will not be enhanced by
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explaining how you, as the writer, wil benefit
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The subject line of a persuasive request promoting an idea should
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lead up to the message's purpose gradually
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Use the direct organizational plan for persuasive messages when
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the proposal is long and complex
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Which of the following is not an effective attention-getter for a persuasive message?
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using a polite request
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If your reader is predisposed against the idea you are promoting, you should do all the following except
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analyze the reader's resistance so you can write a counter-argument
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If you were writing a persuasive claim letter requesting credit on your next cell phone bill because you could not make or receive calls for two days in September, an effective subject line would be
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Subject: second claim no service
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Use a direct organizational plan for all of the following situations except when
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writing to subordinates
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Use an indirect organization plan for all of the following situation except when
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writing to superiors
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An effective opening statements in a persuasive request
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does all of these
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Which of the following traits helps you convince your reader that a persuasive request is reasonable?
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all of these
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When writing a persuasive request in which you anticipate an obstacle, you should
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Show that you are aware of the obstacle and convince the reader that the request still has merit
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You want to persuade your college administration to adopt a new plan for on-campus parking. Which of the following would be most persuasive?
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Congestion in lots A and B would be reduced under the new plan
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Before asking a favor in a persuasive request, you should
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discuss at least one reader benefit
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When the reader will not directly benefit from granting the favor you request, your persuasive message should
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show how someone other than you will benefit
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If you are asking a favor of an acknowledged expert, you should not
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pay the reader a general compliment using a form letter
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When writing a persuasive request, ask for the desired action
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after presenting most of the background information
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Which of the following situations would not be classified as an attempt to sell an idea
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A customer requests reimbursement for a defective product
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When you want to sell an idea, your persuasive message should not
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Use an indirect organizational plan if the reader is your superior
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You need persuasion when requesting a favor from someone you don't know because
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the reader is getting no tangible benefits from granting the favor
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When writing a persuasive request for a favor, do all of the following except
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compliment the reader, even if the compliment is insincere
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Which sentence is most effective in a persuasive claim letter?
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Having purchased five laser printer cartridges from your store before, we assumed that the last cartridge we purchased would make 15,000 copies instead of the 10000 guaranteed.
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One reason to write a persuasive claim letter is that
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The reader denied your earlier claim
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Unlike a routine claim letter, a persuasive claim letter
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uses an attention-getting opening
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The opening sentence "Although your store policy is to offer a refund within seven days, I am seeking a refund for an item I purchased nine days ago." is ineffective for a persuasive claim because it
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Offers a ready excuse for denying the claim
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If your claim is not a routine one, your persuasive letter should
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include as much supporting evidence as possible
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Which is not a technique to use to open a sales letter?
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yes-or-no question
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Which of the following is the least effective opening statement for an unsolicited sales letter?
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Are you interested in leading a long and happy life? (prompting a new exercise program)
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What should you consider when developing a central selling theme in a persuasive sales letter?
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Use position and repetition as two methods for emphasis
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Which sentence is most effective in generating interest in a product?
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You can quickly solve any computer problem by using the easy-to-read online help menus built into the software
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How should a product's price be handled in a persuasive sales letter
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all of these
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Which of the following is a good statement in the final paragraph that motivates the reader to take some action?
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Because quantities are limited, return the enclosed order card by september 1 to ensure that you receive this unusual poster
