Chapter 3- Ticket Operations in Sport – Flashcards
20 test answers
Unlock all answers in this set
Unlock answers 20question
NBA team has done an outstanding job of creating and implementing a plan to successfully renew season ticket accounts?
answer
Charlotte Bobcats
Unlock the answer
question
provide a means of making educated business decisions and completing economic forecasts?
answer
Collecting data
Unlock the answer
question
the number of data points captured by the Charlotte Bobcats on each ticket buyer?
answer
50
Unlock the answer
question
a demographic snapshot of the typical club seat buyer in the National Basketball Association
answer
male, 35-40 years old, earns $100,000+, married
Unlock the answer
question
the most common objections in regard to season ticket renewal for National Basketball Association teams?
answer
team performance
Unlock the answer
question
described as one of the most overlooked and underfunded aspect of ticket sales?
answer
retention
Unlock the answer
question
Customer relationship management is described as the engine that drives the sports machine. T/F
answer
F
Unlock the answer
question
Depending on the sport, as much as 50% of a team's ticket sales revenue has come from full season tickets. t/f
answer
F
Unlock the answer
question
First year season ticket holders renew at a rate 25% higher than second year season ticket holders. T/F
answer
F
Unlock the answer
question
New accounts are more at rick in regard to non-renewal than season ticket accounts with a long history of renewing. T/F
answer
T
Unlock the answer
question
In order to respect the privacy of season ticket holders, it is recommended that contact between the sport organization and the season ticket holder only consists of a once-a-year mailing of the invoice to purchase the following year's season tickets. T/F
answer
F
Unlock the answer
question
The Miami Heat (NBA) currently have 100% of their seats sold out as part of a season ticket plan, with a 100% season ticket renewal rate. T/F
answer
F
Unlock the answer
question
All of the following are areas where season ticket holders must "invest" in order to commit to a full season ticket package EXCEPT? A. money B. guaranteed attendance C. emotion D. time
answer
B
Unlock the answer
question
an example of a customer relationship management system?
answer
Microsoft Dynamic CRM
Unlock the answer
question
According to Bernie Mullin, principal at The Aspire Group consulting firm, former CEO of the Atlanta Hawks/Thrashers and senior vice president of team marketing at the NBA, what is the key to success with sports fans?
answer
relationships
Unlock the answer
question
Some customer relationship management systems provide automatic feedback for administrators if enough customers have a common objection. Which of the following represents a typical objection threshold that could generate a message to administrators?
answer
45%
Unlock the answer
