Chapter 20 Marketing and Management – Flashcards

True or False Marketing jobs exist in firms that do not have marketing as the primary focus of the business.

True or False A company that adopts the marketing concept will use other firms that specialize in marketing to complete the major marketing activities.

True or False Order processing is part of the distribution element of the marketing mix.

True or False The concept of a product life cycle that implies that successful products move though rather predictable stages.

True or False Consumer goods are products used by other businesses in the production of products for their consumers.

The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, gods, and service to create satisfying a. exchanges b. Profits c. results d. products

Obtaining good to be resold is a marketing activity known as a. buying b. selling c. promoting d. wholesaling

Firms in which the products to be manufactures and the manufacturing process to be used receive the most attention are a. Sales-oriented b. customer-oriented c. marketing-oriented d. production-oriented

Which of the following is not a characteristic of a business that has adopted the marketing concept? a. the marketing manager is a part of top management b. the cost of marketing is higher than in other businesses c. marketing personnel work closely with other people in the business d. success is based on customer satisfaction.

Which of the following is not an element of the marketing mix a. product b. price c. place d. all of the responses are part of the marketing mix

The normal length of time for which a marketing plan is developed is a. one month b. six months c. one year d. three years

The product life cycle concept suggests that a. there is not such thing as a new product b. sales of a product will continue to grow c. profits will usually be higher than sales d. both sales and profits will ultimately decline

Companies emphasize promotion and price of their products in which stage of the product life cycle a. introduction b. growth c. maturity d. decline

Gasoline, computer paper, and chairs are al examples of a. industrial goods b. consumer goods c. neither response d. both responses

When customers purchase a product regularly without a great deal of thought, the product is a. a convenience good b. a shopping good c. a specialty good d. an unsought good