Chapter 19 – Using Social Media to Connect With Consumers – Flashcards
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apps
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Small, downloadable software programs that can run on smartphones and tablet devices.
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blog
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A contraction of "web log," a web page that serves as a publicly accessible personal journal and online forum for an individual or organization.
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Facebook
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A website where users may create a personal profile, add other users as friends, and exchange comments, photos, videos, and "likes" with them.
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Linkedin
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A business-oriented website that lets users post their professional profiles to connect to a network of businesspeople.
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social media
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Online media where users submit comments, photos, and videos--often accompanied by a feedback process to identify "popular" topics.
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Twitter
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A website that enables users to send and receive "tweets," messages up to 140 characters long.
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user-generated content (UGC)
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The various forms of online media content that are publicly available and created by end users.
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YouTube
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A video-sharing website in which users can upload, view, and comment on videos.
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social network
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A single social media site with millions of users interacting with each other, like Facebook, Twitter, Linkedin, and YouTube.
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wiki
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A website whose content is created and edited by the ongoing collaboration of end users--such as generating and improving new-product ideas.
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evangelists
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Customers who will send messages to their online friends and then back to the advertiser about the joys of using the brand.
