Chapter 17: Direct, Online, Social Media, Mobile Marketing

question

Multichannel Marketing:
answer

marketing both through stores and other traditional offline channels and through: digital, online, social media, and mobile channels
question

Blogs:
answer

online journals where people and companies post their thoughts and other content —usually related to narrowly defined topics
question

Mobile Marketing:
answer

marketing messages, promotions, and other content delivered to on-the-go consumers through smartphones/tablets etc
question

Catalog Marketing:
answer

direct marketing through print, video, or digital catalogues that are mailed to select customers —available in stores or presented online
question

digital and direct marketing:
answer

engaging directly with carefully targeted individual consumers and customer communities —–to obtain an immediate response and build lasting customer relationships —fastest growing form of marketing
question

Benefits of Direct and Digital Marketing to consumers::
answer

1. convenience 2. Ready access to many products 3. comparative info 4. interactive
question

TO SELLAS:
answer

1. tool to build customer relationships 2. low cost and efficient 3. flexible
question

Omni-Channel retailing:
answer

creates a seamless cross channel buying experience that integrates in store, online and mobile shopping —single shopping experience

Get instant access to
all materials

Become a Member