Chapter 17: Direct, Online, Social Media, Mobile Marketing
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Multichannel Marketing:
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marketing both through stores and other traditional offline channels and through: digital, online, social media, and mobile channels
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Blogs:
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online journals where people and companies post their thoughts and other content —usually related to narrowly defined topics
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Mobile Marketing:
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marketing messages, promotions, and other content delivered to on-the-go consumers through smartphones/tablets etc
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Catalog Marketing:
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direct marketing through print, video, or digital catalogues that are mailed to select customers —available in stores or presented online
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digital and direct marketing:
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engaging directly with carefully targeted individual consumers and customer communities —–to obtain an immediate response and build lasting customer relationships —fastest growing form of marketing
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Benefits of Direct and Digital Marketing to consumers::
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1. convenience 2. Ready access to many products 3. comparative info 4. interactive
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TO SELLAS:
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1. tool to build customer relationships 2. low cost and efficient 3. flexible
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Omni-Channel retailing:
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creates a seamless cross channel buying experience that integrates in store, online and mobile shopping —single shopping experience