Chapter 16: Sustainable Marketing, Social Responsibility and Ethics

question

Sustainable marketing
answer

Socially and environmentally responsible marketing that meets the present needs of consumers and business while also preserving or enhancing the ability of future generations to meet their needs.
question

Consumerism
answer

An organized movement of citizens and government agencies designed to improve the rights and power of buyers in relation to sellers.
question

Environmentalism
answer

An organized movement of concerned citizens and government agencies designed to protect and improve people’s current and future living environment.
question

Environmental sustainability
answer

A management approach that involves developing strategies that both sustain the environment and produce profits for the company.
question

Consumer-oriented marketing
answer

A principle of sustainable marketing that holds a company should view and organize its marketing activities from the consumer’s point of view.
question

Customer-value marketing
answer

A principle of sustainable marketing that holds a company should put most of its resources into customer-value-building marketing investments.
question

Innovative marketing
answer

A principle of sustainable marketing that requires a company to seek real product and marketing improvements.
question

Sense-of-mission marketing
answer

A principle of sustainable marketing that holds a company should define its mission in broad social terms rather than narrow product terms.
question

Societal marketing
answer

A principle of sustainable marketing that holds a company should make marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests.
question

Deficient products
answer

Products that have neither immediate appeal nor long-run benefits.
question

Pleasing products
answer

Products that give high immediate satisfaction but may hurt consumers in the long run.
question

Salutary products
answer

Products that have low immediate appeal but may benefit consumers in the long run.
question

Desirable products
answer

Products that give both high immediate satisfaction and high long-run benefits.

Get instant access to
all materials

Become a Member