Chapter 16: Sustainable Marketing, Social Responsibility and Ethics – Flashcards
Unlock all answers in this set
Unlock answersquestion
Sustainable marketing
answer
Socially and environmentally responsible marketing that meets the present needs of consumers and business while also preserving or enhancing the ability of future generations to meet their needs.
question
Consumerism
answer
An organized movement of citizens and government agencies designed to improve the rights and power of buyers in relation to sellers.
question
Environmentalism
answer
An organized movement of concerned citizens and government agencies designed to protect and improve people's current and future living environment.
question
Environmental sustainability
answer
A management approach that involves developing strategies that both sustain the environment and produce profits for the company.
question
Consumer-oriented marketing
answer
A principle of sustainable marketing that holds a company should view and organize its marketing activities from the consumer's point of view.
question
Customer-value marketing
answer
A principle of sustainable marketing that holds a company should put most of its resources into customer-value-building marketing investments.
question
Innovative marketing
answer
A principle of sustainable marketing that requires a company to seek real product and marketing improvements.
question
Sense-of-mission marketing
answer
A principle of sustainable marketing that holds a company should define its mission in broad social terms rather than narrow product terms.
question
Societal marketing
answer
A principle of sustainable marketing that holds a company should make marketing decisions by considering consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests.
question
Deficient products
answer
Products that have neither immediate appeal nor long-run benefits.
question
Pleasing products
answer
Products that give high immediate satisfaction but may hurt consumers in the long run.
question
Salutary products
answer
Products that have low immediate appeal but may benefit consumers in the long run.
question
Desirable products
answer
Products that give both high immediate satisfaction and high long-run benefits.
