Chapter 14: Social Judgement Theory – Flashcards
20 test answers
Unlock all answers in this set
Unlock answers 20question
Paul hears several people on campus speaking passionately about how wonderful Logan would be if he was elected president of the student senate. Paul's own feelings are lukewarm toward him, but he votes for Logan because he thinks most other students favor him. But he's wrong; most other students are skeptical of Logan, too. Paul cast his vote based on:
answer
Pluralistic ignorance
Unlock the answer
question
_________ is a perceptual error that happens when a persuasive message falls within a person's latitude of rejection.
answer
Contrast effect
Unlock the answer
question
High ego-involvement generally signals that a person's anchor point on that issue may:
answer
Be located toward a far end of the scale
Unlock the answer
question
Which of the following is a good synonym for ego-involvement?
answer
Personal importance
Unlock the answer
question
On an opinion survey, you respond to one statement with the option "undecided/no opinion." This statement probably falls in your:
answer
Latitude of non-commitment
Unlock the answer
question
When someone experiences the boomerang effect, they:
answer
Move their anchor point away from the position of the persuasive message
Unlock the answer
question
As compared to other leading theories of persuasion, social judgment theory has generated:
answer
Less research
Unlock the answer
question
When you are ego-involved on an issue, you are likely to:
answer
Join a group that shares your stand on the issue
Unlock the answer
question
One critique of social judgment theory is that the theory is not practically useful.
answer
False
Unlock the answer
question
The contrast effect, a perceptual distortion that leads to polarization, usually occurs when a message falls within the latitude of acceptance.
answer
False
Unlock the answer
question
According to the theory, you can predict the outcome of persuasion based on knowledge of a person's latitudes and the distance between the anchor point and the message.
answer
True
Unlock the answer
question
Bochner and Insko's sleep study demonstrated that high-credibility speakers:
answer
Shrink the latitude of rejection
Unlock the answer
question
Callie receives a brochure in the mail from a group opposing a tax increase. When she reads it, she first considers the distance between her own opinion and the message contained in the brochure. According to social judgment theory, what will happen next?
answer
Callie will move her anchor point in response to the message in the brochure
Unlock the answer
question
When a person hears a persuasive message, the anchor point represents the position on the issue held by the speaker.
answer
False
Unlock the answer
question
According to social judgment theory, if you only have one shot at a persuasive attempt, you should target your message:
answer
In the latitude of noncommitment
Unlock the answer
question
In social judgment theory, the word judgment refers to the judging of:
answer
Messages
Unlock the answer
