Chapter 13 Practice Quiz INTL – Flashcards

True or False: Sometimes there are almost no differences between marketing domestically and marketing internationally, while at other times these differences are great.

True or False: Important differences between the domestic and foreign environments may make a wholesale overseas transfer of the successful domestic marketing mix impossible.

True or False: The benefits from standardization of the marketing mix are lower costs, easier control, and reduction of time in preparing the marketing plan.

True or False: According to the text, the product is the central focus of the marketing mix.

True or False: The physical product includes the total product, brand name, accessories, after-sales service, warranty and instructions for use, company image, and package.

True or False: Generally, industrial products require greater adaptation than consumer products to meet the demands of the world market

True or False: Drastic modifications in the physical product may be necessary because of two problems prevalent in the developing countries: a tendency to overload equipment and to provide slight maintenance.

True or False: To avoid changing the product to meet local legal requirements, manufacturers frequently design it to meet the most stringent laws, even though it is overdesigned for other markets.

True or False: Luxury items such as perfume can often be sold without adaptation in many different foreign markets.

True or False: Generally as marketers go down the economic and social strata in each country, they tend to find greater similarities among countries on social and cultural values.

Marketers everywhere must: a.) satisfy customers' needs b.) learn to rely on their local consultants. c.) price goods and services so that they generate revenues, regardless of the market. d.) focus on satisfying the demands of headquarters.

Generally, management prefers global product standardization because a.) There are lower costs due to longer production runs, design efficiencies, and marketing-related efficiencies-all of which lower costs. b.) They have one product for the globe, which creates simplicity of message. c.) The creative work can be on a global theme, even when localized. d.) Those at headquarters generally like standardization because they can control it.

The total product: a.) is what marketers try to construct. b.) includes the physical product, brand name, accessories, and after-sales service. c.) includes the best of the marketing mix d.) is the physical product minus marketing.

Much of the confusion in the ongoing discussion about whether a global firm can have global products results from the discussants not clarifying whether they are referring to the _____, _____ or _____. a.) total product; physical product; brand name b.) final; physical product; brand name c.) total; final product; brand name d.) physical product; final product; brand name

Generally, __________ products require greater modification to meet local market requirements worldwide. a.) low-priced b.) maintenance c.) consumer d.) industrial