Chapter 11: Planning Reports and Proposals

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The basic purpose of informational reports is
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to present data, facts, feedback, and other types of information, without analysis or recommendations
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Despite the variety among them, many analytical reports include a
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section of recommendations
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The best way to phrase the purpose statement of a report is with
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an infinitive phrase
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Which of the following is an infinitive phrase?
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to update clients
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Which of the following is the least clear statement of purpose?
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"The purpose of this report is to analyze four potential investments."
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A formal work plan includes all of the following except
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a list of all the sources you will use
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Which of the following is not a typical element in a formal work plan?
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Conclusions and recommendations
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When selecting media for a report
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your decisions should reflect your audience's expectations
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Delivering a business report as a word processing file
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is useful if the audience will need to search the report frequently
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When outlining the content of your report
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it is helpful to use informative headings as opposed to descriptive ones
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Which of the following is not a useful strategy in preparing business reports?
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Use the same format for reports, regardless of length
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An employee who writes a report on her experiences during last week's sales calls is preparing a(n)
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informational report
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The CEO of a pharmaceutical company asks you assess the company's adherence to laws governing television ads for prescription drugs. The CEO has requested a
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compliance report
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Most compliance reports are required by
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government agencies
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A public corporation filing a quarterly tax report would be providing
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a compliance report
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A contractor submitting a weekly report on work done to date would be providing the client with
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a progress report
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Topical organization strategies for informational reports include all of the following except
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complexity
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A business plan
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is sometimes prepared after a company is up and running
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For most audiences, reading online is ________ than reading from a printed page
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more difficult
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Making generous use of descriptive labels, subheads, and other similar devices on a website
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helps online readers get oriented to your website
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Unlike feasibility reports, justification reports
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are designed to affirm decisions after they have been made
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Problem factoring is the process of
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breaking a problem down into a series of logical, connected questions
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Analytical reports for skeptical audiences should generally follow the _________ approach.
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indirect
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Which of the following is not a common organizational format for analytical reports?
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focusing on information
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One potential drawback of focusing on conclusions in a report is that you may
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oversimplify the contents
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A report focused on recommendations should
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first establish or verify the need for action
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Any risks involved with your recommendations should
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be addressed clearly in your report
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Unlike those focused on conclusions or recommendations, reports focusing on logical arguments
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use the indirect approach
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Which of the following is not a strategy for structuring reports focused on logical arguments?
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Direct approach
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The 2+2=4 approach
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is the first strategy to try when writing reports that include recommendations
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Because of its natural feel and versatility, the ________ approach is generally the most persuasive way to develop an analytical report for skeptical readers
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2+2=4
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One drawback of using the yardstick approach to structure business reports is that
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you must discuss all the alternatives, even if many of them turn out to be irrelevant and/or unproductive
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You're writing an analytical report outlining the benefits of starting a recycling program. You need to explain how the program meets numerous criteria including reasonable cost, ease of implementation, and long-term impact. The ________ approach will probably be the best way to organize your report
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yardstick
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A contractor receives a request from the owner of a company to bid on a large-scale construction project. The contractor will prepare a(n)
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solicited proposal
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In an unsolicited proposal, the writer
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must convince readers that a problem or opportunity exists
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At the beginning of a research project, you need to
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familiarize yourself with the subject
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Sources of secondary information include
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newspapers and periodicals
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Which of these documents would not qualify as primary research?
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The most recent issue of a trade magazine in your industry
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In evaluating material you have gathered for a report, you should
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check the material for currency
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A web directory differs from a search engine in that
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human editors find and index the websites to include
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A metacrawler is
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a special type of engine that searches several search engines at once
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Unlike Internet search engines, online databases
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often provide access to various parts of the hidden Internet
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To conduct an effective database search,
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consider questions such as where useful information might be found.
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You would not need to cite a source if you
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provided general knowledge about your topic
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The two most common primary research methods are
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surveys and interviews
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You create a survey and administer it five times under identical conditions. because it yielded completely different results each time, you should conclude that this survey is
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not reliable
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"What are your plans for expanding your sales to the European market?" is an example of
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an open-ended question
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Which of the following is a closed-ended question?
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Do you think the proposed expansion plan is feasible?
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Unlike a summary, a paraphrase
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restates the original material in your own words and with your own sentence structures
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One task in effective paraphrasing is to
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check your version against the original to make sure that you didn't alter the meaning
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